Careers

Associate Creative Director - Art

Concept and produce award–winning work for our client Amica, a national leader in auto, home and life insurance. Practice your craft and demonstrate your expertise in television and all things digital with a high level of quality. Be passionate but don’t behave badly. Be strategic, curious and hustle. Work well with others. Interact with clients. Manage and mentor junior, mid-level and senior members of the team.

Report to and support the Creative Director while working alongside Account Services, Production, Media and Strategy. Responsible for writing and producing exceptional creative strategies and concepts, seeing the work through completion, presenting work to leadership and clients and representing Cronin at all points in the process.

RESPONSIBILITIES:

• BA degree
• 10+ year agency experience with some exposure to insurance or financial industry clients
• Television broadcast production experience and the ability to travel 3-4 times a year
• Hands-on. Proficient in the Adobe suite.
• You refuse to be put into one category of art director or designer. People look at you work and say “I wish I
  did that.” Finesse is your game and you never settle.
• Develop a strong command of the Amica brand for both the Mutual and Life business. Understand the brand DNA, product offering, position in the competitive landscape, as well as the body of work that Cronin performs on behalf of the entire organization.
• Ability to develop strong client relationships to establish a level of trust to allow the best work to be done.
• Must have an online portfolio that displays your innovative work
• Work with copywriter to produce standout and strategically focused concepts and campaigns
• Current on all new communication channels and technology
• Take an active role in client meetings
• Lead concept presentations

Freelance Art directors/designers – Off Leash Studios

Off Leash Studios is an agile team of directors, editors, producers, animators, photographers and artists who work with brands, production partners and agencies big and small to craft visual content that engages the audience, moves consumers, and demands action.

Using proven talent and consistent conceptual thinking, this art director/designer must communicate the client’s or product’s message in a uniquely fresh, memorable, and persuasive way. A versatile conceptual visual thinker who can create online video and broadcast content consistent with the agreed-upon strategy and tone. Able to create storyboards and present work both internally to team members and client facing. Plays well with others. Ability to work on-site and remotely.

BACKGROUND/SKILLS

• Strong online portfolio with video/broadcast samples required
• Bachelor’s degree preferred
• Minimum 7-10 years experience in an advertising or marketing agency or freelance
• Able to think in a variety of visual styles including live action, typographic and animation
• Possesses an inquisitive mind, asks relevant questions in the search for insights
• Demonstrates a strong work ethic and a can-do attitude
• Is detail oriented with a strong ability to research and problem solve
• Learns quickly and possesses a continuous learning mentality
• Displays strong interpersonal skills and a willingness to collaborate
• Proficient with the Adobe Creative Suite, other content creation platforms a plus

Freelance Copywriters – Off Leash Studios

Off Leash Studios is an agile team of directors, editors, producers, animators, photographers and artists who work with brands, production partners and agencies big and small to craft visual content that engages the audience, moves consumers, and demands action.

Must be able to create and collaborate to develop consumer campaign concepts for online video and broadcast TV that adhere to a specific strategy and tone. Write copy that’s emotional and inspires action in a concise, clear, creative way with an ability to think visually. A conceptual thinker that may be called upon to present the work both internally to team members and externally to clients. Able to work well with other members of the team including creative directors, art directors, producers, editors and project managers. Ability to work on-site and remotely.

BACKGROUND/SKILLS

• Strong online portfolio with video/broadcast samples required
• Bachelor’s degree preferred
• Minimum 7-10 years experience in an advertising, marketing agency or freelance
• Able to think in a variety of visual styles including live action, typographic and animation.
• Possesses an inquisitive mind, asks relevant questions in the search for insights
• Demonstrates a strong work ethic and a can-do attitude
• Is detail oriented with a strong ability to research and problem solve
• Learns quickly and possesses a continuous learning mentality
• Displays strong interpersonal skills and a willingness to collaborate
• Proficient with Word. Other content creation platforms a plus

Internship Opportunities

We offer internship opportunities in the following departments:

• Brand Management
• Business Development
• Creative
• Engagement and Influence
• Finance
• Integrated Operations
• Media and Analytics
• Technology and Innovation
• Web Development

Interning provides:

• Opportunity to work in a fast paced, fully integrated advertising agency
• Opportunity to develop personal portfolio including samples of work accomplished during internship
• Opportunity to meet with and learn about additional disciplines within agency
• Attendance at information sessions/webinars/meetings
• Agency team-building opportunities
• Knowledge in frequently used advertising resources/tools
• Formal evaluation on overall performance
• Fun and the experience of agency life

You must:

• Commit to two-three days per week (typically around five hours each day)
• Possess knowledge of Microsoft Word, Excel, PowerPoint and the Internet

This is an exempt position.  Apply below and be sure to let us know what department you are interested in.

Senior Search Strategist

Reports to: Sr. Director of Media & Analytics

ROLE:
Manages day to day implementation, maintenance, analysis and optimization of Search Engine Marketing (SEM/PPC) campaigns. Primarily responsible for daily management and optimization of client Paid Search accounts in Google AdWords and Bing Ad Center for the Amica Mutual Insurance account. This role manages all aspects of pay-per-click (PPC) campaigns, including copywriting, placement, adgroup and keyword strategy, and budgeting / bidding strategies. This position will also be involved in aspects of reporting for overall media campaign performance.

ESSENTIAL FUNCTIONS:

In general, most of the time will be spent in the following responsibilities:

• Identifying and developing the most effective and cost-efficient paid search campaigns including strategy for Paid Search campaign structure including, ad groups, keywords, bidding and budget strategy.
• Providing analysis on media delivery, performance, trends and future implications in client reports. Working with internal teams, including the Media and Analytics team and the Brand Management team, and other partners to develop reporting products to best serve clients’ goals
• Monitoring results against specific key performance Indicators and conversion goals.
• Researching and selecting keyword, ad copy and landing pages
• Contributing to landing page strategy and analysis / analyzes results, distills insights on what’s working what’s not, provides recommendations for optimizations and/or tests.
• Development of client facing presentations that summarize and synthesize campaign performance including recommendations to improve. Maintaining detailed analysis and reporting of all paid search advertising performance on a daily, weekly, monthly, quarterly and yearly basis (depending on client requirements).
• Effectively interacting with search engines teams at Google and Yahoo/Bing to understand their services, capabilities, and operational requirements.
• Stays current in industry best practices and changes in various Platform UI’s ( Adwords, Bing/Yahoo Adcenter, other).
• Potentially supervise, train, mentor and develop junior team members, allocate work to ensure deadlines are met, audit work and oversee quality control, ensuring all errors and caught and corrected, and conduct performance reviews
• Manage day-to-day expectations and communications with client and internal teams as necessary. Establish a true partnership with clients by gaining and maintaining a deep understanding of their business needs and issues faced.

EDUCATION:
Bachelor’s Degree or Technical Degree with concentration in Statistics, Information Technology, Marketing or Finance preferred

EXPERIENCE: 

• A minimum of 5 years paid search experience
• Intimate knowledge of search engine optimization, search engine platforms, search analytics, and site analytics
• Has a working knowledge of analytic tools and can use them to evaluate performance metrics.
• Ability to present results and findings in articulate fashion (both in writing and in person).
• Ability to work with large data sets and present reporting in a way that provides clear and actionable results.
• Proficiency in Excel and Powerpoint a must. Comfort with conditional formatting, advanced formulas and pivot tables.
• Organized, and detail-oriented with strong attention to follow-through

** This is an exempt position.