Liberty Bank

THE TRUTH IS, consumers are craving control.

But when it comes to all things banking, control still feels out of reach. While today’s consumers have become increasingly self-reliant with just about everything, they still feel unsure about their finances. That’s where Liberty Bank comes in.  To guide, support, and encourage their customers.  To give them the tools and support they crave to help unleash their inner financial rock star. We used fresh language, bright colors and a flexible “fill in the bracket” graphic device in TV, radio, in-branch and  on line to show just how different Liberty is, and how they put their customers in control.

In their “confident place.”

TRUTH WINS:In 2015, the campaign generated 4,000,000 visits to the website, helping drive results that far exceeded goals for new households and checking accounts.