Liberty Bank

Liberty Bank Confident Place Man Image

It’s not surprise that consumers are craving control. But when it comes to all things banking, control still feels out of reach.

While today’s consumers have become increasingly self-reliant with just about everything, they still feel unsure about their finances. That’s where Liberty Bank comes in.  To guide, support, and encourage their customers.  To give them the tools and support they crave to help unleash their inner financial rock star.

We used fresh language, bright colors and a flexible “fill in the bracket” graphic device in TV, radio, in-branch and on-line to show just how different Liberty is, and how they put their customers in control.

In their “confident place.”




New households exceeded goal


New checking accounts exceeded goal


Online conversion costs

“Find Your Confident Place” TV
“Find Your Confident Place” Outdoor
“Find Your Confident Place” In-Branch
“Find Your Confident Place” Online Ad