Total blog entries: 1
It’s been a while since my wife and I concerned ourselves with back to school shopping for our kids, but I’m still noticing (and enjoying) a lot of the Back To School TV spots on the air. They are starting later this year. In fact, in 2014, some spots started to air as early as June 21– when kids were still in school. Talk about adding insult to injury! And this year, 60% are in shorter, :15 formats; long form is being saved for the web. Only 20% of the spots were :15 in 2013. Creatively, many are focusing on not the BMOCs, but the ATOs (Awkward Teenage Outsiders). And as a former ATO, I can relate.