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Tag: brand voice

Total blog entries: 1

  • Olympic Ads: Putting “Brand” back on the podium

    While the Super Bowl spots from a few weeks ago seem to be more about the relatively short-term success of social buzz and finishing at the top of the Ad Meter, it looks as if Olympics advertisers are taking more of a long-view:  aligning their Brand Truths with those of the Games’ athletes — hard work, perseverance and achievement.