Data Science & Analytics

Imagine the power if your ad agency was a marketing analytics agency too.

Data analysis is the engine behind smarter marketing and measurable growth. At Cronin, we specialize in building end-to-end visibility across the customer journey — from media to conversion — with solutions tailored for complex, regulated industries like healthcare and financial services, as well as fast-moving sectors like CPG and manufacturing. Whether it’s attribution, budget optimization, or executive dashboards, we turn data into action and strategy into results.

What We Do

The proof is in the pudding: Attribution, ROI & ROAS Modeling

  • Custom first-touch, last-touch, multi-touch, and media mix models
  • Channel- and campaign-level ROI/ROAS tied to business KPIs
  • Clear visibility into what drives conversions and bottom-line impact

Predictive Forecasting & Machine Learning

  • Forecast leads, patients, sales, and revenue to guide strategic planning
  • Spot seasonality and trends using advanced modeling techniques
  • Power media mix and budget decisions with confidence

Our Marketing & Experience Analytics Tools

  • Analyze media performance across Google, Meta, LinkedIn, and more
  • Evaluate user journeys and identify friction points with tools like GA4, Adobe, and Mixpanel
  • Build executive dashboards and reports aligned to growth KPIs

The cycle of optimization and growth 

As a true partner in your business, our data leads to optimization, which in turn stimulates growth and makes a significant impact on your bottom line.

Together with Cronin’s Data Science & Analytics team, you will unlock clarity, compliance, and results — all backed by real data.

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