The war is in the store, and start-up HBC brand Soapbox needed to make its mark. Soapbox’s audience is ingredient-conscious and socially conscious. To connect with this female audience, Cronin built a hyper-targeted media strategy to reach prospects where they live – on social media. Bonfire Productions was tapped to craft engaging videos that captured and elevated the Soapbox brand experience, promising women they will “feel a difference” and “make a difference” with their purchase – as Soapbox donates one bar of soap for every bar purchased, with over 20 million bars donated to date.
Results from the 10-week campaign:
Drove quality brand awareness to high value prospects.
Experienced sales lift in campaign markets vs. prior period.
Achieved market share increase at largest retailer.