Stubborn Beauty

We are living in a golden age of craft beer.

With microbreweries popping up like dandelions, how do we help a start-up stand out?  With a campaign that’s just as bold as the brew.  In crafting a personality for the brand, the key ingredient was, of course, the truth.  The owner-brewers are passionate guys with an irreverent sense of humor and a fierce pride in their product.

The beer they make is in-your-face, and so the advertising had to be as well: bold, smart, fresh and funny, and so entertaining that you just have to share it with your friends.