News

Steve Wolfberg Provides an Agency Perspective on Billboards That Track Consumers

Did you know that billboards can now serve up ads based on the demographics of the consumers passing by? Steve Wolfberg, Cronin’s Principal and Chief Creative Officer, joined Ray Dunaway on Friday morning to explain the technology that allows marketers to pinpoint billboard advertising specific to the driving audience.

Summary
Article Name
Steve Wolfberg Provides an Agency Perspective on Billboards That Track Consumers
Description
Steve Wolfberg, Cronin’s Principal and Chief Creative Officer, joined Ray Dunaway on Friday morning to explain the technology that allows marketers to pinpoint billboard advertising specific to the driving audience.
Publisher Name
Cronin
Publisher Logo