Careers

You’re talented enough to work at any agency in New York or Boston (or anywhere else for that matter).  Why would you choose a place smack dab between both?

Because you can.

Because you can do great work for national brands.  Because you can enjoy a culture that embraces creativity, technology and innovation and doesn’t tolerate dogma or bullies.  Because you can make a difference at a fiercely independent agency that’s not just omni-channel, but omni-truthful.

Hartford Courant Top Workplace 2016

Title

Accounting Associate

Working Relationship

Reports to: Senior Accounting Manager


About Cronin

Cronin is a top independent creative marketing agency with deep health care, financial services, and consumer experience based in central Connecticut.  We’re building on our 75-year history of innovation, smarts, and award winning creative to offer an end-to-end client experience.


About You

You have an outgoing personality, are super detail oriented and accurate.  You are passionate about accounting and enjoy making a difference, working alongside people who are smart and caring.  The thought of working with a new business unit that is rapidly growing inside an established department really gets you excited.  You are proactive and contribute to the success of the team and agency through bringing forward fresh perspective and new ideas.  You are an excellent communicator.


Position Description

Role:

The Accounting Associate is responsible for executing and assisting in many aspects of the day-to-day financial operations of the agency by accurately recording revenues, expenditures, assets and liabilities.  The Accounting Associate touches many aspects of the agency’s financial operations, including billing, cash management, general ledger analysis and reporting, taxes, and fixed assets.

Essential Functions

In general, most of the time will be spent in the following responsibilities:

Billing and Client Financial Support:

  • Assists Brand Management team and Senior Accounting Manager in the creation and maintenance of budget variance and other client facing reports.
  • Creates, finalizes and reconciles client pre-billed media invoices for assigned clients, supported by the Accounting Associate and Senior Accounting Manager.
  • Creates, finalizes and distributes client production billing, working with the Brand Management team and Senior Accounting Manager.
  • Monitors status of accumulated time and expenses on client jobs to ensure that costs are promptly billed. Alerts Brand Management team and Senior Accounting Manager when significant cost overages are noted.
  • Monitors and analyzes client budgets and estimates to determine future billing.
  • Routinely reconciles production pre-bills to actual OOP costs incurred, working with the Senior Accounting Manager and Brand Management team to finalize and communicate results to clients.

Cash Reporting:

  • Prepares daily cash report and updates weekly cash flow forecast, providing information to Senior Accounting Manager.
  • Creates General Ledger journal entries for income and expenses that effect daily cash report.
  • Prepares monthly reconciliations for all bank accounts, reporting discrepancies to Senior Accounting Manager.

Accounts Payable:

  • Enter select vendor invoices and employee expense reports supported by the Accounting Associate.
  • Gathers electronic media vendor invoices from broadcast internet sites and create digital documents.
  • Processes select purchase card statement activity obtaining proper receipts/invoices and approvals.

Financial Reporting

  • Prepares monthly client income reports and reconcile sales journal to income statement.
  • Assist with monthly analysis of select General Ledger expense and balance sheet accounts.
  • Prepares quarterly expense forecasting for select General Ledger accounts.
  • Assists Senior Accounting Manager with annual financial audit preparation and administration.

Taxes & Reporting

  • Prepares monthly sales tax spreadsheet and assists Senior Accounting Manager with sales and use tax reporting and return preparation.
  • Obtains and maintains files of W-4 forms from vendors.
  • Assist with annual preparation of 1099 forms.

Fixed Asset Management

  • Analyze fixed asset purchases and activity.
  • Track and record fixed asset dispositions and perform physical inventory as needed.
  • Update fixed assets schedules and communicate changes to Senior Accounting Manager.

In addition, the position involves other duties such as:

  • Performs follow-up on accounts receivable assigned by Senior Accounting Manager.
  • Performs other duties as assigned.
  • Regular and reliable attendance is required.


Qualifications

Education:

  • Bachelor’s degree in Accounting or Finance strongly preferred.

Experience:

  • 1-3 years hands on experience in accounting, finance, or a related field.
  • Experience in an advertising agency or professional services environment preferred.

Skills:

    • Excellent technology skills and ability to work with automated Accounting Software system.
    • Well organized, flexible, detail-oriented.
    • Able to work independently, meet deadlines and regularly produce a high volume of work, rapidly and accurately.
    • Good communication and people skills. Able to work well as part of a team.
    • Proficiency working with Microsoft Office software, especially Excel, Word and Outlook.
    • Knowledge of Generally Accepted Accounting Principles (GAAP) and Accounting theory.

    **This is an exempt position.


Please send resume and cover letter to HR@cronin-co.com
 
Title

Agency Producer

Working Relationship

Reports to: Vice President, Director of Integrated Production


Position Description

Role:

The Agency/Line Producer will report to the Executive Producer/VP Director of Integrated Production and support the creation of digital content (videos, photography, social media and more). The role of the Producer is to support the day to day needs of producing content and ensure projects are delivered on time, within budget, and to the agreed-upon creative and strategic standards. That includes planning and coordinating all aspects of the production, from strategy hand-off, to scripting and storyboarding, through the review process, all the way through final asset delivery.

The right person for this position is creative, organized, and possesses strong communication skills. Able to work independently, proactive, resourceful and look for opportunities to lead and execute. More than anything, the candidate should aim to create stunning work, make decisions and find solutions quickly and with confidence.

Responsibilities

Responsibilities include but are not limited to:

  • Supporting the Head of Production/Executive Producer on the day-to-day needs of producing digital content (videos, photography, social media and more) that delivers and adheres to the brand vision and brand standards.
  • Oversee post-production and ensure delivery of all assets on time.
  • Work closely with post-production companies through edit, rough cut approvals, color correction, graphics, and final delivery.
  • Arrange all necessary reviews with creative teams and work with brand managers to arrange marketing team reviews.
  • Facilitate communication between creatives and vendors to ensure requests and feedback are addressed.
  • Organize voiceover records, generate talent contracts and ensure they are submitted for processing.
  • Manage client expectations, schedules, budgets, assets and scopes of work to deliver content by given deadlines.
  • Track actuals to ensure work is within budget and overages are quoted as needed.
  • Responsible for creating budgets, timelines, identifying third party vendors, external crews and managing all associated costs with productions.
  • Ability to effectively influence and communicate cross-functionality with all levels of management.
  • A passion for producing on location and assembling external crews to support the creative needs for each project.


Qualifications

Education:

  • Bachelor’s degree preferred
  • Degree in Film Production, Producing or related field and/or vocational training or experience amounting to equivalent is required.

Experience:

  • Minimum 5 years of relevant work experience in a producer/production role.
  • Have a portfolio filled with examples of how their contributions assisted in the development of breakthrough digital content.
  • Must understand concept development, production planning, directing, editing, story-board and other creative processes.
  • Deep understanding of video, broadcast, immersive digital experiences, social media and branded content.
  • Should also be well-versed in related creative disciplines including photography, graphic design, scriptwriting, etc.
  • Thrive in a fast-paced environment and manage multiple projects simultaneously.
  • Must be responsible, well organized, attention to detail and someone who tackles problems quickly and can predict potential issues.
  • Strong team player with enthusiasm, positive attitude and the willingness to do what it takes to get the job done, which may include extended hours when necessary to meet deadlines.
  • Strong written, verbal and presentation skills.
  • Technical skills include the Adobe Creative Suite, MS Office and proficient on a Mac.

Preferred qualifications:

  • Coming from an Agency or Production company background, preferred
  • Experience in handling Regional and National clients
  • Familiar with the healthcare, retail and ecommerce, communications
  • Ability to work within an agile environment

**This is an exempt position.


Please send resume and cover letter to HR@cronin-co.com
 
Title

Brand Manager

About You

You’re talented enough to work at any agency in New York or Boston (or anywhere else for that matter).  Why would you choose a place smack dab between both?

Because you can.

Because you can do great work for national brands.  Because you can enjoy a culture that embraces creativity, technology and innovation.  Because you can make a difference at a fiercely independent agency that’s not just omni-channel, but omni-truthful.

Cronin is looking for an experienced Brand Manager to join its team. If you love solving problems, get excited at the chance to craft new communications for a national brand, and even relish the chance to make your way around a well-developed spreadsheet once in a while, then you might be perfect for this role.


Role

The Brand Manager will be the main point-of-contact for the agency’s national insurance client and will manage all work associated with the account. Work will include but not be limited to advertising campaign oversight, budget management, website creation and maintenance, advertising asset coordination, and development and presentation of content related to account growth.

  • Account management: Organize the status of all ongoing account activities and ensure each initiative moves forward and is completed on time. Identify areas of opportunity to make the work better, and proactively propose them. Lead account status meetings and present to small Client groups.
  • Project management: Manage projects from start to finish, earning the confidence of and developing strong working rapport with Clients, supervisor(s) and all other internal Agency team members. This includes creative and project brief development, presentation of work, coordination of schedules, and proofing and strategic oversight.
  • Planning: Serve as the agency expert on the Client’s brand.  Play a role in strategic planning efforts.  Collaborate with supervisors on preparation of recommendations, strategies, and actions for the Client.
  • Financial management: Have a strong command of client budget including available funding, estimating, and invoicing.  Develop quarterly income forecasts. Provide ongoing updates to supervisor(s) regarding significant impacts to income (positive or negative.)
  • Leadership: Be an example of the agency’s superior Account Service standards, and an overall advocate for the Agency.


Qualifications

Education

  • BA/BS in related discipline.

Experience

  • 3-5 years marketing/advertising experience; agency experience required.
  • Experience with building and maintaining landing pages or websites required.
  • Experience with life insurance industry a plus.

Skills

  • Independent and proactive.
  • Advanced PC skills (Microsoft Office – PowerPoint, Excel, Word, Outlook).
  • Excellent communication and interpersonal skills; verbal and written.
  • Impeccable organizational skills. Great at managing details and multiple things at once.
  • Financial management experience.
  • Resourceful; problem solver who thinks about and asks smart questions.


Please send resume and cover letter to HR@cronin-co.com
 
Title

Finance Leader

About Us

We are a top independent creative marketing agency, with a focus on health care, financial services, consumer categories, and B2B / manufacturing.  We’re building on our 75-year history of innovation, smarts, and award winning creative to offer an end-to-end client experience.  We have a unique opportunity in a newly created role for a top Finance & Accounting leader in a growing business with exceptional long-term potential.  This is a career track to CFO.  Company has a collaborative culture with 80 employees and has been growing through the pandemic.


About You

You bring deep financial leadership experience, having run or are currently running a finance & accounting department at a high volume lower middle market company (agency, professional services, or business services).  You understand the dynamics of bookings, backlog, and revenue recognition, managing a business with practice areas, and GAAP accounting methods. You have familiarity with a variety of ERP systems and understand business process and have navigated change.  You are outwardly focused and comfortable working with an exceptionally talented senior team.  An excellent communicator, you demonstrate connected knowledge and thought leadership.  You have your pulse on the business, are able to look backwards and forwards to predict change and guide its growth.  You build consensus and alignment across constituents to advance a growth agenda.


Role

The Vice President Finance is responsible for our overall financial operations, will provide advice and guidance to management, and oversee a department of 3-4 direct reports.

Responsibilities include:

  • Accounting operations oversight – Oversee existing accounting department handling order to cash management, billing, accounts receivable, revenue recognition, accounts payable, payroll, general ledger, and financial reporting. Oversee client billing process including invoice timing, advance billing, payment terms, and sales tax management.  Managing cash flow.  Optimize the system and integrate new technologies to improve operational efficiency.  Plan career development and cross training of team.  Safeguard company assets.
  • Financial planning & analysis – Work with business units and industry /account leaders on forecasting, tracking & estimating client income and bookings, and cost / revenue drivers. Provide timely and valid interpretation of operating results.  Report project & client profitability.  Work with leaders on the annual budget and 6+6 budget update.  Support leaders on the pricing of new business and manage the estimating function.
  • Preparation of company financial statements – Prepare quarterly and annual IS, BS, and CF reports. Benchmark progress vs. the quarterly, annual, and 5-year plans.  Meet corporate financial and compliance requirements.  Ensure records are kept in accordance with generally accepted accounting principles.  Manage income tax return preparation & financial audit.  Ensure legal compliance.
  • Annual requirements – Oversee financial aspects of a 401k plan in conjunction with our Director of HR. Separately, manage liability, workers comp, and business insurance coverage.
  • Business process optimization – in conjunction with our Sr Director of IT, review current ERP system, evaluate options for enhancements, and system alternatives.
  • Management reporting – Oversee and produce ad hoc and regular monthly reports for multiple constituents and purposes.
  • Other leadership requirements– Develop and update policies & procedures to maintain proper financial controls. Manage the company’s banking relationships and legal matters.  Utilize system to track NDAs, SOWs, client contracts, and other matters.  Manage annual bonus and sales commission plans.  Support other operations and investment roles.


Reporting Relationship/Office Environment

This position reports to the Principal / agency owner.  The role is part of the agency leadership team, consisting of department heads and business unit leaders.  We are starting back in hybrid mode (50% on-site), with on-site work necessary at least part of the time.  We have invested in a “Covid safe” environment which includes temperature check ins, air filtration, outdoor workspaces, cleaning procedures, and other safeguards.


Qualifications

Bachelor’s degree in Accounting, Finance or Business.  Master’s Degree a plus.  CPA or CMA preferred but not required.  At least 10 years managerial accounting and financial experience with a company of at least $50m in annual revenues.  M&A or investment management experience a plus.  Strong organizational skills, attention to detail, ability to prioritize against deadlines.  Position requires credit check and complete background check.


Please send resume and cover letter to HR@cronin-co.com
 
Title

Health Care Practice Leader

About Us

We are a top independent creative marketing agency, with a focus on health care, financial services, consumer categories, and B2B.  We’re building on our 75-year history of innovation, smarts, and award winning creative to offer an end-to-end client experience.  We have a unique opportunity in a newly created role as Vice President, Health Care Practice Leader in a growing business with exceptional long-term potential.  This is a career track to SVP.  Company has a collaborative culture with 80 employees/ team members and has been growing through the pandemic.


About You

You bring deep Health Care marketing experience, are fully versed on the latest trends, are well entrenched within the industry, and are outwardly focused / comfortable working with health care executives at all levels within client organizations.  An excellent writer and communicator, you demonstrate connected knowledge and thought leadership.  You’ve been on the client side or have worked close enough to clients to know what it takes to successfully move a health care organization forward – understanding the dynamics with administration, health care professionals, and specialty practice areas.  You are able to build consensus and alignment across constituents to move short term programs forward and advance long-term plans.  You’ve been on the agency side are equally nimble in a matrixed environment, and able to motivate direct reports and indirects to advance our health care clients’ agenda.


Role

Our Health Care practice leader oversees our existing health care client relationships, supports new health care client development, and sets the thought leadership agenda for the industry vertical in conjunction with management.  You’ll helix across the organization directing the cross-functional team that works on the Health Care business.

  • Client leadership – establish deeper and more meaningful relationships at existing clients.
    • Partner with our Health Care clients to achieve their business objectives.
    • Hold top-to-top quarterly or annual planning meetings with clients, proactively identify high value problems we can solve, demonstrate leadership thinking, and solidify 8-quarter plans for our top accounts.
    • Manage a portfolio of initiatives & projects that collectively achieve your and your client’s goals over time.
    • Create an annual and quarterly budget for your accounts, update forecasts, manage productivity and profitability, and identify resources required.
    • Demonstrate deep professional experience in health care marketing and communications, with a clear understanding of how to apply data, technology, and creative expertise for improved business outcomes.
    • Counsel the professional development of direct reports and indirects and oversee their work product, placing a high value on creativity.
    • Work with our Centers of Excellence leaders to ensure our deliverables are meeting or exceeding expectations.
  • Partner on Business development to establish new Health Care relationships.
    • Leverage your knowledge and relationships in Health Care to expand the practice, pursuing out-bound and in-bound opportunities, and representing the agency, in conjunction with our VP Client Development, and other team members as required.
    • Write exceptional proposals and SOWs that demonstrate deep appreciation for client-side goals, motivate approvals at multiple levels, while clearly articulating the priorities and work processes for the agency.
    • Activate the agency against approved SOWs, manage expectations and workloads, to surpass client expectations and possibly lead into our next engagement.
  • Health Care thought leadership
    • Oversee agency position statements through internally and externally published articles, webinars, or podcasts. Serve as a spokesperson, representing the company on industry panels or associations, demonstrating insight into the future of health care and our role.
    • Establish, recommend, and drive long term talent plans for the Health Care unit; manage the growth and performance of the team through meaningful feedback, education, and recognition. Partner with HR to recruit top talent.
    • Manage the Health Care unit’s visibility within the agency, assuring product and process quality, and contribute to the development of new offerings.


Reporting Relationship/Office Environment

We are in hybrid mode starting on-site work 2-3 days per week this Spring.  We have invested in a “Covid safe” environment which includes temperature check ins, air filtration, outdoor workspaces, cleaning procedures, and other safeguards.

You’ll directly supervise a team of Directors, Brand Supervisors, and Brand Managers who lead the day-to-day affairs on our business, while being supported by agency Centers of Excellence leaders, our VP of Client Development, and most everyone in the agency.

This position reports to Mark Demuro, agency principal.  Agency management includes Kim Manning, who as CEO is strategically involved in our top accounts, Steve Wolfberg who is CCO and oversees the creative teams and the video production unit, and Mark Demuro who oversees the industry leaders, new business, business operations & finance.


Qualifications

Bachelor’s degree in Business, and master’s degree a plus.  At least 15 years industry experience, 7 years on the agency/consulting side and 7 years of client side with marketing leadership experience.  Ideal candidate would have managed a portfolio of large cap and middle market health care clients with net revenues in excess of $5m, be comfortable in a matrixed organization, and successful in new business development.  Deep industry connections expected.  Impeccable references and flawless background assumed.


Please send resume and cover letter to HR@cronin-co.com
 
Title

Staff Accountant

Working Relationship

Reports to: Senior Accounting Manager


Position Description

Role:

The Staff Accountant is responsible for executing and assisting in many aspects of the day-to-day financial operations of the agency by accurately recording revenues, expenditures, assets and liabilities.  The Staff Accountant touches many aspects of the agency’s financial operations, including billing, cash management, general ledger analysis and reporting, taxes, and fixed assets.

Essential functions:

In general, most of the time will be spent in the following responsibilities:

Billing and Client Financial Support:

  • Monitors status of accumulated time and expenses on client jobs to ensure that costs are promptly billed. Alerts Brand Management team and Senior Accounting Manager when significant cost overages are noted.
  • Monitors and analyzes client budgets and estimates to determine future billing.
  • Creates, finalizes and distributes client production billing, working with the Brand Management team and Senior Accounting Manager.
  • Creates, finalizes and reconciles client pre-billed media invoices for assigned clients, supported by the Accounting Associate and Senior Accounting Manager.
  • Routinely reconciles production pre-bills to actual OOP costs incurred, working with the Senior Accounting Manager and Brand Management team to finalize and communicate results to clients.
  • Assists Brand Management team and Senior Accounting Manager in the creation and maintenance of budget variance and other client facing reports.

Cash Reporting:

  • Prepares daily cash report and updates weekly cash flow forecast, providing information to Senior Accounting Manager.
  • Creates General Ledger journal entries for income and expenses that effect daily cash report.
  • Prepares monthly reconciliations for all bank accounts, reporting discrepancies to Senior Accounting Manager.

 Accounts Payable:

  • Enter select vendor invoices and employee expense reports supported by the Accounting Associate.
  • Gathers electronic media vendor invoices from broadcast internet sites and create digital documents.
  • Processes select purchase card statement activity obtaining proper receipts/invoices and approvals.

 Financial Reporting

  • Prepares monthly client income reports and reconcile sales journal to income statement.
  • Assist with monthly analysis of select General Ledger expense and balance sheet accounts.
  • Prepares quarterly expense forecasting for select General Ledger accounts.
  • Assists Senior Accounting Manager with annual financial audit preparation and administration.

Taxes & Reporting

  • Prepares monthly sales tax spreadsheet and assists Senior Accounting Manager with sales and use tax reporting and return preparation.
  • Obtains and maintains files of W-4 forms from vendors.
  • Assist with annual preparation of 1099 forms.

 Fixed Asset Management

  • Analyze fixed asset purchases and activity.
  • Track and record fixed asset dispositions and perform physical inventory as needed.
  • Update fixed assets schedules and communicate changes to Senior Accounting Manager.

In addition, the position involves other duties such as:

  • Performs follow-up on accounts receivable assigned by Senior Accounting Manager.
  • Performs other duties as assigned.
  • Regular and reliable attendance is required.


Qualifications

Education:

  • Bachelor’s degree in Accounting or Finance strongly preferred.

Experience:

  • 2-5 years hands on experience in accounting, finance, or a related field.
  • Experience in an advertising agency or professional services environment preferred.

Skills:

  • Excellent technology skills and ability to work with automated Accounting Software system.
  • Well organized, flexible, detail-oriented.
  • Able to work independently, meet deadlines and regularly produce a high volume of work, rapidly and accurately.
  • Good communication and people skills. Able to work well as part of a team.
  • Proficiency working with Microsoft Office software, especially Excel, Word and Outlook.
  • Knowledge of Generally Accepted Accounting Principles (GAAP) and Accounting theory.


Please send resume and cover letter to HR@cronin-co.com
 
Title

Summer Intern Program

Position Description

Are you a college student or recent grad looking for an internship?  Do you have a passion for marketing, social media, PR, or perhaps the business side of a growing marketing agency?  Do you want to gain experience with a top shop and add some amazing work to your portfolio and resume?

A summer internship at Cronin will provide you a hands-on introduction to working at an advertising agency and the opportunity to be immersed in the craft of creating marketing campaigns for clients. Depending on the type of experience you’re looking to gain, you will get the opportunity to work alongside dedicated and passionate professionals in a wide variety of disciplines, including:

Account Management / Client Services – Responsible for the management of agency work and relationships with clients.

Social Media – Responsible for reviewing competitive trends and developing social media content for clients and the agency.

Public Relations – Responsible for the development of PR campaigns and media relations strategies, editing and updating promotional material and publications (brochures, videos, social media posts etc.), and organizing PR events and media coverage. Prepare and distribute press releases

Business Development – Responsible for increasing revenues, growth in terms of business expansion, increasing profitability by building strategic partnerships and making strategic business decisions.

Creative – Responsible for the design and execution of campaigns that encourage a target audience to buy a company’s products or services. The team is also responsible for creating a consistent brand image for the company through its look, voice, and messaging.

Video Content – Responsible for telling stories through video content, editing based on project scope or client needs.

Digital – Responsible for building custom marketing and technology solutions and the development and delivery of digital projects from definition through delivery.

The intern program will provide hands-on advertising experience and opportunities to contribute to award-winning work and be a respectable addition to your resume or portfolio. Win / win.

Terms:

  • Duration of internship: June 7 – August 6, 2021, commitment of 20+ hours per week (Monday through Friday). All Internships are paid.
  • Must indicate which area you are most interested in above.
  • Must be currently enrolled in college at the time of applying. Open to rising juniors and seniors, new college graduates, and grad students.
  • Internship applications must be submitted by March 26, 2021.
  • Due to Covid precautions, this internship will be remote / virtual, so you can work from home in any location to participate.


Please send resume and cover letter to HR@cronin-co.com
 
Title

Vice President, Marketing Analytics

Role

You will be building a best-in-class Marketing Analytics practice for today’s enterprise scale organizations.  You will enhance marketing return on investment (MROI), optimize industry leading marketing programs, and enable better & faster decisions through Analytics.  MarTech is changing and you are a leading-edge change agent and proven leader with demonstrated thought leadership in analytics strategy, measurement, data collection, research, and test/learn methodologies.  You are imaginative and forward-looking, and love being challenged.  A team player who places a high value on sophisticated design and product quality. You build consensus and alignment across groups to advance short-term and long-term initiatives.    A player coach who enjoys working with bright minds to help them deliver at a high level and attain their professional goals.

Core responsibilities will include:

  • Client Strategy & Management – Present and sell in strategic client Marketing Analytics plans, with a focus on marketing return on investment and being the “intelligence inside” awesome marketing and sales campaigns producing exceptional results.
  • Analytics Practice Development – Build onto our already strong Analytics solution set, providing thought leadership in measurement, collection, and test/learn methodologies. Create the roadmap for our future investments and work with industry leading executives to deliver on marketing analytics full potential.
  • Measurement & Learning – Collaborate with cross-functional teams to define campaign objectives and KPIs to provide framework to measure success. Develop innovative, insightful analytics solutions for website activity, online advertising, email/e-CRM programs, social media, and other emerging trends that help solve key business problems.  Develop a consistent, structured and scalable digital test approach that yields actionable information to drive performance. Testing areas include audience targeting, creative / messaging, and digital media channels and tactics, website and landing page variations.
  • Tracking and Tagging – Leverage in depth knowledge around media pixels and site tagging to ensure proper tagging strategy including design, implementation, QA and troubleshooting.
  • Performance Dashboards: Own the development of digital media performance dashboards on platforms such as Data Studio, Tableau, Power BI, as well as our own custom ecosystems.
  • Quality Assurance: Oversee and ensure adherence to timelines, data integrity, and consistency. Ensure data protection, security, and privacy with oversight on internal server applications to host data. Formalize documentation of procedures, manual and automated
  • Department Management: Build team and align existing resources to support Analytics initiatives and functions. Counsel the professional development of direct reports and oversee their work product.
  • Agency-wide Best-in-Class Technology Adoption– Partners with colleagues in Technology, IT, Media, and other functions to ensure a coordinated and complementary adoption and utilization of best-in-class technology solutions.  Collaborates with VP, Technology to ensure alignment between the Technology and Analytics teams and identifies considerations for shared resources and processes.


Qualifications

  • Preferred: Advanced Degree in Economics, Statistics, Econometrics, Mathematics or related quantitative field.
  • 8+ years of marketing measurement and analytics experience.
  • Understanding of digital media channels such as programmatic display, paid search, SEO, paid social and content distribution, etc.
  • A thorough understanding of the advertising analytics ecosystem and evolving landscape and a clear point of view of how to categorize, measure, and analyze disparate data to draw meaningful conclusions and recommendations.
  • Firm understanding and experience with data management, including platform integration (segment profiles, leads data, DSPs, DMPs, MRI, CRM).
  • Experience with tag management, test/optimization platforms, web analytics tools, data visualization, analytics/BI tools.
  • Extensive experience with Ad Servers such as DoubleClick, and website analytics tools such as Google Analytics Adobe Analytics and tag managers such as Google Tag Manager and Ensighten.
  • Expertise in ad verification tools such as IAS, Moat, etc.
  • Strong working knowledge of statistical analysis and research methodologies.
  • Familiarity with statistical software and data manipulation tools such as SAS, SQL, R
  • Proven experience as a successful leader and manager


About Cronin

Cronin is a digitally driven, results focused creative marketing agency.  Our clients span health care, financial services, consumer products and services, and B2B.  Based in Central Connecticut, industry leading talent works here because of the quality and experience of our people, exceptionalism of our work, and our enduring culture…75 years strong.  We built a leading-edge  Analytics practice 6 years ago – now we are doubling down on  Analytics to enhance its role across our businesses.


Reporting Relationship

This position reports to the CEO.  Role is part of the agency leadership impact team.


Office Environment

Remote work opportunity, travel to Connecticut office and client locations required (30-40%).  This is an exempt position.


Please send resume and cover letter to HR@cronin-co.com
 
Title

Vice President, Technology

Role

The VP, Technology will lead the technology capabilities and service offering at Cronin, with an emphasis on building future-forward, enterprise-class digital marketing solutions for today’s organizations. You’ll interface with clients and our developer team – setting the technology vision, coaching performance, navigating roadblocks, delivering excellence to clients, and providing advice and guidance to clients as well as management.  Scope includes:

  • Technology Vision Defines and implements the agency’s technology roadmap to support marketing technology solutions on behalf of our clients. Identifies the latest languages, tools and frameworks required to stay ahead of client needs and position the agency as a leader in marketing technology solutions. Identifies and oversees the evaluation and adoption of new marketing technology services including but not limited to marketing automation, personalization, CRM, enterprise content management, and more.
  • New Project Envisioning and Estimating– Participates in the new business process, asks the right questions to scope client requirements, translates requirements into technical specifications, and develops cost and timing estimates.
  • Solutioning – Imagines and diagrams client facing digital solutions to achieve end goals and knows how to lead a team of software developers to program websites and custom-built applications. Anticipates roadblocks and proactively solves before and during development.  Can think and plan in terms of versions to launch as MVP when speed is of the essence.
  • Technology Operations Oversight– Manages our team of expert developers & programmers.  Builds external network of specialized technology resources to solve specific problems, ensuring cost-effective utilization.  Coaches’ performance, identifies training needs, and leads the new hire process for developers.  Provides technical oversight for all projects.
  • Process, Quality, and Time Management– Defines and establish process and standards for development and quality assurance. Collaborates with the digital project management team responsible for technical specifications, project planning, estimating, build oversight and QA processes, continually seeking to evolve and improve process. Brings Agile development experience to the team.
  • ClientHosting Solutions and Security – Oversees the agency’s hosting partners and practices as well as the security and privacy practices for work done on behalf of our clients. Manages relationships with hosting providers and provides recommendations to clients regarding hosting and ongoing support needs.
  • Auditing and Consultation – Conducts MarTech stack audits for clients, assesses gaps and issues, prepares formal reports and recommendations and provides counsel to stakeholders across client organization (marketing, digital services, IT, more).
  • Agency-wide Best-in-Class Technology Adoption– Partners with colleagues in Marketing Analytics, IT, Media, and other functions to ensure a coordinated and complementary adoption and utilization of best-in-class technology solutions.  In particular, collaborates with VP, Analytics to ensure alignment between the Technology and Analytics teams and identifies considerations for shared resources and processes.


Qualifications

  • At least 10 years of years of related experience in similar or larger agencies with a focus on digital innovation, digital transformation, enterprise capabilities and implementation.
  • Bachelor’s degree in marketing, business, or information technology.
  • Successful track record of working with clients to sell thru technology solutions and lead high-performing teams.
  • Extensive experience with best-in-class marketing technology suites such as Adobe and Salesforce, as well as emerging development technologies, languages, and platforms.
  • Proficiency with enterprise and web architecture, software methodology and frameworks.
  • Results-oriented; history of setting/maximizing KPIs (key performance indicators) and aligning process and technology workstreams to drive measurable outcomes.
  • Excellent written and verbal communication skills. A persuasive presenter.
  • Knowledge seeker, curious, and possesses a desire to always be ahead of the curve.


About Cronin

Cronin is a digitally driven, results focused creative marketing agency.  Our clients span health care, financial services, consumer products and services, and B2B.  Based in Central Connecticut, industry leading talent works here because of the quality and experience of our people, exceptionalism of our work, and our enduring culture…75 years strong.  We are the go-to firm for Digital when your customer experience matters – when your website is your brand, an extension of your brand personality, and a source of valuable sales leads.  We have a unique opportunity in a newly created role for an experienced and innovative Digital technology leader in a growing business with exceptional long-term potential.


Reporting Relationship

This position reports to the SVP, Digital.  Role is part of the agency leadership impact team.


Office Environment

We are in hybrid mode (50% on-site), with on-site work necessary at least part of the time.  We have invested in a “Covid safe” environment which includes temperature check ins, air filtration, outdoor workspaces, cleaning procedures, and other safeguards.  Remote work is possible however travel to the CT office as well as client locations will be required.  This is an exempt position.


Please send resume and cover letter to HR@cronin-co.com
 

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