News

Connecticut Agency Continues to Evolve After 70 Years

New branding initiative amplifies Cronin’s digital evolution

 

GLASTONBURY, CONN./January 11, 2017 – In an industry that is often defined by its volatility, one Connecticut firm has not only stood the test of time, but continues to evolve to meet changing market demand and fuel growth decade after decade. Cronin, a digitally driven marketing agency that has been in business for 70 years, is rebranding the company to better reflect what it is today.

“It was time to take a step back, reconsider our brand and how Cronin could best express itself.”

“As our digital expertise has expanded, our entire offering has evolved and elevated along with it. It was time to take a step back, reconsider our brand and how Cronin could best express itself,” said Kim Manning, Principal/Chief Executive Officer at Cronin. “In that spirit, we have reimagined and restructured departments. Our capabilities in brand insights, content strategy and creation, and video production have all been amplified. And the outward expression of our company with our name, logo, and tagline have been updated to reflect the progressive agency that we are today.”

Formerly known as “Cronin and Company,” the agency has shortened its name to reflect how fast today’s marketing moves. The new logo supports this and illuminates Cronin’s depth in and commitment to the digital world. A key element of the logo is the pixel, which represents digital marketing in numerous ways: on the creative side, pixels are a part of digital imaging; on the analytics side, pixels are the code that is used for retargeting and measurement. The pixel breaking free of the “C” demonstrates how we like to go outside boundaries creatively and strategically.

“The logo and corresponding tagline are powerful, relevant articulations of who we are as a marketing agency and what we’re all about as a company,” said Steve Wolfberg, Principal/Chief Creative and Growth Officer at Cronin. “Our new tagline “Truth Wins” underscores the agency’s belief that the truth is at the core of every brand, and when it’s articulated and directed toward people who share that truth, the brand soars.”

Since opening its doors as an advertising agency in 1947 with a focus on serving small community banks, Cronin has grown into the largest full-service marketing agency in Connecticut with national and regional clients. From strategy and analytics to content development to digital to social media and more, Cronin has consistently grown to meet the ever-changing needs of the marketplace and the demands of today’s always-on digital world. In fact, over half the work the agency now produces is in support of digital projects and nearly 70% of all media placed by the agency last year fell in the digital realm. Cronin’s technology and innovation team now comprises a quarter of the company’s 77 employees as the focus on innovative marketing continues to develop.

Cronin works with a wide variety of national brands and regional leaders, including Amica Mutual Insurance Company, McDonald’s, Liberty Bank, and Connecticut Children’s Medical. As one of the premier marketing agencies in the region, Cronin has consistently been recognized as an industry leader. In recent years, the agency was cited as Connecticut’s “Top Shop” by AdWeek Magazine, was named a “Top Workplace” by the Hartford Courant for the past three years, and was declared the “Best in Business” Advertising Agency by the Hartford Business Journal in 2016. Cronin’s clients support these accolades, having retained the agency’s services for an average tenure of over seven years, a statistic that far outlasts the industry standard. The work Cronin produces for clients is honored year after year with local, regional, and national awards, validating and verifying Cronin’s effectiveness decade after decade.

Based in Glastonbury, Cronin is a digitally driven, results-focused marketing agency that’s propelled by technology, steeped in creativity and rooted in truth. The agency’s capabilities include: strategy and analytics; advertising; content development; media planning, buying and optimization; digital services; public relations; social media; direct marketing; and research. Cronin is a member of the American Association of Advertising Agencies, Public Relations Society of America, Direct Marketing Association, and is a Premier Google Partner. For additional information, follow us on Facebook, Twitter, Instagram, and LinkedIn.