Careers

You’re talented enough to work at any agency in New York or Boston (or anywhere else for that matter).  Why would you choose a place smack dab between both?

Because you can.

Because you can do great work for national brands.  Because you can enjoy a culture that embraces creativity, technology and innovation and doesn’t tolerate dogma or bullies.  Because you can make a difference at a fiercely independent agency that’s not just omni-channel, but omni-truthful.

Hartford Courant Top Workplace 2016

Title

Brand Director

Description

Working Relationship: Reports to: SVP, Brand Strategy and Management.

Supervisory Responsibility: May supervise one or more of the following: Associate Brand Manager (ABM), Brand Manager (BM), Senior Brand Manager (SBM), Brand Supervisor (BS).

Role

A Brand Director at Cronin is a high profile and important leadership role within the Brand Strategy and Management
department, and at the agency at large. The BD oversees and leads all client/agency teams on specific accounts,
ensuring strong client partnerships are built and nurtured, the agency provides a consistently superior product across
all work done, and agency financials and profitability are stellar. The BD is a visionary and should build a solid
understanding and grasp of the clients business and brand to lead client and agency teams including proactively
looking for, identifying and acting upon new opportunities to help the client and agency succeed. As a senior leader,
the BD plays a vital role in helping deliver on the agency vision, advancing the agency offering, identifying new
business opportunities, training and empowering other staff, and fostering a work environment that encourages
success, collaboration, positivity, curiosity and ongoing learning and improvement.

Key Responsibilities 

  • Responsible for oversight of designated clients, including personnel management, day-to-day servicing of clients, and ensuring the department and agency consistently deliver a high quality/high value “product.”
  • Use sound judgment, proven business acumen and a range of relevant approaches to various issues and opportunities.
  • Execute on the agency’s strategic vision for clients, and ensure the agency is aligned with client goals and delivers on client expectations.
  • Supervise designated brand management staff to ensure clients receive the highest level of service and strong relationships are developed and nurtured.
  •  Serve in leadership capacity with clients and internal teams.

Essential Functions:

Client Contact: The BD will have appropriate level of direct Client contact with agency Clients, especially with senior client staff members.

Planning & Brand Strategy
The BD spearheads overall brand and marketing/communications planning on designated accounts including appropriate collaboration with the SVP, Brand Strategy & Management regarding brand, annual and other overall approaches. The BD:

  •  Is a visionary – leveraging a solid understanding of the clients business and brand to identify and deliver on new ideas and thinking.
  •  Understands the Client’s business/brand strategy/key business metrics & results, and leads the agency team in ensuring it is pulled through via all work the agency does on the client’s behalf.
  • Maintains a current grasp on the competitive landscape and category trends and works with the respective teams to develop recommendations regarding about how to apply them.
  • Knows how to leverage appropriate agency resources to bring smart brand insights and planning recommendations to Clients.

Client Relationship & Brand Management
The BD ensures Clients receive the highest level of service and strong relationships are developed and nurtured.

  • Develop and cultivate strong, trusted, respected relationships with internal team members and client contacts, particularly with senior leaders on the Client side.
  • Be a clear and effective communicator – written, verbal and in presentations.
  • Help foster a positive internal team environment and overall Client/Agency relationship.
  • Oversee all Client initiatives & develop appropriate action plans.
  • Ensure all projects are completed flawlessly from start to finish, agency procedures are followed, and the account service bar is set high overall.
    •  Regular client contact, including appropriate level or in-person meetings happen.
    • Responses to Client & internal inquiries happen ASAP; same day with Client, ideally within one business day internally.
    • Established Agency process is adhered to including proper development and use of job trafficking, creative briefing, meeting agendas (internal & Client), and other Client documentation (meeting reports, regular status reports, budget summaries, talent residual summaries, etc.)
    • Inspirational creative insights and briefs are developed, and a high level of thinking and value is delivered to the creative process.
    • All meetings (internal and Client) are organized, clear and actionable, and that proper preparation has been done in advance.
    • Timely, clear and accurate updates and direction is provided to interdisciplinary teams (i.e. digital, production, media, PR, interactive, creative, finance).
    • All necessary records for assigned accounts are easily accessible for anyone within the Agency at all times; established server structure is followed.
    • All aspects of the agency’s “product” are thoroughly proofed prior to client presentation (i.e. all daily correspondence, communications plans, creative concepts, media plans, results reports, etc.) to ensure it is on strategy, accurate and on time.
    • Work with other disciplines to set program metrics, evaluate program results and develop appropriate summaries/recommendations.
  • Look for and act upon opportunities to deepen existing Client relationships.
  • Maximize opportunities to integrate appropriate Cronin disciplines to the greatest advantage of Clients.
  • Identify opportunities to develop award-winning work and champion those efforts.
  • Provide back-up day-to-day account coverage when staffing situations mandate. This includes day-to-day servicing of clients on an as needed basis.
  • Play a role in new business pitch development.
  • Manage up: Keep SVP, Brand Strategy & Management and agency principals informed as appropriate.

Financial Management
Responsible for overall fiscal management on designated accounts.

  • Lead yearly Client budget discussions; confirmation of available funding, budget allocation, ongoing financial oversight. Facilitate contract discussions.
  •  Oversee ongoing estimating, invoicing and budget reporting on designated accounts ensuring overall accuracy and timely delivery to Clients. Ensure estimates are revised as necessary, as soon as scope of work or budget changes, and appropriate discussions are  happening with clients to manage client financial expectations/implications ongoing.
  • Develop quarterly income forecasts for designated accounts and provide to SVP, Brand Strategy & Management. Also provide any major income implications ongoing as they arise.
  • Maximize income and profitability on designated accounts.
  • Complete timesheets ideally daily, at least weekly.

Personnel and Training
Supervise and train staff, leading by example and providing solid guidance and mentorship.

  •  Responsible for oversight of select department members including day-to-day servicing of Clients, and ensuring consistent delivery of high quality/high value Cronin “product.”
  • Ensure team follows established agency process and provides well thought out, clear, concise input. (i.e. job procedures, creative briefs, media briefs, etc.)
  • Review all aspects of the agency’s “product” prior to client presentation (i.e. communications recommendations, creative concepts, media plans and recommendations, results reports, etc.)
  • Provide recommendations regarding plans for professional growth for select staff members. Identify needs and make recommendations for training using both in-house and external resources.
  • Conduct annual performance reviews for select staff members. Provide timely performance feedback to select staff on an ongoing basis, and conduct periodic checkpoint meetings as needed.
  • Working with HR, handle interviewing/hiring process of staff as needs arise, and then work to successfully onboard new hires.

Leadership
As a senior member at the agency, the BD should be a positive force within the agency.

  • Serve as a member of the agency’s DLT, Director Leadership Team, which helps shape and lead the direction of the agency.
  • Lead by example; demonstrate the agency’s superior brand management standards.
  • Champion the Brand Strategy & Management group and strive to keep the bar high for the department’s and agency’s work and reputation.
  • Build and maintain strong relationships with other agency departments.
  • Continue to champion and foster agency integration. Identify opportunities to improve internal systems and relationships.
  • Champion the agency’s work.
  • Cultivate knowledge of Agency’s cross discipline offerings, including latest digital and other advancements and opportunities available.

In addition, the position involves other duties such as: 

  • Performs other duties as assigned.
  • Regular and reliable attendance is required

Key Performance Standards:

High client satisfaction.

  • Client business metrics are met/exceeded.
  • Client has strong trust in Agency, and BD as a senior lead and business partern, and places high value on overall Client/Agency partnership and the work the Agency produces.

Positive internal environment & success.

  • Smooth internal operations/process; agency process is followed, information/communications at large are complete, timely, and accurate.
  • High trust in account service team as agency lead, and confidence in BD as senior lead.
  • Staff success, personal growth, retention and positive morale.

Smart & effective communications:

  •  Steeped in creativity.
  • Business bound, delivering upon set metrics

Financial success.

  • Client meets, ideally exceeds goals.
  • Agreed upon Client scope of work meets agency profitability goals.
  • New Client work is secured – including on new types of projects team members are excited to work on.

Education

BA/BS in relevant discipline – Business/Marketing, Communications, Psychology, English, other.

 

Experience

15+ years of Brand & Marketing/Communications experience including proven success with:

  •  Developing, managing & supervising fully connected/integrated multi-channel strategies & campaigns.
  • Brand planning: brand research, brand/product positioning, message development.
  • Mar/Comm planning & execution: research, audience identification/creation (personas, journey mapping), strategic & tactical development, metric setting & measurement.
  • Working as a senior marketing leader within an internal Mar/Comm team, or for an integrated Mar/Comm or Advertising firm/agency.
  • Supervising and leading diverse teams and direct reports; ideally 5-10+ years experience.

 

Skills/Traits

Strong Leadership & Interpersonal Skills:

  • Outgoing & optimistic.
  •  Proven ability to develop strong relationships and lead, motivate and inspire others.
  • Excellent communication and interpersonal skills; verbal, written, presenting.

Passionate Visionary and Business/Problem Solver:

  • Adept visionary who can identify a challenge or opportunity, and come up with innovative thinking to activate around it.
  • Innate curiosity and desire to want to learn about new things.
  • Solid business acumen and ability to understand how Mar/Comm efforts link to and drive business results.

Solid Financial & Project Management Skills:

  • Ability to “see the forest and the trees” – adept at not just the big picture, but understanding details, and how they all connect.
  • Keen financial management acumen.
  • Thrives in a fast paced environment and great at managing multiple people and projects.
  • Advanced PC skills (Microsoft Office – PowerPoint, Excel, Word, Outlook).

**This is an exempt position.


Please send resume and cover letter to HR@cronin-co.com
 
Title

Brand Manager

Description

The Brand Manager serves as the primary client contact on day-to-day development and implementation of all work the Agency creates on behalf of its Clients. As the person on the front line, the BM plays a primary role in ensuring the Agency provides a consistently superior product.

Working Relationship:  Reports to one or more of the following: Senior Brand Manager (SBM), Brand Supervisor (BS), Senior Brand Supervisor (SBS), Brand Director (BD), SVP, Brand Strategy and Management.

Supervisory Responsibility: May supervise one or more of the following: Brand Management Intern, Associate Brand Manager (ABM), Brand Intern.

Role

Planning & Brand Management: The BM serves as the “agency expert” on the Client’s brand. No one in the agency should know more about the brand than the BM.

  • Have a solid understanding of the brand positioning and where the brand “stands” in the marketplace.
  • Have a strong command of Client’s business (products, services, offerings, metrics, etc.).
  • Maintain a current grasp on the competitive landscape and category trends and keep team informed.
  • Play a role in strategic planning efforts. Collaborate with supervisors on preparation of recommendations, strategies and actions for the Client. Review, analyze and evaluate all work relative to Client’s needs and objectives. Facilitate with admin team the development and formatting of proposals and presentations.

Relationship Management: The BM develops strong working rapport with Clients, supervisor(s) and all other internal Agency team members.

  • Develop and cultivate strong, trusted, respected relationships with client contacts and internal team members.
  • Help foster a positive internal team environment and overall Client/Agency relationship.
  • Maintain regular client contact, including ensuring appropriate level of in-person meetings.
  • Identify opportunities to deepen Client relationships and work with supervisor(s) to act on them.
  • Look for ways to connect with, sell and inspire all Client/Agency team members.

Project Management: The BM manages projects from start to finish, ensuring all projects are created at a consistently superior level.

  • Be a clear, concise communicator to minimize misunderstandings and to represent the Agency and the Agency’s thinking/perspective accurately and professionally. In all communications (Client & internal):
    • Written – Should be accurate, concise, timely.
    • Oral – Should be clear, concise and understandable.
    •  Meetings and Presentations – Should be organized, clear and actionable. Preparation for all meetings is essential. This includes spearheading any necessary coordination with other internal team members including “pre-sell”, preparation of presentation materials, reservation of meeting rooms, meeting room set-up, meal reservations, other
  • Anticipate potential Client issues and bring to supervisors attention
  • Manage daily job flow process (creative, media, talent, other) with internal team, vendors and Clients in a timely and efficient manner.
    • Respond to/process all Client inquiries ASAP, within the same business day.
    • Respond to/process all internal inquiries ASAP, ideally within one business day.
  • Ensure adherence to established Agency process including adherence to new Brand Management/Project Management roles, and proper development and use of:
    • Job orders, change orders, project alerts.
    • Creative Briefs, ibriefs, Media Briefs.
    • Meeting Agendas: Internal & Client.
    • Client Meeting Reports (develop/distribute within two business days from meeting date).
    • Regular Status Reports (update/distribute regularly; usually weekly or bi-monthly)
    • Budget Summaries (update/distribute monthly)
    • Talent Residuals Summaries (update/distribute monthly).
  • Maintain strong command of project status; be knowledgeable at all times about status of all projects on assigned accounts. Lead regular Client all-project status meetings.
  • Earn supervisor(s) trust. Work to handle daily job flow with as little oversight as possible. Manage up: Keep supervisor(s) informed as appropriate.
  • Develop inspirational creative briefs and strive to bring a high level of insight and value to the creative process.
  • Provide timely, clear and accurate direction to interdisciplinary teams.
  • Demonstrate solid organization skills. In particular, organize and maintain all necessary records for assigned accounts so that they are easily accessible for anyone within the Agency at all times:
    • Follow established server structure for maintaining all electronic documents.
    • Ensure server files are complete and current ongoing.
  • Thoroughly review (proof and access) all aspects of the agency’s “product” prior to client presentation (i.e. all daily correspondence, communications plans, creative concepts, media plans, results reports, etc.) to ensure it is on strategy, accurate and on time.

Financial Management:

  • Have a strong command of client budget including available funding, estimating and invoicing.
  • Work with Production department to provide clear and complete input for estimates, and obtain required client authorizations.
  •  Obtain client approvals and authorizations for all project estimates and media buys prior to execution.
  • Review and approve Client invoices.
  • Ensure accuracy and timely delivery of estimates, invoices and budget summaries to Client.
  • Ensure estimates are revised as necessary, as soon as scope of work or budget changes.
  • Complete timesheets ideally daily, at least weekly.
  • Develop quarterly income forecasts for supervisor(s) review/approval. Provide ongoing updates to supervisor(s) regarding anything that has a significant impact to income (positive or negative.)

Personnel and Training: Supervise and train more junior account service staff as appropriate, leading by example and providing solid guidance and mentorship.

  • Ensure successful adherence to department and agency best practices.
  • Provide staff recommendations and updates on performance to supervisor(s).

Leadership: Be an example of the agency’s superior Brand Management standards, and an overall advocate for the Agency.

  • Promote Agency’s positioning and advance the Agency goal of becoming as creatively and digitally centric as possible, and delivering work quicker/smarter/cheaper.
  • Lead by example; demonstrate the Agency’s superior Brand Management standards.
  • Champion the Brand Management team and strive to keep the bar high for the department’s work and reputation.
  • Build and maintain strong relationships with other agency departments.
  • Continue to champion and foster agency integration. Identify opportunities to improve internal systems and relationships.
  • Champion the agency’s work.
  • Cultivate knowledge of Agency’s cross discipline offerings.
  • Help foster overall positive department and Agency morale.

In addition, the position involves other duties such as:

  • Performs other duties as assigned.
  • Regular and reliable attendance is required

Key Performance Standards:

High client satisfaction. Client:

  • Has strong trust in Agency, and BM in particular, and places high value on overall Client/Agency partnership and the work the Agency produces.
  • Views agency as creatively and digitally centric.
  • Views agency as providing things smart/fast/good value.

Positive internal environment and confidence as lead team member.

  • Smooth and efficient internal operations/process; agency process is followed, information/communications at large are complete, timely, and accurate.
  • High trust in brand management team as agency lead.
  • Consistent individual and team productivity and efficiency.

Financial success.

  • Client meets, ideally exceeds goals.
  • Agreed upon Client scope of work meets agency profitability goals.
  • New Client work is secured.

Qualifications

EDUCATION: BA/BS in relevant discipline – Business/Marketing, Communications, Psychology, English, other.

EXPERIENCE: 3-5+ years of Brand/Project Management related experience including success with:

  • Managing connected/integrated multi-channel projects and campaigns, including the diverse digital spectrum.
  • Working as part of an internal Mar/Comm team, or for an integrated Mar/Comm or Advertising firm/agency.

Skills

Impeccable Project Management Skills:

  •  Adept at managing multiple projects and working with a diverse team to bring them to fruition.
  • Proven success completing projects efficiently and on goal, time, and budget.
  • Keen financial management acumen. (And ideally experience managing a budget, creating SOWS and project estimates.)
  • Thrives in a fast paced environment and great at managing multiple projects.
  • Advanced PC skills (Microsoft Office – PowerPoint, Excel, Word, Outlook).

Strong Interpersonal Skills:

  • Outgoing & optimistic.
  • Proven ability to develop strong relationships and work with a diverse team.
  • Excellent communication and interpersonal skills; verbal, written, presenting.

Passionate Business/Problem Solver:

  • Innate curiosity and desire to want to learn about new things.
  • Solid business acumen and ability to understand how Mar/Comm efforts link to and drive business results.
  • Resourceful; problem solver who thinks about and asks smart questions.

    **This is an exempt position.


Please send resume and cover letter to HR@cronin-co.com
 
Title

Digital Media Strategist

Description

The Digital Media Strategist will be responsible for driving online sales and/or conversion growth for clients through a variety of digital platforms with a focus on optimizing acquisition metrics such as conversion rates, cost per acquisition, and ROI.

The primary responsibility will be to plan, manage, and report on online marketing that generates ROI from Digital Media campaigns, primarily online display (GDN, DMP’s, DSP’s, Programmatic media buys).

The Digital Media Strategist will also oversee the development of holistic digital channel strategies and recommend plans and or initiatives that meet client objectives across the digital spectrum including sponsorship and branding opportunities.

Main Duties and Responsibilities

Media plan development

Media campaign management, execution, optimization, and reporting

Effectively manage team development and process

Demonstrate industry/client leadership and insights

Working Relationship

Reports to one or more of the following:  SVP, Director of Media & Analytics; Director, Media and Analytics;

Supervisory Responsibility

May supervise one or more of the following: Media & Analytics Associate, Search Analyst, Assistant Media Planner, and Media Planner (TBD).

Qualifications

Education

  • BA/BS in relevant discipline

Experience

  • 3-5 years of digital media planning and buying experience
  • Proven experience and expertise in developing and implementing multi-channel digital acquisition media plans

Skills

  • Experience in setting up and optimizing Google Adwords campaigns
  • Expert in digital ad serving and tracking platforms (e.g., Google AdWords, DoubleClick for Advertisers, etc.) and Google Analytics
  • Proficient in quantitative analysis / analytical thinking with proven ability to translate analysis into actionable and valuable insights
  • Demonstrable experience developing and writing client facing presentations that summarize and synthesize campaign performance including recommendations for improvement.
  • Understanding of media research and analytical tools and how to effectively use them
  • Demonstrable experience leading and managing display advertising campaigns
  • Advance computer knowledge (Outlook, Excel, PowerPoint, etc.)
  • Strong understanding of Online Display fundamentals and best practices
  • Problem solver with the ability to develop creative solutions
  • Organized, and detail-oriented with strong attention to follow-through
  • Experience with A/B and multivariate experiments

**This is an exempt position.


Please send resume and cover letter to HR@cronin-co.com
 
Title

Freelance Art directors/designers – Off Leash Studios

Off Leash Studios is an agile team of directors, editors, producers, animators, photographers and artists who work with brands, production partners and agencies big and small to craft visual content that engages the audience, moves consumers, and demands action.

Using proven talent and consistent conceptual thinking, this art director/designer must communicate the client’s or product’s message in a uniquely fresh, memorable, and persuasive way. A versatile conceptual visual thinker who can create online video and broadcast content consistent with the agreed-upon strategy and tone. Able to create storyboards and present work both internally to team members and client facing. Plays well with others. Ability to work on-site and remotely.

BACKGROUND/SKILLS

  • Strong online portfolio with video/broadcast samples required
  • Bachelor’s degree preferred
  • Minimum 7-10 years experience in an advertising or marketing agency or freelance
  • Able to think in a variety of visual styles including live action, typographic and animation
  • Possesses an inquisitive mind, asks relevant questions in the search for insights
  • Demonstrates a strong work ethic and a can-do attitude
  • Is detail oriented with a strong ability to research and problem solve
  • Learns quickly and possesses a continuous learning mentality
  • Displays strong interpersonal skills and a willingness to collaborate
  • Proficient with the Adobe Creative Suite, other content creation platforms a plus


Please send resume and cover letter to HR@cronin-co.com
 
Title

Freelance Copywriters – Off Leash Studios

Off Leash Studios is an agile team of directors, editors, producers, animators, photographers and artists who work with brands, production partners and agencies big and small to craft visual content that engages the audience, moves consumers, and demands action.

Must be able to create and collaborate to develop consumer campaign concepts for online video and broadcast TV that adhere to a specific strategy and tone. Write copy that’s emotional and inspires action in a concise, clear, creative way with an ability to think visually. A conceptual thinker that may be called upon to present the work both internally to team members and externally to clients. Able to work well with other members of the team including creative directors, art directors, producers, editors and project managers. Ability to work on-site and remotely.

BACKGROUND/SKILLS

  • Strong online portfolio with video/broadcast samples required
  • Bachelor’s degree preferred
  • Minimum 7-10 years experience in an advertising, marketing agency or freelance
  • Able to think in a variety of visual styles including live action, typographic and animation.
  • Possesses an inquisitive mind, asks relevant questions in the search for insights
  • Demonstrates a strong work ethic and a can-do attitude
  • Is detail oriented with a strong ability to research and problem solve
  • Learns quickly and possesses a continuous learning mentality
  • Displays strong interpersonal skills and a willingness to collaborate
  • Proficient with Word. Other content creation platforms a plus

 


Please send resume and cover letter to HR@cronin-co.com
 
Title

Internship Opportunities

Role
As one of the premier agencies in the Northeast, we are always seeking eager and enthusiastic candidates who are ready to get involved and learn about the exciting world of communications. We offer paid internships but can also provide academic credit if needed.

We offer internship opportunities in the following departments:

  • Brand Management
  • Business Development
  • Creative
  • Engagement and Influence
  • Finance
  • Integrated Operations
  • Media and Analytics
  • Technology and Innovation
  • Web Development


What You Get

Interning provides:

  • Opportunity to work in a fast paced, fully integrated advertising agency
  • Opportunity to develop personal portfolio including samples of work accomplished during internship
  • Opportunity to meet with and learn about additional disciplines within agency
  • Attendance at information sessions/webinars/meetings
  • Agency team-building opportunities
  • Knowledge in frequently used advertising resources/tools
  • Formal evaluation on overall performance
  • Fun and the experience of agency life


Skills

You must:

  • Commit to two-three days per week (typically around five hours each day)
  • Possess knowledge of Microsoft Word, Excel, PowerPoint and the Internet

This is an exempt position.  Apply below and be sure to let us know what department you are interested in.


 


Please send resume and cover letter to HR@cronin-co.com
 
Title

Search Strategist

Description

Manages day to day implementation, maintenance, analysis and optimization of Search Engine Marketing (SEM/PPC) campaigns.  Primarily responsible for daily management and optimization of client Paid Search accounts in Google AdWords and Bing Ad Center.  This role manages all aspects of pay-per-click (PPC) campaigns, including copywriting, placement, adgroup and keyword strategy, and budgeting / bidding strategies.  This position will also be involved in other aspects of our agency, including SEO and Analytics.

Reports to:   Sr. Director of Media & Analytics

 Essential Functions

In general, most of the time will be spent in the following responsibilities:

  • Identifying and developing the most effective and cost-efficient paid search campaigns including strategy for Paid Search campaign structure including, ad groups, keywords, bidding and budget strategy.
  • Monitoring results against specific key performance Indicators and conversion goals.
  • Researching and selecting keyword, ad copy and landing pages
  • Has a working knowledge of analytic tools and can use them to evaluate performance metrics.
  • Contributes to landing page strategy and analysis / analyzes results, distills insights on what’s working what’s not, provides recommendations for optimizations and/or tests.
  • Develops and maintain detailed analysis and reporting of all paid search advertising performance on a daily, weekly, monthly, quarterly and yearly basis (depending on client requirements).
  • Responsible for development of client facing presentations that summarize and synthesize campaign performance including recommendations to improve.
  • Effectively interacts with search engines (Google, Yahoo/Bing) to understand their services, capabilities, and operational requirements.
  • Stays current in industry best practices and changes in various Platform UI’s ( Adwords, Bing/Yahoo Adcenter, Marin).
  • Potentially supervise, train, mentor and develop junior team members, allocate work to ensure deadlines are met, audit work and oversee quality control, ensuring all errors and caught and corrected, and conduct performance reviews
  • Manage day-to-day expectations and communications with client as necessary. Establish a true partnership with clients by gaining and maintaining a deep understanding of their business needs and issues faced

 Qualificiations

Education:

Bachelor’s Degree or Technical Degree with concentration in Statistics, Information Technology, Marketing or Finance preferred

Experience: | Skills:

  • A minimum of 3 years paid search experience
  • Client facing report and presentation development
  • Knowledge of search engine optimization, search engine platforms, search analytics, and site analytics
  • Ability to work with large data sets and present reporting in a way that provides clear and actionable result
  • Proficiency in Excel a must. Comfort with conditional formatting, advanced formulas  and pivot tables
  • Advance computer knowledge (Outlook, Excel, PowerPoint, etc.)
  • Organized, and detail-oriented with strong attention to follow-through

** This is an exempt position.


Please send resume and cover letter to HR@cronin-co.com
 
Title

UX Strategist

Description

Reports to:  Director, Experience Strategy

The User Researcher/Information Architect is responsible for conducting research activities as well as mapping user-interfaces for web, desktop and mobile applications. The right candidate for this role will possess analytical as well as creative skills along with a thirst for understanding user needs, behaviors, and motivations. Candidates should enjoy leading group activities as well as interacting with clients/new business contacts. This role will work closely with Brand, Analytics, Technology and Creative teams from inception and planning through design and development.

 Essential Functions
  • Work with Director, Experience Strategy to develop interview guides, research protocols, and other planning documentation
  • Conduct user/participant/customer interviews both one-on-one and in focus groups
  • Conduct usability testing, both online and in-person
  • Assist with UX audits and assessments
  • Develop sitemaps, wireframes, usability assessments and similar deliverables, both internal and client-facing, based on established styles and guidelines
  • Assume responsibility for maintaining and populating design systems internally and for clients
  • Develop build reference guides, style guides, and other developer-facing documentation
  • Participate in / assist with new business pitches as needed
  • Have experience with or be interested in learning to lead workshops, co-creation activities, brainstorms as needed
Education
Bachelor’s degree 
Experience

5 years of relevant work experience in user research and information architecture including the following:

  • Demonstrated experience in working with clients, designers and developers to create web interfaces, from landing pages to large scale websites
  • Understanding of user experience, web design and development processes, methods and principles
  • Working knowledge of CMS platforms, wireframing & prototyping tools, Photoshop, HTML, and CSS
  • Strong visualization skills with the ability to clearly communicate, in writing and orally
  • Aware of current trends and new technologies in information architecture and design
  • Preparing and conducting user research
  • Preparing and conducting usability research
  • Creating sitemaps and wireframes
  • Documenting user requirements
  • Working in a highly collaborative environment including with design, development and analytics team members
  • Designing and conducting usability tests in both formal and informal settings
  • Preparing and presenting findings and recommendations in small and large group settings
  • Must have a strong understanding of responsive design

  Skills

  • Emphatic and able to advocate for users
  • Outgoing nature
  • Highly detail oriented
  • A positive thinking problem solver
  • Efficient time manager and able to reprioritize as necessary
  • Self-starter and leader by nature
  • Clear and concise written and verbal communication
  • Proven ability to meet deadlines
  • Able to be flexible and tolerate ambiguity while still operating effectively
  • Experience with ADA/508 Compliance a plus
  • Knowledge seeker
  • InVision and/or other wireframing/prototyping technologies
  • Familiar with Google Analytics as well as other analytics and insights tools (ie HotJar)
  • Knowledge of standard html development practices a plus

**This is an exempt position.

 


Please send resume and cover letter to HR@cronin-co.com
 

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