The strength of our healthcare marketing is simple. Insightful strategy, impactful media, and creative that touches hearts and changes minds. That’s how we build strong brands and stimulate demand.
Are you fighting to break through the noise and grab attention across the entire customer journey?
For over 75 years, we’ve done our best work for clients with the toughest problems to solve. It all starts with an experienced team that understands your audience, lives and breathes your brand, and knows what keeps you up at night. Our diverse group of thinkers and doers deliver head-turning, behavior-changing ideas that drive real business results.
Our core capabilities:
RESEARCH AND INSIGHTS
At Cronin, we dig deeper, mining for the richest material that others miss to inspire insights and inform message delivery. You can bet we won’t be outworked or outsmarted – you are getting a determined, tenacious team that skillfully turns data into actionable insights for your brand and your business.
Research and insights services include:
Audience definition
Business intelligence
Consumer research
Creative testing
Qualitative and quantitative learning
STRATEGY
For us, strategy starts with seeing the world through the eyes of consumers. We are experts at converging human, category, and brand truths to develop differentiated brand positionings, accelerated growth strategies and insightful creative platforms. Our collaborative process and proven strategic frameworks inspire critical thinking and unlock creativity.
Strategy services include:
Brand strategy
Competitive and cultural trends assessment
Customer journey mapping
Customer strategy and insights
Growth strategy
CREATIVE AND CONTENT
Good marketing means outsmarting, not outspending, your competition. That’s where big ideas come in – ideas that tap into culture, break through category clutter and inspire consumers to engage with brands. Ours is a passionate mix of designers, writers, art directors, photographers, directors, editors, and makers with experience bringing big ideas to life across all channels.
Creative and content services include:
Advertising (digital, experiential, traditional)
Brand identity
Design and naming
Digital design
Social content development
PRODUCTION
We believe that attention to detailed timelines and adherence to exacting budgets should come standard with any project, no matter the size, scope or shape. We bet you do, too. Whether it’s 30 seconds, 6 seconds, 280 characters or an immersive experience for 16,000 fans, our production department works in a truly integrated fashion, because modern creativity demands it – and our clients deserve it.
Production services include:
Experiential
In-house content studio
Photography
Social production
TV and video production
MEDIA
To reach your best prospects, you need to know exactly who they are and where to find them. Our media team has sophisticated research tools and a robust marketing tech stack, enabling us to precisely target and engage the audiences that matter most to you. We test, learn and optimize — leaning into human expertise, AI, and marketing automation – to deliver a powerful return on your investment.
Media services include:
Digital, social and traditional media
Media strategy, planning and buying (local, regional, national)
Performance media
Search marketing
Testing and optimization
PUBLIC RELATIONS AND COMMUNICATIONS
You deserve a savvy partner who advocates tirelessly for your brand, every day, in a variety of critical ways. We develop media relations, influencer marketing, social media, and event and experiential marketing programs that authentically connect your brand with your key audiences to bolster awareness, create loyalty, establish leadership, polish your reputation, drive foot traffic, or all the above. Plus, we’re a trusted crisis communications resource that can help you navigate the toughest brand challenges.
PR/Comms services include:
Crisis management
Events
Influencer marketing
Media relations
Social media management
DIGITAL
We help our clients keep up with the pace of technological change while meeting the ever-evolving demands and expectations of their customers. How? By putting the consumer at the center of everything we do. From ideation to implementation, we help set bold but achievable visions for modern digital marketing, delivered by our agile, nimble team.
Digital services include:
Customer experience
Digital creative and content
Site Maintenance
User experience
Website design
Let's talk
Team
Hi. I’m Sean Folan, Head (and heart) of Cronin Health. If you’re looking for a health marketing agency to help your brand grab attention, let’s talk.
Team
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