Total blog entries: 3
While the Super Bowl spots from a few weeks ago seem to be more about the relatively short-term success of social buzz and finishing at the top of the Ad Meter, it looks as if Olympics advertisers are taking more of a long-view: aligning their Brand Truths with those of the Games’ athletes — hard work, perseverance and achievement.
Earlier this week, the U.K.’s independent advertising regulator, the Advertising Standards Authority (ASA), announced that they’re taking a tougher line on gender stereotypes in ads. Their goal is to “make sure modern society is better represented” in the country’s advertising.
Remember Oreo’s now infamous Super Bowl 2013 tweet during the power outage at the Superdome? Not only did it leave us craving Oreos, but it beckoned a shift where brands were expected to tune in and join the conversation. No longer was a well-crafted and well-timed product message enough. Consumers craved the intimacy of 1-1 messaging and—thanks to Oreo’s success—brands were willing to provide.