Strategy & Research

If integration is Cronin’s superpower, Brand Strategy is the fuel.

Every project starts with identifying the real problem we’re solving. Seem simple? Often it’s not, and that’s why we’re here — to ask the tough questions, dive into research, uncover human truths, cultural context and your brand’s unique advantage. Then we craft it all into a distinct strategy to move the needle for your business.

How We Partner

Brand Strategy brings together human truths, cultural context and your brand’s unique advantage to create a distinct platform to tell your story.

Audience Intelligence

Identifying your highest opportunity audiences, and diving into what makes them tick and how best to reach them.

  • Target opportunity identification
  • Cultural landscape
  • Market segment analysis
  • Persona development

Brand Positioning

We build your brand narrative from the ground up, collaborating with you to discover your brand’s business strategy, what you offer that no one else does, and how we can bring that to life distinctively.

  • Brand positioning statement
  • Brand building blocks & differentiators
  • Brand personality
  • Brand guidelines
  • Archetype analysis

Market Research Services

Answering foundational questions for your brand through expertise in several types of research including survey-based quantitative research and qualitative learning.

  • Brand health tracking
  • Customer decision journey
  • Perceptual mapping
  • Message and creative concept testing
  • Ethnographies, focus groups & 1:1 interviews

  • Leverage the power of your brand to drive growth

    Strong brand strategy is the throughline for everything that follows: creative and production, media planning and analytics, web development, and more. Make decisions with confidence. We rally around one problem, and one strategy to solve it and your business maximize brand awareness.

  • Campaign Strategy

    Bringing it all together to develop breakthrough ideas that will make your brand stand out and move audiences to act.

    • Competitive analysis
    • Campaign framework
    • Perceptual mapping
    • Creative brief development
    • Communications planning

Build a successful brand strategy

Reach out if you are looking for effective brand strategy to guide your decisions and improve ROI.

Contact Us