Women's Health Connecticut

Healthcare in the US has changed dramatically over the last decade, with financial pressures exacerbated by changing consumer behaviors. It has particularly affected the OBGYN specialty, as people entering the client pool, Gen Z, look to social media more and more for answers. And let’s face it, the internet is full of misinformation and untrustworthy sources. Our brand campaign work for Women’s Health Connecticut had to touch Gen Z, Millennials and Gen X — increasing trust for the brand in seeking expert care for general care and specific symptoms, while highlighting benefits of the brand such as Virtual Care and After Hour Care.