BirchChief Motivating Officer
Mark owns a nearby farm with, at last count, 5 goats on it. One of them is Birch. She wasn’t born with a silver spoon in her mouth; it was actually a tin can. Birch was brought in to Cronin to remind us that we’re all goats, not sheep. And to inspire us to be more agile, curious, independent and adventurous. Birch is truly the G.O.A.T. and we’re darn lucky to have her.