Total blog entries: 2
“TV” is not dying, at least not anytime soon. If we only look at TV in the traditional sense, a box in our house that we sit in front of and watch programs in real time, then yes “TV” is in decline and the linear ratings are evidence of that. That being said, TV has and continues to become much more than that – because it has to.
As technology continues to propel society forward, advertisers have the opportunity to leverage technological advances in their traditional advertising to better reach core prospects. Such is the case with addressable television.