Careers

Client Development Manager

Reports to:  Principal and CFO

ROLE:

At Cronin we view new client development as a team endeavor.  Your overall role is to support our sales process, developing proprietary leads and opportunities, and to support opening new client relationships.  You’ll work with agency principals, practice leaders, department heads, and other client development executives on new business opportunities.  This is a feeder role to a more senior client development executive position for the right candidate.

ESSENTIAL FUNCTIONS:

• Support sales executives, department heads, senior leadership, and sales affiliate partners in our quest to become a top independent agency in the U.S.
• Build rapport and develop meaningful relationships with client prospects to gather information, understand client needs, pre-qualify opportunities, and write needs assessments.
• Follow up and develop proprietary leads from unique sources.
• Confer with department heads on appropriate opportunities and facilitate information requests (i.e. case studies, materials, etc.)
• Manage our inbound sales process including Constant Contact, HubSpot, LinkedIn, Web / phone contacts, Salesforce, and other tools
• Create, maintain and build a prospect database
• Establish positive communications with prospects including responses to questions, forwarding additional information, and involving others as appropriate conversations matriculate.
• Research and qualify new leads.  Schedule Zoom calls with top prospects and our leaders to further the development of prospects.
• Develop a lead funnel to manage information requests.  Proactively keep our new business contacts abreast of agency news and stories relevant to them.
• Facilitate preparation and support preparing selected RFIs and RFPs and quarterback our responses in the early stages.
• Manage our database of materials and support client information requests, including updating our prospect information files
• Understand our offering and points of difference, being able to clearly communicate our unique value proposition in writing, on Zoom calls, and via phone.
• Set and meet sales goals in terms of number of quality leads, number of outgoing calls, and number of closed contracts

EDUCATION:

Bachelor’s degree, preferred focus on Business

EXPERIENCE: 

At least 3-5 years of success in a similar role in an agency or consulting environment

SKILLS:

• Excellent communication skills including in-person, written, phone, and Zoom / web calls.
• Strong organizational skills and ability to multitask
• Superior listening and sales skills
• Ability to achieve weekly and monthly targets
• Thrives in a fast-paced environment
• Highly collaborative
• Superb business instincts and attention to detail
• Proficiency in Microsoft office and CRM software tools

** This is an exempt position.

Digital Media and Analytics Associate

Reports to:  Director, Digital Media and Analytics

ROLE:

The Digital Media and Analytics Associate at Cronin is responsible for managing the implementation, maintenance, and optimization of digital media campaigns (including online display, paid social and paid search). This position requires working closely with media planners and digital media managers to understand campaign goals, assisting in analyzing results and generating reports in order to improve the quality assurance of campaigns and create efficiencies in the operations process. Manage 3rd and 4th party ad solutions (Double Click, Google Analytics, Google Adwords, DV360, etc.) to ensure campaign delivery and performance.

RESPONSIBILITIES:

• Coordinate the implementation of online advertising campaigns for multiple clients.
• Ensure that ad campaigns are created and set up in a timely and accurate manner
• Assist in creation of ad copy, messaging, and formats.
• Proactively work to improve the quality assurance of campaigns and create efficiencies in operations processes
• Monitor the delivery and performance of campaigns
• Provide analysis on media delivery, performance, trends, and future implications in client reports. Work with internal teams, including the Media and Analytics team and the Brand Management team, and other partners to develop reporting to analyze clients’ goals (KPI’s).
• Develops and presents client facing presentations that summarize and synthesize campaign performance including recommendations to improve.
• Access and collect data for internal use. Data sources typically include: ad trafficking programs, web analytics tools and client databases.
• Works closely with Technology and Innovation department to ensure all tracking in place and working correctly (as part of overall quality assurance process).

EDUCATION:

BA/BS in relevant discipline

EXPERIENCE:

• Experience in setting up and optimizing Google Adwords campaigns
• 2+ years of digital media planning and buying experience
• Analytical and online certifications from Google a plus
• Demonstrable experience developing and writing client facing presentations that summarize and synthesize campaign performance including recommendations for improvement.
• Demonstrable experience leading and managing display advertising campaigns

SKILLS:

• Thorough understanding of Excel and Powerpoint
• Comfort working with data, formatting reports in Powerpoint, and manipulating pivot tables in excel a plus
• Proficient in quantitative analysis / analytical thinking with proven ability to translate analysis into actionable and valuable insights
• Ability to collaborate and work well with others.
• Self-learner
• Strong analytical skills

** This is an exempt position.

Senior Copywriter

You’re talented enough to work at any agency in New York or Boston (or anywhere else for that matter). Why would you choose a place smack dab between both?

Because you can.

Because you can do great work for national brands. Because you can enjoy a culture that embraces creativity, technology and innovation and doesn’t tolerate dogma or bullies. Because you can make a difference at a fiercely independent agency that’s not just omni-channel, but omni-truthful.

We’re Cronin. Mid-sized and mighty. And our goal is to create meaningful connections using creativity, media and innovation to inspire others.

You’re a builder and an innovator with a desire to bring people together through your mastery of words and storytelling, and with an ability to write in diverse copy styles across a range of assignments. You’re passionate,  ego-less, curious and always hustling. Agency life suits you and your positive energy is infectious to your teammates.

You are an entrepreneurial spirit at heart who enjoys being challenged and solving problems. Your writing speaks for itself and you’ve been revered, valued and appreciated everywhere you’ve plied your craft. You’re hands-on and strategic with a proven track record.

• Work closely with art directors, creative directors, brand managers, and producers to produce standout and strategically focused concepts and campaigns
• Interact with project teams to understand business objectives and audience demographics
• Write and produce exceptional creative strategies and concepts
• See work through completion and present work to leadership and clients
• Ability to develop strong client relationships to establish a level of trust to allow the best work to be done
• Television, video, web, social and print, experience a must.
• Experience in voiceover talent recording, direction and production
• Outstanding online portfolio that showcases your conceptual and strategic thinking
• Current on all new communication channels and technology
• Jedi juggling skills
• Needless to say, you’re a MS Office ninja
• Four-year degree
• 5-7 years of agency experience