Careers

Digital Media & Analytics Assistant

The Digital Media and Analytics Associate at Cronin is responsible for managing the implementation, maintenance, and optimization of digital media campaigns. This position requires working closely with media planners and digital media managers to understand campaign goals, assisting in analyzing results and generating reports in order to improve the quality assurance of campaigns and create efficiencies in the operations process. Manage 3rd and 4th party ad solutions (Double Click, Google Analytics, and Marin Software) to ensure campaign delivery and performance.

This is an exempt position.

• Coordinate the production and implementation of online advertising campaigns
• Manage RFP review of partners/site responses, compile proposal analysis, drive partner negotiations, and secure approved media
• Ensure that ad campaigns are created and set up in a timely and accurate manner
• Monitor the delivery and performance of campaigns
• Proactively work to improve the quality assurance of campaigns and create efficiencies in operations processes
• Provide analysis on media delivery, performance, trends and future implications in client reports. Work with internal teams, including the Media and Analytics team and the Brand Management team, and other partners to develop reporting to best analyze clients’ goals (KPI’s).   Participate in providing cross-media results including TV, Search and / or Social media.
• Assists in development of client facing presentations that summarize and synthesize campaign performance including recommendations to improve.
• Access and collect data for internal use. Data sources typically include: ad trafficking programs, web analytics tools and client databases.
• Works closely with Technology and Innovation department to ensure all tracking in place and working correctly (as part of overall quality assurance process).

• Thorough understanding of Excel and PowerPoint
• Comfort working with data, formatting reports in PowerPoint, and manipulating pivot tables in excel a plus
• Proficient in quantitative analysis / analytical thinking with proven ability to translate analysis into actionable and valuable insights
• Ability to collaborate and work well with others.
• Self-learner
• Strong analytical skills

• BA/BS in relevant discipline

• Experience in setting up and optimizing Google Adwords campaigns
• 1-2 years of digital media planning and buying experience
• Analytical and online certifications from Google a plus
• Demonstrable experience developing and writing client facing presentations that summarize and synthesize campaign performance including recommendations for improvement.
• Demonstrable experience leading and managing display advertising campaigns

Freelance Art directors/designers – Off Leash Studios

Off Leash Studios is an agile team of directors, editors, producers, animators, photographers and artists who work with brands, production partners and agencies big and small to craft visual content that engages the audience, moves consumers, and demands action.

Using proven talent and consistent conceptual thinking, this art director/designer must communicate the client’s or product’s message in a uniquely fresh, memorable, and persuasive way. A versatile conceptual visual thinker who can create online video and broadcast content consistent with the agreed-upon strategy and tone. Able to create storyboards and present work both internally to team members and client facing. Plays well with others. Ability to work on-site and remotely.

BACKGROUND/SKILLS

• Strong online portfolio with video/broadcast samples required
• Bachelor’s degree preferred
• Minimum 7-10 years experience in an advertising or marketing agency or freelance
• Able to think in a variety of visual styles including live action, typographic and animation
• Possesses an inquisitive mind, asks relevant questions in the search for insights
• Demonstrates a strong work ethic and a can-do attitude
• Is detail oriented with a strong ability to research and problem solve
• Learns quickly and possesses a continuous learning mentality
• Displays strong interpersonal skills and a willingness to collaborate
• Proficient with the Adobe Creative Suite, other content creation platforms a plus

Freelance Copywriters – Off Leash Studios

Off Leash Studios is an agile team of directors, editors, producers, animators, photographers and artists who work with brands, production partners and agencies big and small to craft visual content that engages the audience, moves consumers, and demands action.

Must be able to create and collaborate to develop consumer campaign concepts for online video and broadcast TV that adhere to a specific strategy and tone. Write copy that’s emotional and inspires action in a concise, clear, creative way with an ability to think visually. A conceptual thinker that may be called upon to present the work both internally to team members and externally to clients. Able to work well with other members of the team including creative directors, art directors, producers, editors and project managers. Ability to work on-site and remotely.

BACKGROUND/SKILLS

• Strong online portfolio with video/broadcast samples required
• Bachelor’s degree preferred
• Minimum 7-10 years experience in an advertising, marketing agency or freelance
• Able to think in a variety of visual styles including live action, typographic and animation.
• Possesses an inquisitive mind, asks relevant questions in the search for insights
• Demonstrates a strong work ethic and a can-do attitude
• Is detail oriented with a strong ability to research and problem solve
• Learns quickly and possesses a continuous learning mentality
• Displays strong interpersonal skills and a willingness to collaborate
• Proficient with Word. Other content creation platforms a plus

Internship Opportunities

We offer internship opportunities in the following departments:

• Brand Management
• Business Development
• Creative
• Engagement and Influence
• Finance
• Integrated Operations
• Media and Analytics
• Technology and Innovation
• Web Development

Interning provides:

• Opportunity to work in a fast paced, fully integrated advertising agency
• Opportunity to develop personal portfolio including samples of work accomplished during internship
• Opportunity to meet with and learn about additional disciplines within agency
• Attendance at information sessions/webinars/meetings
• Agency team-building opportunities
• Knowledge in frequently used advertising resources/tools
• Formal evaluation on overall performance
• Fun and the experience of agency life

You must:

• Commit to two-three days per week (typically around five hours each day)
• Possess knowledge of Microsoft Word, Excel, PowerPoint and the Internet

This is an exempt position.  Apply below and be sure to let us know what department you are interested in.

UX Strategist

Reports to:  Director, Experience Strategy

The User Researcher/Information Architect is responsible for conducting research activities as well as mapping user-interfaces for web, desktop and mobile applications. The right candidate for this role will possess analytical as well as creative skills along with a thirst for understanding user needs, behaviors, and motivations. Candidates should enjoy leading group activities as well as interacting with clients/new business contacts. This role will work closely with Brand, Analytics, Technology and Creative teams from inception and planning through design and development.

• Work with Director, Experience Strategy to develop interview guides, research protocols, and other planning documentation
• Conduct user/participant/customer interviews both one-on-one and in focus groups
• Conduct usability testing, both online and in-person
• Assist with UX audits and assessments
• Develop sitemaps, wireframes, usability assessments and similar deliverables, both internal and client-facing, based on established styles and guidelines
• Assume responsibility for maintaining and populating design systems internally and for clients
• Develop build reference guides, style guides, and other developer-facing documentation
• Participate in / assist with new business pitches as needed
• Have experience with or be interested in learning to lead workshops, co-creation activities, brainstorms as needed
  

5 years of relevant work experience in user research and information architecture including the following:

• Demonstrated experience in working with clients, designers and developers to create web interfaces, from landing pages to large scale websites
• Understanding of user experience, web design and development processes, methods and principles
• Working knowledge of CMS platforms, wireframing & prototyping tools, Photoshop, HTML, and CSS
• Strong visualization skills with the ability to clearly communicate, in writing and orally
• Aware of current trends and new technologies in information architecture and design
• Preparing and conducting user research
• Preparing and conducting usability research
• Creating sitemaps and wireframes
• Documenting user requirements
• Working in a highly collaborative environment including with design, development and analytics team members
• Designing and conducting usability tests in both formal and informal settings
• Preparing and presenting findings and recommendations in small and large group settings
• Must have a strong understanding of responsive design

• Emphatic and able to advocate for users
• Outgoing nature
• Highly detail oriented
• A positive thinking problem solver
• Efficient time manager and able to reprioritize as necessary
• Self-starter and leader by nature
• Clear and concise written and verbal communication
• Proven ability to meet deadlines
• Able to be flexible and tolerate ambiguity while still operating effectively
• Experience with ADA/508 Compliance a plus
• Knowledge seeker
• InVision and/or other wireframing/prototyping technologies
• Familiar with Google Analytics as well as other analytics and insights tools (ie HotJar)
• Knowledge of standard html development practices a plus

**This is an exempt position.