Tag: live television

Total blog entries: 1

  • TV Advertising goes live, but is it right for your brand?

    Remember Oreo’s now infamous Super Bowl 2013 tweet during the power outage at the Superdome? Not only did it leave us craving Oreos, but it beckoned a shift where brands were expected to tune in and join the conversation. No longer was a well-crafted and well-timed product message enough. Consumers craved the intimacy of 1-1 messaging and—thanks to Oreo’s success—brands were willing to provide.