THE TRUTH IS,though most consumers believe that life insurance is important, many are under-insured or do not have any life insurance at all.
That’s because they’re unsure about how much life insurance they need and what the process is like. So Cronin and Amica set out to help overcome this education gap by building the educational website, Life Lessons.® Consumers have access to articles, helpful downloadable PDF guides and over 30 informative videos. They can find out exactly how much life insurance they need by using the life insurance calculator, and from there, get a free life insurance quote from Amica Life in just a few minutes.
TRUTH WINS:Nearly 10,000 engagement actions were taken on the site in its first few months, with a total engagement rate of 43%.