Total blog entries: 3
The short answer is that if we as marketers don’t take the time to understand both experiences then whatever the end deliverable is – a website, an app, a product, a service – will ultimately fail.
There are always rumblings in both the User Experience community and the marketing world about whether or not personas “work.” That’s a bit like asking if a hammer “works.” It works if you need a hammer. It’s a lot less effective if you need a scalpel.
User experience (UX) design is a discipline that’s misunderstood by many. It’s not to be confused with user visual design (how the pages look visually) or information architecture (the organization of content).