Total blog entries: 1
August 2016 brought us the release of Instagram Stories. In the year that has followed, the battle between Snapchat and Instagram has raged on for the top social media platform for Millennials and Gen Z-ers. On June 20, 2017, CNBC reported that Instagram Stories had reached 250 million daily users, officially surpassing Snapchat’s 166 million. For advertisers, the conflict of where to invest time and money continues to flourish.