Careers

Digital Media Strategist

Reports to:  Director, Media and Analytics

One or more of the following: Media & Analytics Associate, Search Analyst, Assistant Media Planner.

Role:

The Digital Media Strategist will be responsible for driving online sales and/or conversion growth for clients through a variety of digital platforms with a focus on optimizing acquisition metrics such as conversion rates, cost per acquisition, and ROI.

The primary responsibility will be to plan, manage, and report on online marketing that generates ROI from Digital Media campaigns, primarily online display (GDN, DMP’s, DSP’s, Programmatic media buys) and paid search.

The Digital Media Strategist will also oversee the development of holistic digital channel strategies and recommend plans and or initiatives that meet client objectives across the digital spectrum including sponsorship and branding opportunities.

Main Duties and Responsibilities:

Media plan development, including but not limited to:

• Develop strong and effective acquisition media plans to meet client objectives
• Participate in overall client media strategy development in order to deeply understand the role digital acquisition media plays in larger media objectives

Media campaign management, execution, optimization, and reporting, including but not limited to:

• Provide active voice in media optimization strategies, proactively communicating challenges and opportunities to the team and client.
• Responsible for development of client facing presentations that summarize and synthesize campaign performance including recommendations to improve.
• Provide analysis on media delivery, performance, trends and future implications in client reports. Work with internal teams, including the Media and Analytics team and the Brand Management team, and other partners to develop reporting to best analyze clients’ goals (KPI’s).   Strategist will participate in providing cross-media results including TV, Search and / or Social media.
• Manage RFP review of partners/site responses, compile proposal analysis, drive partner negotiations, and secure approved media
• Oversee processes for creating and implementing, tracking. Analyzes and optimizes campaigns. Responsible for budget and invoice reconciliation.
• Work with Brand Management and Creative teams at Cronin to ensure media and creative strategies work in harmony
• Determine and Set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign

Effectively manage team development and process, including but not limited to:

• Potentially supervise, train, and develop junior team members; interview and hire, mentor and train, allocate work to ensure deadlines are met, audit work and oversee quality control, ensuring all errors and caught and corrected, and conduct performance reviews
• Serve as a mentor and role model for junior Media and Analytics team members

 Demonstrate industry/client leadership and insights, including but not limited to:

• Manage day-to-day expectations and communications with client as necessary. Establish a true partnership with clients by gaining and maintaining a deep understanding of their business needs and issues faced
• Maintain a vocal, visible role in all major internal and client meetings
• Cultivate excellent relations within the media sales community to stay up to date on new opportunities
• Identify new and emerging online advertising technology and capabilities to improve program performance
• Develop, write, and assist the team in presenting media POVs

Education:

• BA/BS in relevant discipline

Experience:

• 3-5 years of digital media planning, placement, and buying experience
• Proven experience and expertise in developing and implementing multi-channel digital acquisition media plans

Skills:

• Experience in setting up and optimizing Google Adwords campaigns
• Expert in digital ad serving and tracking platforms (e.g., Google AdWords, DoubleClick for Advertisers, etc.) and Google Analytics
• Proficient in quantitative analysis / analytical thinking with proven ability to translate analysis into actionable and valuable insights
• Demonstrable experience developing and writing client facing presentations that summarize and synthesize campaign performance including recommendations for improvement.
• Understanding of media research and analytical tools and how to effectively use them
• Demonstrable experience leading and managing display advertising campaigns
• Advance computer knowledge (Excel, PowerPoint, etc.)
• Strong understanding of Online Display fundamentals and best practices
• Problem solver with the ability to develop creative solutions
• Organized, and detail-oriented with strong attention to follow-through
• Experience with A/B and multivariate experiments

**This is an exempt position.

Media and Analytics Intern

Reports to: Digital Media and Analytics Strategist

Role: 

Media and Analytics Interns are responsible for working with members of the media and analytics team to analyze and interpret data from a plethora of sources such as paid search, social media, online display platforms, website analytics tools and third-party vendors, which will help to improve the quality assurance of campaigns and create efficiency in the operations process.  Interns will not only receive hands-on media and analytics experience while working across a variety of clients, but also in-depth training and onboarding throughout the internship.

Responsibilities:

• Running client-facing and internal campaign reports
• Monitoring the delivery and performance of campaigns
• Troubleshooting technical issues internally
• Improving the quality assurance of campaigns
• Accessing and collecting data for internal use
• Coordinating the production and implementation of digital media campaigns
• Interacting with media, Technology and Innovation team and publisher sites regarding planning, tracking, scheduling and delivery of campaigns

Skills:

• Interest in and knowledge of digital media and emerging digital media technologies
• Familiarity with sorting and analyzing data in Excel, Pivot Table knowledge a plus
• Experience in formatting presentations in PowerPoint and Google Slides
• Collaborative team-player who works well with others
• Quick learner of online applications and software programs
• Strong analytical skills
• Familiarity with HTML and JavaScript a plus

 Education:

• Advertising, Communications, Business Administration, Marketing, Statistics field of study preferred. Digital media classes a plus.

 Experience:

• On the job training will be provided.

All interested applicants can send a cover letter and resume to croninadops@cronin-co.com .

** This is an exempt position.

SEO - Freelance to Perm

Reports to: SVP, Digital Strategy & Technology

Role: 

The core objectives of the role are to drive increased organic traffic and analyze performance across our client/s websites in various verticals including Health Services, Finance, Insurance and Consumer.

Responsibilities:

• Prepare website technical audits including website ranking analysis, Inbound Link and Off Site SEO analysis, Meta Tag & Text coding analysis, competitor SEO analysis and site activity analysis.
• Conduct research and identify on-page requirements to drive visibility, traffic acquisition, on-site conversions and/or content engagement
• Use keyword research, competitive analysis, and historical performance metrics to develop recommendations
• Defining and build keyword lists based on clients’ objectives and market opportunity, using a mix of proprietary tools, analytics data, and SEM data
• Develop SEO strategy plans/roadmaps
• Review website crawl reports, and analytics reports to come up with strategies to improve indexation
• Review web analytics data to provide feedback to our internal team on performance, and to analyze visitor behavior and trends to come up with next steps
• Work with our internal resources to prepare, plan, and execute link building and content marketing strategies
• Provide results assessments on a regular basis to brand management, website development and media teams to ensure clients are getting positive results
• Collaborate with content and creative copywriting team to help identify opportunities to create, distribute, and promote web content.
• Partner with IT, front-end developers, and content managers to implement on-page SEO optimizations.
• Develop necessary SEO components, including title tag, meta description, headline 1 (article title), closing statement, and overall ensuring the content piece utilizes the SEO keyword to its full strength.
• Monitor ongoing SEO performance of all current content pieces as well as new additions.
• Provide ongoing recommendations to help enhance SEO ranking. This may include recommending copy changes to current content pieces as they were not fully re-optimized for launch.

Skills:

• Proven experience and familiarity with Google Search Console, Google Analytics, Datastudio
• Familiarity with leading industry SEM tools and resources (SEMRush, AHREFs, MOZ, Screaming Frog, Google Trends, etc.)
• Comfort working with data, formatting reports in powerpoint or Google Slides.
• Proficient in quantitative analysis / analytical thinking with proven ability to translate analysis into actionable and valuable insights
• Ability to collaborate and work well with others.
• Excellent communication skills; written, verbal, and visual
• Always seeking to stay current with trends, changes, requirements related to SEO
• A desire to educate and counsel other on SEO best practices
• Understanding of SEO as it relates to accessibility guidelines/requirements
• Able to estimate effort required (time) to complete assignments/tasks
• Able to juggle multiple projects

Education:

• BA/BS in relevant discipline

Experience:

• 3-5+ years

Staff Accountant

Reports to: Senior Accounting Manager

Role:

The Staff Accountant is responsible for executing and assisting in many aspects of the day-to-day financial operations of the agency by accurately recording revenues, expenditures, assets and liabilities.  The Staff Accountant touches many aspects of the agency’s financial operations, including billing, cash management, general ledger analysis and reporting, taxes, and fixed assets.

Essential functions:

In general, most of the time will be spent in the following responsibilities:

Billing and Client Financial Support:

• Monitors status of accumulated time and expenses on client jobs to ensure that costs are promptly billed. Alerts Brand Management team and Senior Accounting Manager when significant cost overages are noted.
• Monitors and analyzes client budgets and estimates to determine future billing.
• Creates, finalizes and distributes client production billing, working with the Brand Management team and Senior Accounting Manager.
• Creates, finalizes and reconciles client pre-billed media invoices for assigned clients, supported by the Accounting Associate and Senior Accounting Manager.
• Routinely reconciles production pre-bills to actual OOP costs incurred, working with the Senior Accounting Manager and Brand Management team to finalize and communicate results to clients.
• Assists Brand Management team and Senior Accounting Manager in the creation and maintenance of budget variance and other client facing reports.

Cash Reporting:

• Prepares daily cash report and updates weekly cash flow forecast, providing information to Senior Accounting Manager.
• Creates General Ledger journal entries for income and expenses that effect daily cash report.
• Prepares monthly reconciliations for all bank accounts, reporting discrepancies to Senior Accounting Manager.

 Accounts Payable:

• Enter select vendor invoices and employee expense reports supported by the Accounting Associate.
• Gathers electronic media vendor invoices from broadcast internet sites and create digital documents.
• Processes select purchase card statement activity obtaining proper receipts/invoices and approvals.

 Financial Reporting

• Prepares monthly client income reports and reconcile sales journal to income statement.
• Assist with monthly analysis of select General Ledger expense and balance sheet accounts.
• Prepares quarterly expense forecasting for select General Ledger accounts.
• Assists Senior Accounting Manager with annual financial audit preparation and administration.

Taxes & Reporting

• Prepares monthly sales tax spreadsheet and assists Senior Accounting Manager with sales and use tax reporting and return preparation.
• Obtains and maintains files of W-4 forms from vendors.
• Assist with annual preparation of 1099 forms.

 Fixed Asset Management

• Analyze fixed asset purchases and activity.
• Track and record fixed asset dispositions and perform physical inventory as needed.
• Update fixed assets schedules and communicate changes to Senior Accounting Manager.

In addition, the position involves other duties such as:

• Performs follow-up on accounts receivable assigned by Senior Accounting Manager.
• Performs other duties as assigned.
• Regular and reliable attendance is required.

Education:

• Bachelor’s degree in Accounting or Finance strongly preferred.

Experience:

• 2-5 years hands on experience in accounting, finance, or a related field.
• Experience in an advertising agency or professional services environment preferred.

Skills:

• Excellent technology skills and ability to work with automated Accounting Software system.
• Well organized, flexible, detail-oriented.
• Able to work independently, meet deadlines and regularly produce a high volume of work, rapidly and accurately.
• Good communication and people skills. Able to work well as part of a team.
• Proficiency working with Microsoft Office software, especially Excel, Word and Outlook.
• Knowledge of Generally Accepted Accounting Principles (GAAP) and Accounting theory.