Total blog entries: 2
Whether a personal project or client work, one thing I always ask myself is: What do we want the viewer to feel? I begin with base emotion: Happy, sad, ridiculous, safe, excited, scared, silly, impatient, mysterious, you get the picture (pun intended). Depending on how you want the viewer to feel, it can be one or a combination of feelings and moods.
If you’re like me and the millions of others aboard the podcast train, the medium has revolutionized your media diet of late. So, why are we so hooked? And more importantly, what lessons can marketers parlay into advertising creative and content?