People

OUR VALUES

The Croninites Credo

At our agency, we value Integrity and strive to do the right thing, always. We embrace Curiosity. Doing the right thing isn’t hard when you look deeper and ask “why?” Find what’s different. It’s how we learn and create. Creativity is woven into our cloth. Built into everything we do. Let’s meet on the road less traveled.

We’re Connected. We don’t just talk. We listen. To each other. To our clients. To our community. We enjoy cultivating meaningful relationships. We’re Balanced and encourage you to value yourself. Take a step back. Breathe. We’re Unique. True to ourselves. We’re unafraid to graze new pastures, to remain unconventional.

We’re Genuine. More than just an agency. It’s true. Our efforts are authentic, infused with unapologetic excitement. Through Accountability we own our outcomes and demonstrate reliability to each other. We hold ourselves to a high standard. Our Empathetic nature is fueled by the power of perspectives. And we want them all. We’re Tenacious. Our spirit sets us apart. Our momentum comes from the hunger to do better, to go bigger. It’s why we’ve been doing this for 75 years.

OUR VALUES

The Team

Birch

Chief Motivating Officer

Mark owns a nearby farm with, at last count, 5 goats on it. One of them is Birch. She wasn’t born with a silver spoon in her mouth; it was actually a tin can. Birch was brought in to Cronin to remind us that we’re all goats, not sheep. And to inspire us to be more agile, curious, independent and adventurous. Birch is truly the G.O.A.T. and we’re darn lucky to have her.

Laura Cirillo

AVP, Media & Analytics

Laura can often be found drinking espresso (as if coffee beans are on the brink of extinction) while she applies her broad experience and sharp strategic thinking to every media challenge that our clients face. A natural born problem solver, she is primed to help her team navigate the complexities of today’s media landscape. When she’s not engrossed in the world of advertising or riding the wake of her kids' boundless energy, she enjoys the contemplative effort and ease of yoga. Something has to calm her down after all that espresso.

Paul Catanese

Executive Creative Director

“A wizard who conjures up the right words to an audience mesmerized and eager to find out more.”  No this isn’t a plot line from one of Paul’s ten published children’s fantasy novels, it’s actually a pretty accurate description of how this skillful copywriter goes about his craft. Paul has been with Cronin for more than two decades, putting out crowd-pleasing work for clients from Amica to Fred Hutch to Dartmouth Health.  A graduate of the University of Connecticut, Paul is a home-grown talent with just the right magic your brand needs.

Janika Morales

Chief Hospitality Officer

Our Chief Hospitality Officer Janika Morales majored in criminal justice in college. Which might explain why we’re all guilty of believing she’s such a difference-maker at Cronin. As the first voice anyone who contacts our agency hears and one of our leading workplace problem solvers, Janika has an uncanny knack for making things happen around here. When she isn’t at work you can find her cheering for her beloved Yankees, being supermom to three girls (including identical twins) or binge-watching her favorite reality TV shows. Say hello next time you visit or call.

Jeannine Bradley

Controller

Elizabeth Proctor

Head of Account Service

On any given Saturday in the fall, you can probably find Cronin’s Head of Account Service, cheering wildly as she watches her beloved Alabama Crimson Tide on the football field. The only weird thing about this is that Elizabeth actually attended the University of Georgia. When Elizabeth isn’t busy betraying her school by rooting for its arch-rival, she’s usually helping to build blue-chip brands at Cronin like she has for ATT, Bank of America, Capital One and Toyota at various agencies over the past 20 years. Elizabeth believes her true calling is connecting brands with culture. Over her career, she’s been part of impressive sponsorship opportunities with American Idol, MLB, PGA and the US Open. All we can say is “Roll Tide.”

Mia Pasquariello

Account Coordinator

Jeff Stoner

Director, Acquisition Marketing & Production

Mark Demuro

Chairman & CEO

Mark is entering his 5th year at Cronin, coaching a highly experienced team to build exceptional brands, deliver unbridled creativity, and drive sustainable demand for clients. A graduate of University of Pennsylvania, Mark has previously served as a client-side CMO, a global leader for a top 15 research company, and board member and advisor for several U.S. manufacturing companies. Mark owns a small farm (where Birch lives) and is the proud father of two daughters, both in medicine. He is an avid reader and thought leader with interests spanning health & wellness, financial literacy, technology, energy sustainability, manufacturing, and community development. Mark knows how to inspire businesses and people to achieve more – that’s why the Cronin team loves playing for him.

Owen Sindorf

Junior Editor

Kathryn O'Donnell

Senior Media Strategist

Lester Ayala

Head of Production

As an all-time top ten scorer in Quinnipiac University’s basketball program, Lester knew what it took to light up a scoreboard. As Head of Production, Lester knows what it takes to light up an entire room. That’s because when it comes to digital and broadcast production, Lester is just an all-out baller. From collaborating with renowned directors like Bennet Miller and Wally Pfister to shepherding work strong enough to be recognized by Shoot Magazine, AICP and Cannes, Lester is still at the top of his game.  A team leader who firmly believes that an idea is only as good as its execution, Lester always comes through in the clutch.

Margot Belyea

Associate Creative Director

Laurie Pasteryak

Project Leader, Agency Operations

Pat Lefebvre

Director, IT

Suzanne Carbonella

Account Director

Jodi Ciarleglio

Senior Content Producer

Sean Folan

COO & Health Leader

Sean was on hand to see Kirk Gibson’s iconic pinch-hit, walk-off home run for the Los Angeles Dodgers in game 1 of the 1988 World Series, one of the most pivotal moments in modern sports. Today, Sean is almost always on hand to help clients find pivotal moments and connections that promote brand growth.​

As the key executive overseeing Cronin’s day-to-day business operations, Sean plays a vital role in ensuring successful long-term client relationships fueled by smooth intra-agency operations. He loves rolling up his sleeves to help build integrated, omni-channel marketing campaigns that leverage his deep functional expertise and broad industry experience, including branding, growth strategy, market research, and product management across healthcare, consumer products, financial services, hospitality, business services, and aerospace.

Sean is currently involved in a number of community organizations that serve those in need, including the Harvard Business School Community Partners and the Knights of Columbus. In his spare time, Sean enjoys the outdoors: walking, hiking, swimming, biking. And his love of new places and cultures has led him to visit over 20 countries.​

While attending the University of Virginia, Sean served as chairperson of the school’s vaunted Honor System. We weren’t sure exactly where to put this in his bio but felt it was impressive!

Abigail Brosnan

Senior Account Executive

Kara Bushey

Account Director

Jonathan Abel

Senior Art Director

Katharine Laban

People & Culture Leader

When the great Katharine Hepburn offered a shivering Coast Guardsmen a cup of tea, it impressed him. So much in fact, that he named his first-born daughter after her. And that’s how the woman we call the world’s best People & Culture Leader got her name.  Over the years, Katharine has built Cronin’s HR department from the ground up, bringing in the diverse group of free-thinkers and initiating the programs that make our agency such a fun place to work. When Katharine’s not fostering the perfect creative environment at Cronin, she’s quite the foodie and enjoys cooking and eating cuisine from around the world. Katharine likes to say that “kindness always wins.”  Have a cup of tea with her sometime, and you’ll see what she means.

Mark "MJ" Jacobson

Head of Strategy & Planning

MJ discovered his love of developing creative strategy as an executive in Hollywood where he was a catalyst for THE NOTEBOOK, THE WEDDING PLANNER, and the classic sitcom, THE NANNY. He was in the South Park offices brainstorming about music when Matt Stone and Trey Parker birthed the idea to produce BOOK OF MORMON! He joins Cronin after almost a decade in the WPP network where he worked on brands such as Ford, Aston Martin, The Lincoln Motor Company, and Narcan, as well as many CPG brands. MJ is a devoted culture-hound and you will likely find him at the theatre, museums, gallery openings, and other exciting events where culture happens.

Tracy Klimkoski

Head of Media & Analytics

In her personal life, Tracy subscribes to JOMO or the Joy of Missing Out.  Which loosely translated means she’d rather spend a cozy evening at home with her English Bulldog than almost anything else in the world. At Cronin, our Head of Media & Analytics doesn’t miss out on doing whatever it takes to put our clients in their best possible scenarios for success every chance she gets. Tracy always likes to visualize herself in her client’s position and imagine what she’d do with their media dollars.

Liz Beit

Account Coordinator

AnnMarie Kemp

Head of Communications

As a diehard Yankees fan married to a diehard Red Sox fan, AnnMarie knows a thing or two about overcoming challenges. As Cronin’s Head of Communications, AnnMarie has made a career of meeting PR challenges head on, including spearheading the McDonald’s business for 17 years. She has also overseen a host of other iconic brands, like Dunkin’, Loctite, Xerox, and Konica Minolta. AnnMarie has built a formidable team at Cronin that continues to push the limits of what’s possible in public relations, social media and content marketing. Just like her Yankees, AnnMarie keeps swinging for the fences all season long.

Ann Robertson

Executive Creative Director

After abandoning her dream of becoming a chanteuse in a smoky piano bar, Ann rechanneled her creative energy into entertaining audiences with her love of advertising. She started her career writing for Kraft Foods and has been humming along ever since on clients such as Mercedes-Benz, McAfee and Serena Williams Jewelry. Bilingual and born of Cuban immigrants, Ann’s work for the Spanish market has made her grandmother proud, as did her graduation from Boston College and Miami Ad School.

Michelle Swetzes

Performance Analytics Manager

Maria Ciriello

AVP, Account Service

For 25 years, Maria has partnered with some of today's largest global brands across a wide range of verticals – CPG, healthcare, food service, retail, higher education, financial services, and entertainment. Brands include PepsiCo, Hershey, and Subway. She is skilled at building strategically-sound, engaging content and fully-integrated marketing campaigns that illuminate a brand story and deliver results. Having spent over half her career working for agencies, both large and small, Maria is at ease building superior client partnerships. She has also held senior client roles. Having seen both agency and client life provides Maria with a unique perspective that allows her to deliver a seamless, collaborative end-to-end client experience.

Jeff Mullaly

Fractional CFO

Kate Anderson

Senior Account Supervisor, Communications

Natalie Vargas

Media Coordinator

Helen Chung

Technical Director, Digital & PM

Helen loves all things orderly and organized, so she’s a natural in the world of digital and project management. Her years of collaboration with UX and development teams and diverse clients have solidified her reputation as a meticulous strategist and a master of organized execution. She thrives on transforming chaos into order and orchestrating seamless project workflows. This commitment to tidy organization extends beyond the digital realm. Case in point: a wine collection that’s organized by region and vintage, with an accompanying excel sheet featuring tasting notes and scores.

Pat Kiniry

Associate Creative Director

Oliver Toal

Senior Media Strategist

Christine O'Halloran

Associate Director, Media

Laura Kerns

Senior Account Director

Olivia Macdonald

Senior Copywriter

Ron Szymanski

Data Science & Analytics Leader

Ron is a highly skilled digital team leader and an optimistic problem solver who is inspired by how data and technology are converging to push our industry forward. With global experience in e-commerce, search engine marketing, search engine optimization, web development, customer relationship management, email marketing, and digital analytics, Ron is a guy you want working on and thinking about your business. Clients and colleagues value Ron's partnership for what he knows and how he mentors teams, works collaboratively to develop data-driven strategies, and ensures the agency's work is aligned with real business objectives.

Tara Linton

Senior Director, Communications

Kim DeMartino

Account Director

Peter Feldman

Senior Director

Kerry Meehan

Account Manager, Communications

Lorie Trott

Accounting Associate

Mat Greenfeld

Senior Shooter/Editor

Molly Thompson

Senior Manager, Media and Analytics

Jarret Waldstein

Senior Media Strategist

Tracy DeMars

Proposal Specialist

Hayley McDermott

Account Coordinator

Cassandra McDaniel

Senior Accountant

Jon Krevolin

Head of Let's Go!

After graduating from Yale with a degree in art history, Jon made the obvious choice - he became a stand-up comedian. But soon the dark and alluring world of advertising called. A world where he could touch the hearts and minds of millions without a two-drink minimum. He developed his craft at BBDO, where he won his first Cannes Lion for Pepsi. Next at JWT, he helped win the Domino’s account and oversaw its transformation into the leading pizza delivery company, while being nominated for an Emmy. He then went back to BBDO to lead the agency’s second largest account, Gillette.  Next, he honed his digital chops at hot shops 360i and R/GA. At Doner, Jon focused on retail, winning the national McDonald’s Field Activation work, as well as leading Cox Communications, the third largest U.S. cable provider, and the UPS Store.  And now Jon is taking his big agency experience to help fuel Cronin’s growth with small agency attention. Along the way, he’s won every top award from Cannes to One Show, Clios, Webbys, Effies and more. Jon would also like to add that his mom really is named Evelyn Krevolin.

Ashley Schafer

Copywriter

Josh Gold

Senior Copywriter