Work

State of Connecticut

State of CT Hero

Two weeks after Governor Lamont declared a State of Emergency for Connecticut, he was in our COVID-safe basement studio filming a TV spot telling people to wear masks, wash hands and remain socially distant. Six months later, in the agency’s backyard, we filmed a TV campaign thanking residents for heeding his requests and asking them to “Keep it Up, Connecticut — because we’ve come too far to go back.”

In between, Cronin and Off Leash Studios created TV spots featuring Connecticut celebs encouraging COVID-safe behavior; TV, radio and outdoor to get people to sign up for COVID Text Alerts; online media targeting people traveling from Hot Spot states; social media targeted at millennials (the group showing the largest increase in COVID cases), as well social media messages for college students returning to Connecticut schools, and their parents.

We’re proud of the work we’ve done for this vital initiative and the influence we’ve had in helping keep Connecticut’s COVID rates among the  lowest in the nation.

“Keep it Up, Connecticut” TV
"Stay Safe, Stay Home” Celebrity Mash-Up TV
Paid Social Advertising
State of CT Mobile smaller
Instagram @lookforwardct
LookingForwardCT_Instagram