THE TRUTH IS, the truth works.
Especially when the goal is to encourage moviegoers to donate to the Jimmy Fund (the world-renowned fundraising arm of the Dana-Farber Cancer Institute). The Jimmy Fund has been producing film trailers for nearly 70 years – some featuring such entertainment icons as Bing Crosby, James Cagney and Spencer Tracey. But the two we created, featuring real Dana Farber cancer patients, were among the most successful ever.
TRUTH WINS:Shown during the peak summer movie season in 250 theaters up and down the East Coast, the first trailer resulted in $1.7 million in donations in only six weeks – the most successful debut in the history of Jimmy Fund trailers.