About Us

Make your mark

Something new is afoot. Yes, we know you’ve heard that one before. We are doubling down on creativity. The CEO likes to refer to it as a “force multiplier.” It sounded a little militaristic at first but now we dig it. We subscribe to creativity because we know it’s the only true way to guarantee results. Yes, making world-class creative work is the greatest feeling in the world, but for us it is a proven conduit in our ROI world.

We are built differently. Most of our leadership were clients in their former lives but we never act like we have fancy MBAs from Harvard (although some of us do).

And we honestly believe being in Connecticut is a huge advantage. We can do anything those big city types can deliver. From brilliant strategy to precision media to that creative “force multiplier” thing. Catchy right? Now let’s go make our mark, together.

About Us

The Work

At Cronin, we believe the health brands you remember don’t act like health brands. Their impact comes from bold creative solutions that generate growth and success and make them stand apart.

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The Team

Mia Walters

Chief Operating Officer

For most, advertising is a career. For Cronin’s Chief Operating Officer Mia Walters, it’s actually a way of life. Mia originally got her introduction to the ad business from a family friend in Providence who owned a local agency. After Mia interned for them in both high school and college, she’s been hooked ever since. Today, with over 25 years in the ad business, Mia has both agency and client-side experience on major consumer brands, from healthcare to insurance to non-profits and B2B.  As a dedicated mother, a pioneer in the Zumba craze and a recent half-marathon finisher, Mia brings joy and determination to all she pursues. Including her very remarkable “way of life” here at Cronin.

Sean Folan

Head of Cronin Health

Sean was on hand to see Kirk Gibson’s iconic pinch-hit, walk-off home run for the Los Angeles Dodgers in game 1 of the 1988 World Series, one of the most pivotal moments in modern sports. Today, Sean is almost always on hand to help clients find pivotal moments and connections that promote brand growth.​

As the leader of Cronin’s Health practice, Sean loves rolling up his sleeves to help build integrated, omni-channel marketing campaigns. His experience spans across hospitals and health systems, provider networks, public health, pharmaceuticals, biotech, medical devices, and consumer health.

Sean is currently involved in a number of community organizations that serve those in need, including the Harvard Business School Community Partners and the Knights of Columbus. In his spare time, Sean enjoys the outdoors: walking, hiking, swimming, biking. And his love of new places and cultures has led him to visit over 20 countries.​

While attending the University of Virginia, Sean served as chairperson of the school’s vaunted Honor System. We weren’t sure exactly where to put this in his bio but felt it was impressive!

Katie Lukas

Head of Strategy & Research

Katie likes to make it a point to “read fast and listen fast.” Which is really just shorthand for being uber-efficient at her job as Cronin’s Head of Strategy & Research. Katie’s agency expertise spans across nearly every field of business, developing effective research, strategy, and consumer experience solutions for clients ranging from consumer products to technology, B2B to healthcare. Katie probably has a great strategy for your business too. Just be ready to listen. Fast.

AnnMarie Kemp

Head of Communications

As a diehard Yankees fan married to a diehard Red Sox fan, AnnMarie knows a thing or two about overcoming challenges. As Cronin’s Head of Communications, AnnMarie has made a career of meeting PR challenges head on, including spearheading the McDonald’s business for 17 years. She has also overseen a host of other iconic brands, like Dunkin’, Loctite, Xerox, and Konica Minolta. AnnMarie has built a formidable team at Cronin that continues to push the limits of what’s possible in public relations, social media and content marketing. Just like her Yankees, AnnMarie keeps swinging for the fences all season long.

Mark Demuro

President & CEO

Mark sees life as one giant Super Bowl and his starters at Cronin as the team that’s going to win it all.  A graduate of University of Pennsylvania, Mark’s had stints as a CMO, a strategy consultant and Head of Growth and Development at a global research company. Mark’s been a force on the field his entire career. And, at the risk of extending this metaphor too far, Mark continues to pace the sideline, guiding his agency on their drive through an ever-changing consumer landscape. As the proud father of a doctor and a paramedic with a record of client success stories, Mark knows how to inspire both businesses and people to play ‘til the whistle every time. We know a great coach when we see one and Bill Belichick’s got nothing on this guy.

Tracy Klimkoski

Head of Media & Analytics

In her personal life, Tracy subscribes to JOMO or the Joy of Missing Out.  Which loosely translated means she’d rather spend a cozy evening at home with her English Bulldog than almost anything else in the world. At Cronin, our Head of Media & Analytics doesn’t miss out on doing whatever it takes to put our clients in their best possible scenarios for success every chance she gets. Tracy always likes to visualize herself in her client’s position and imagine what she’d do with their media dollars.

Paul Catanese

Executive Creative Director

“A wizard who conjures up the right words to an audience mesmerized and eager to find out more.”  No this isn’t a plot line from one of Paul’s ten published children’s fantasy novels, it’s actually a pretty accurate description of how this skillful copywriter goes about his craft. Paul has been with Cronin for more than two decades, putting out crowd-pleasing work for clients from Amica to Fred Hutch to Dartmouth Health.  A graduate of the University of Connecticut, Paul is a home-grown talent with just the right magic your brand needs.

Lester Ayala

Head of Production

As an all-time top ten scorer in Quinnipiac University’s basketball program, Lester knew what it took to light up a scoreboard. As Head of Production, Lester knows what it takes to light up an entire room. That’s because when it comes to digital and broadcast production, Lester is just an all-out baller. From collaborating with renowned directors like Bennet Miller and Wally Pfister to shepherding work strong enough to be recognized by Shoot Magazine, AICP and Cannes, Lester is still at the top of his game.  A team leader who firmly believes that an idea is only as good as its execution, Lester always comes through in the clutch.

Birch

Chief Motivating Officer

Birch wasn’t born with a silver spoon in her mouth; it was actually a tin can. Birch was brought in to Cronin to remind us that we’re goats, not sheep. And to inspire us to be more agile, curious, independent and adventurous. In the goat world, Birch is truly the G.O.A.T. and we’re darn lucky to have her.

Elizabeth Proctor

VP, Account Service

On any given Saturday in the fall, you can probably find Cronin’s VP, Account Service, cheering wildly as she watches her beloved Alabama Crimson Tide on the football field. The only weird thing about this is that Elizabeth actually attended the University of Georgia. When Elizabeth isn’t busy betraying her school by rooting for its arch-rival, she’s usually helping to build blue-chip brands at Cronin like she has for ATT, Bank of America, Capital One and Toyota at various agencies over the past 20 years. Elizabeth believes her true calling is connecting brands with culture. Over her career, she’s been part of impressive sponsorship opportunities with American Idol, MLB, PGA and the US Open. All we can say is “Roll Tide.”

Katharine Laban

Director, People & Culture

When the great Katharine Hepburn offered a shivering Coast Guardsmen a cup of tea, it impressed him. So much in fact, that he named his first-born daughter after her. And that’s how the woman we call the world’s best Director, People & Culture got her name.  Over the years, Katharine has built Cronin’s HR department from the ground up, bringing in the diverse group of free-thinkers and initiating the programs that make our agency such a fun place to work. When Katharine’s not fostering the perfect creative environment at Cronin, she’s quite the foodie and enjoys cooking and eating cuisine from around the world. Katharine likes to say that “kindness always wins.”  Have a cup of tea with her sometime, and you’ll see what she means.

Tom Lichaj

Director, Web Development

IT is one of the most complex and technically challenging fields out there, but Tom originally took it up for fun. After he built a few amazing websites in his spare time, Tom decided to turn his hobby into a lifelong career.  After mastering infrastructure planning and setup, website development, SEO, accessibility and security standards, Tom has become the invaluable digital guru our agency relies on every day. We just hope he’s still having fun.

Our Clients
Our Clients