The Digital Media Strategist will be responsible for driving online sales and/or conversion growth for clients through a variety of digital platforms with a focus on optimizing acquisition metrics such as conversion rates, cost per acquisition, and ROI.
The primary responsibility will be to plan, manage, and report on online marketing that generates ROI from Digital Media campaigns, primarily online display (GDN, DMP’s, DSP’s, Programmatic media buys).
The Digital Media Strategist will also oversee the development of holistic digital channel strategies and recommend plans and or initiatives that meet client objectives across the digital spectrum including sponsorship and branding opportunities.
Main Duties and Responsibilities
Media plan development
Media campaign management, execution, optimization, and reporting
Effectively manage team development and process
Demonstrate industry/client leadership and insights
Reports to one or more of the following: SVP, Director of Media & Analytics; Director, Media and Analytics;
May supervise one or more of the following: Media & Analytics Associate, Search Analyst, Assistant Media Planner, and Media Planner (TBD).
**This is an exempt position.
We offer internship opportunities in the following departments:
This is an exempt position. Apply below and be sure to let us know what department you are interested in.
Responsible for all media planning and buying activities on a group of accounts; oversees all planning and buying processes from strategic development through execution and reconciliation; maintains professional and client contact.
Prepares and presents media plans, as needed, including objectives, strategy, rationale, and all backup materials. Provide analysis on media delivery, performance, trends and future implications in client reports.
Work with internal teams, the Media Ad Ops and Analytics team, the Technology and Innovation department and the Brand Management team to develop reporting to best analyze clients’ goals (KPI’s).
Participate in providing cross-media results including TV, Search and / or Social media.
Reports to: SVP, Director of Media & AnalyticsMay supervise select members of Media and Analytics Department (SR. Media Planner/Buyer, Media Planner/Buyer, Media Strategist/Associate); indirect reports (Media Analyst, Ad Ops)
** This is an exempt position.