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Hey 2016, here’s to yet another year of staying on top of the ever-changing social media landscape! Throughout the year, we saw video content trends including the demise of Vine and the surge of Facebook Live, Instagram Stories and Periscope, along with aggressive promoted content, dark social and e-commerce picking up pace. Social media advertising is expected to top 11 billion in revenue in 2017. And every major brand is trying to stay ahead of the curve.