Jeff Mard Joins Cronin and Company as Vice President of Business Development and Innovation
GLASTONBURY, CONN. / May 26, 2016 – Cronin and Company, LLC, the largest full-service independent marketing communications agency in Connecticut named a “Top Workplace” in both 2014 and 2015 by the Hartford Courant and FOX 61, has brought on Jeff Mard of Longmeadow, Mass., to lead the agency’s new business efforts and deepen its innovation offering. Mard has been named Vice President of Business Development and Innovation.
“Creative, innovative ideas have always been at the core of Cronin’s offering,” said Steve Wolfberg, Principal and Chief Creative Officer at Cronin. “With Jeff taking on this newly created role, it deepens our commitment to innovation as a tool for clients to build their brands. He’s a passionate and energetic leader who has been at the forefront of innovation in the industry.”
Prior to Cronin, Mard served as Vice President for Horizon Marketing Group where he was part of the team that helped “hook” America on mobile browsing with the launch of the first mobile web browser. He has also delivered innovative solutions to clients across varied categories in the form of advocate marketing, application development, marketing automation and, most recently, virtual reality. Mard is a graduate of Rutgers College in New Brunswick, N.J., where he earned both a Bachelor of Arts degree in economics and Bachelor of Science degree in sports management.
Based in Glastonbury, Cronin and Company, LLC, is the largest full-service independent marketing communications agency in Connecticut. The agency’s integrated marketing communications capabilities include: advertising, interactive, public relations, social media, strategic planning, media and analytics, print and broadcast production, database/direct marketing, and research. Cronin is a member of the American Association of Advertising Agencies, Public Relations Society of America, Direct Marketing Association, and is a Google Adwords Certified company.