Tag: Social Media

Total blog entries: 2

  • Target Practice: Facebook Advertising Mishap is Nothing New in Era of Digital Advertising

    At the end of March, Facebook took a hit with the reveal that Cambridge Analytica illegally acquired Facebook data to use in its advertising efforts for the Trump campaign. Since its creation, Facebook has been no stranger to continuous controversial flare-ups. The most recent development exposing the ease of data retrieval and release has left consumers and some advertisers nervous to use the platform. Looking at the big picture, Facebook’s targeting capabilities are too good for advertisers to pass up and we won’t be turning our back on Facebook anytime soon.

  • The Power of Influencer Marketing

    We’ve all been there as marketers. You have a new product or event that needs big buzz and you’re not sure how to connect-the-dots on this one. It’s got “legs” to soar but you’ve exhausted all traditional paths. How about an influencer marketing campaign?