Careers

Digital Media Strategist

The Digital Media Strategist will be responsible for driving online sales and/or conversion growth for clients through a variety of digital platforms with a focus on optimizing acquisition metrics such as conversion rates, cost per acquisition, and ROI.

The primary responsibility will be to plan, manage, and report on online marketing that generates ROI from Digital Media campaigns, primarily online display (GDN, DMP’s, DSP’s, Programmatic media buys).

The Digital Media Strategist will also oversee the development of holistic digital channel strategies and recommend plans and or initiatives that meet client objectives across the digital spectrum including sponsorship and branding opportunities.

Main Duties and Responsibilities

Media plan development

Media campaign management, execution, optimization, and reporting

Effectively manage team development and process

Demonstrate industry/client leadership and insights

Working Relationship

Reports to one or more of the following:  SVP, Director of Media & Analytics; Director, Media and Analytics;

Supervisory Responsibility

May supervise one or more of the following: Media & Analytics Associate, Search Analyst, Assistant Media Planner, and Media Planner (TBD).

Qualifications

Education

• BA/BS in relevant discipline

Experience

• 3-5 years of digital media planning and buying experience
• Proven experience and expertise in developing and implementing multi-channel digital acquisition media plans

Skills

• Experience in setting up and optimizing Google Adwords campaigns
• Expert in digital ad serving and tracking platforms (e.g., Google AdWords, DoubleClick for Advertisers, etc.) and Google Analytics
• Proficient in quantitative analysis / analytical thinking with proven ability to translate analysis into actionable and valuable insights
• Demonstrable experience developing and writing client facing presentations that summarize and synthesize campaign performance including recommendations for improvement.
• Understanding of media research and analytical tools and how to effectively use them
• Demonstrable experience leading and managing display advertising campaigns
• Advance computer knowledge (Outlook, Excel, PowerPoint, etc.)
• Strong understanding of Online Display fundamentals and best practices
• Problem solver with the ability to develop creative solutions
• Organized, and detail-oriented with strong attention to follow-through
• Experience with A/B and multivariate experiments

**This is an exempt position.

Internship Opportunities

We offer internship opportunities in the following departments:

• Brand Management
• Business Development
• Creative
• Engagement and Influence
• Finance
• Integrated Operations
• Media and Analytics
• Technology and Innovation
• Web Development

Interning provides:

• Opportunity to work in a fast paced, fully integrated advertising agency
• Opportunity to develop personal portfolio including samples of work accomplished during internship
• Opportunity to meet with and learn about additional disciplines within agency
• Attendance at information sessions/webinars/meetings
• Agency team-building opportunities
• Knowledge in frequently used advertising resources/tools
• Formal evaluation on overall performance
• Fun and the experience of agency life

You must:

• Commit to two-three days per week (typically around five hours each day)
• Possess knowledge of Microsoft Word, Excel, PowerPoint and the Internet

This is an exempt position.  Apply below and be sure to let us know what department you are interested in.

Search Strategist

Manages day to day implementation, maintenance, analysis and optimization of Search Engine Marketing (SEM/PPC) campaigns.  Primarily responsible for daily management and optimization of client Paid Search accounts in Google AdWords and Bing Ad Center.  This role manages all aspects of pay-per-click (PPC) campaigns, including copywriting, placement, adgroup and keyword strategy, and budgeting / bidding strategies.  This position will also be involved in other aspects of our agency, including SEO and Analytics.

Reports to:   Sr. Director of Media & Analytics

In general, most of the time will be spent in the following responsibilities:

• Identifying and developing the most effective and cost-efficient paid search campaigns including strategy for Paid Search campaign structure including, ad groups, keywords, bidding and budget strategy.
• Monitoring results against specific key performance Indicators and conversion goals.
• Researching and selecting keyword, ad copy and landing pages
• Has a working knowledge of analytic tools and can use them to evaluate performance metrics.
• Contributes to landing page strategy and analysis / analyzes results, distills insights on what’s working what’s not, provides recommendations for optimizations and/or tests.
• Develops and maintain detailed analysis and reporting of all paid search advertising performance on a daily, weekly, monthly, quarterly and yearly basis (depending on client requirements).
• Responsible for development of client facing presentations that summarize and synthesize campaign performance including recommendations to improve.
• Effectively interacts with search engines (Google, Yahoo/Bing) to understand their services, capabilities, and operational requirements.
• Stays current in industry best practices and changes in various Platform UI’s ( Adwords, Bing/Yahoo Adcenter, Marin).
• Potentially supervise, train, mentor and develop junior team members, allocate work to ensure deadlines are met, audit work and oversee quality control, ensuring all errors and caught and corrected, and conduct performance reviews
• Manage day-to-day expectations and communications with client as necessary. Establish a true partnership with clients by gaining and maintaining a deep understanding of their business needs and issues faced
  

Education:

Bachelor’s Degree or Technical Degree with concentration in Statistics, Information Technology, Marketing or Finance preferred

Experience: | Skills:

• A minimum of 3 years paid search experience
• Client facing report and presentation development
• Knowledge of search engine optimization, search engine platforms, search analytics, and site analytics
• Ability to work with large data sets and present reporting in a way that provides clear and actionable result
• Proficiency in Excel a must. Comfort with conditional formatting, advanced formulas  and pivot tables
• Advance computer knowledge (Outlook, Excel, PowerPoint, etc.)
• Organized, and detail-oriented with strong attention to follow-through

** This is an exempt position.

Studio Designer

The Studio Designer works closely with other designers and creative teams to design and produce final digital, print and presentation files. They also support all client meeting, presentation and visual materials. Individuals have a good understanding of design, typography, photography, digital, pre-press, printing processes and building graphic files accordingly from concept to completion. A Designer must also be well organized, have good communication skills and be able to thrive in a fast-paced, quick-turnaround environment.

Essential Functions

• Understand photography, typography, design, and best practices in creating for website development, social media and print.
• Work with other creative members to ensure that all design concepts meet our standards.
• Build production ready digital and print files in conjunction with creative concepts.
• Honor the integrity of original layouts while enhancing them with your design skill and attention to detail.
• Use your mastery of Adobe CS (InDesign, Photoshop and Illustrator) as problem solving tools in your work.
• Design, prepare and make presentation materials.
• Work with the all departments closely to schedule time and projects to meet deadlines.
• Knowledge of traditional, web design and development standards.

• Undergraduate Degree or equivalent in design from an accredited College/University/Portfolio school is preferred.

• 2-3 years of design/production experience working in an ad agency or digital environment or related industry.
• Must be incredibly detail-oriented, organized and able to function in a fast-paced, quick-turnaround team oriented environment.
• Well-rounded online portfolio. Please do not submit PDFs or work as attachments.

• Must possess technical skills and be highly proficient in Photoshop, Illustrator, and InDesign.

• Desire to push limits and go beyond the expected
• Proactive approach to problem solving
• Ability to take instruction and function as part of a team
• Positive attitude

• Knowledge of Premiere, After Effects, Sketch, InVision, UX Design and Keynote are a plus.