Careers

Accountant

The Accountant is responsible for executing and assisting in many aspects of the day-to-day financial operations of the agency by accurately recording revenues, expenditures, assets and liabilities. The Accountant touches many aspects of the agency’s financial operations, including billing, cash management, general ledger analysis and reporting, taxes, fixed assets, forecasting, and accounting software maintenance.

In general, most of the time will be spent in the following responsibilities:

Billing and Client Financial Support

• Monitors status of accumulated time and expenses on client jobs to insure that costs are promptly billed. Alerts Brand Management team and Accounting Manager when significant cost overages are noted.
  • Monitors and analyzes client budgets and estimates to determine future billing.
  • Creates, finalizes and distributes client production billing, working with the Brand Management team and Accounting Manager.
  • Routinely reconciles production pre-bills to actual OOP costs incurred, working with the Accounting Manager and Brand Management team to finalize and communicate results to clients.
  • Assists Brand Management team and Accounting Manager in the creation and maintenance of budget variance and other client facing reports.
  • Assists Brand Management team and Accounting Manager in creating and updating quarterly client income forecasts.

Cash Reporting

• Prepares daily cash report, monitoring bank balances and fraud controls, providing information to Accounting Manager and CFO.
• Enters client and other cash receipts received as checks or ACH reporting discrepancies to Accounting Manager.
• Uploads checks files and creates manual issues to notify bank for Positive Pay Fraud Control Reporting.
• Creates General Ledger journal entries for income and expenses that effect daily cash report.
• Prepares monthly reconciliations for all bank accounts, reporting discrepancies to Accounting Manager.

 Financial Reporting

• Prepares monthly client income and profitability analysis reports.
• Analyzes activity in select General Ledger expense and balance sheet accounts on a monthly basis.
• Prepares quarterly expense forecasting for select General Ledger accounts.
• Assists with account analysis for year-end financial review.
• Assists Accounting Manager with annual financial audit preparation and administration.

Taxes & Reporting

• Prepares monthly sales tax spreadsheet and assists Accounting Manager with sales and use tax reporting and return preparation.
• Obtains and maintains files of W-4 forms from vendors.
• Prepares and submits annual property tax declaration(s).
• Prepares and submits annual 1099 forms.

Advantage, Webvantage, and AdAssist Administration

• Acts as the Finance department’s primary resource for Advantage issues.
• Works with Integrated Operations and Information Technology departments to schedule and manage periodic software upgrades.
• Creates and refines templates to prepare financial reports using the Dynamic Report Writer.
• Creates, maintains, and refines financial statement templates using the standard Report Writer.
• Maintains Advantage database files, including client, division, product, markup, commission rates, employees, departments and security settings.
• Updates and maintains billing rate hierarchy settings in Advantage.

Fixed Asset Management

• Analyze fixed asset purchases and activity.
• Track and record fixed asset dispositions and perform physical inventory as needed.
• Update fixed assets schedules and communicate changes to accounting firm.
• Record depreciation changes, adjust Ongoing Forecast to include, and communicate them to Accounting Manager.

In addition, the position involves other duties such as:

• Performs follow-up on accounts receivable assigned by accounting manager.
• Performs other duties as assigned.
• Regular and reliable attendance is required.

• Bachelor’s degree in Accounting or Finance required.
• 3-8 years hands on experience in accounting, finance or a related field.
• Experience in an advertising agency or professional services environment preferred.

• Excellent technology skills and ability to manage automated Accounting Software system.
• Well organized, flexible, detail-oriented.
• Able to work independently, meet deadlines and regularly produce a high volume of work, rapidly and accurately.
• Good communication and people skills. Able to work well as part of a team.
• Proficiency working with Microsoft Office software, especially Excel, Word and Outlook.
• Knowledge of Generally Accepted Accounting Principles (GAAP) and Accounting theory.

** This is an exempt position.

Freelance Art directors/designers – Off Leash Studios

Off Leash Studios is an agile team of directors, editors, producers, animators, photographers and artists who work with brands, production partners and agencies big and small to craft visual content that engages the audience, moves consumers, and demands action.

Using proven talent and consistent conceptual thinking, this art director/designer must communicate the client’s or product’s message in a uniquely fresh, memorable, and persuasive way. A versatile conceptual visual thinker who can create online video and broadcast content consistent with the agreed-upon strategy and tone. Able to create storyboards and present work both internally to team members and client facing. Plays well with others. Ability to work on-site and remotely.

BACKGROUND/SKILLS

• Strong online portfolio with video/broadcast samples required
• Bachelor’s degree preferred
• Minimum 7-10 years experience in an advertising or marketing agency or freelance
• Able to think in a variety of visual styles including live action, typographic and animation
• Possesses an inquisitive mind, asks relevant questions in the search for insights
• Demonstrates a strong work ethic and a can-do attitude
• Is detail oriented with a strong ability to research and problem solve
• Learns quickly and possesses a continuous learning mentality
• Displays strong interpersonal skills and a willingness to collaborate
• Proficient with the Adobe Creative Suite, other content creation platforms a plus

Freelance Content Editor/Videographer - Off Leash Studios

In this role, the highly motivated and creative editor/videographer will help our award-winning creative team bring our stories to life, from behind the camera through post production. The successful Videographer will be collaborative, self-motivated, be able to operate independently and have a strong desire to learn about emerging technologies.

The Videographer will work closely with our in-house producer, creative team and marketers.

• Responsible for taking concepts from start to finish including pre-production, production (shooting, sound, lighting) and post production (editing, audio and finishing)
• Operate multiple cameras: Canon 5d Mark III and IV, Blackmagic URSA Mini Pro 4.6k
• Ability to multitask and work on a variety of different projects
• Responsible for shooting videos on location or in studio
• Understanding of the equipment and crew personnel needed for each project
• Communicate successfully with account and creative departments
• Develop schedules for shoots and editorial jobs with Director supervision
• Develop a technology inventory budget for shoot, edit and animation projects
• Responsible for introducing and demonstrating new media technologies to creatives, account service and clients
• Review all job orders, client input, feedback and revisions to meet client/agency expectations
• Maintain client relationships. Comfortable presenting video playback, rough cuts and final edits to agency and clients.
• Should meet with Director of Integrated Production on all incoming jobs, shoots, edits and final delivery to client to ensure expectations
• Deliver jobs on time and on budget
• Able to navigate from edit to live action photography, animation depending on the job needs
• Develop budgets as needed with Director of Integrated production
• Maintain a professional approach to all duties and be inspirational and positive throughout the process

• Great story teller
• Software expertise: proficiency in one or all of the main editing platforms (Adobe Premiere) is required. We are a Mac-based studio
• Camera expertise: candidate must possess versatile camera and audio equipment operating skills including: Canon 5d Mark III and IV, Blackmagic URSA Mini Pro 4.6k
• Basic understanding of Adobe Photoshop and Illustrator
• Basic understanding of sound editing
• Basic understanding of color correction
• Adobe Premiere Pro is a must as well as proficient in using After Effects. Knowledge with the rest of the Adobe Suite is a plus.
• Bachelor’s degree with 4+ years advertising or related experience
• Prior agency experience

Online portfolio/samples required as part of your application submission.

Freelance Content Writer

Cronin, one of the leading marketing agencies in Connecticut, is looking for qualified freelance content writers. We’re a company with a rich history of memorable work and out-of-the-box thinking known for making strategic and creative stuff for a wide variety of clients.

Using proven talent and consistent conceptual thinking, the copywriter must communicate the client’s or product’s message in a uniquely fresh, memorable, and persuasive way. This writer will work on a variety of clients primarily in the financial, insurance and healthcare markets. You will work closely with our creative directors, project managers, strategists and other design team members.

Key responsibilities:

• BA degree
• 6+ year agency experience with some exposure to insurance, healthcare or financial industry clients
• Your writing speaks for itself and you’ve been revered, valued and appreciated everywhere you’ve plied your craft. You’re hands-on and strategic with a proven track record.
• Must have an online portfolio that displays your innovative work
• Current on all new communication channels and technology
• Writing a wide variety of topics for multiple platforms (website, social, video, banners, etc.)
• Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) and Google Docs
• An understanding of UX and familiarity with writing to wireframes
• Strong editing abilities to take a client’s existing content from good to great
• The ability to wear multiple brand hats and switch between brand voices
• An understanding of SEO and the ability to weave keywords into copy without sacrificing readability
• Experience developing engaging, creative direct response copy that drives someone to click, quote, or buy something

Freelance Copywriters – Off Leash Studios

Off Leash Studios is an agile team of directors, editors, producers, animators, photographers and artists who work with brands, production partners and agencies big and small to craft visual content that engages the audience, moves consumers, and demands action.

Must be able to create and collaborate to develop consumer campaign concepts for online video and broadcast TV that adhere to a specific strategy and tone. Write copy that’s emotional and inspires action in a concise, clear, creative way with an ability to think visually. A conceptual thinker that may be called upon to present the work both internally to team members and externally to clients. Able to work well with other members of the team including creative directors, art directors, producers, editors and project managers. Ability to work on-site and remotely.

BACKGROUND/SKILLS

• Strong online portfolio with video/broadcast samples required
• Bachelor’s degree preferred
• Minimum 7-10 years experience in an advertising, marketing agency or freelance
• Able to think in a variety of visual styles including live action, typographic and animation.
• Possesses an inquisitive mind, asks relevant questions in the search for insights
• Demonstrates a strong work ethic and a can-do attitude
• Is detail oriented with a strong ability to research and problem solve
• Learns quickly and possesses a continuous learning mentality
• Displays strong interpersonal skills and a willingness to collaborate
• Proficient with Word. Other content creation platforms a plus

Freelance UX/UI Designer

Cronin, one of the leading marketing agencies in Connecticut, is looking for qualified freelance UX/UI Designers. We’re a company with a rich history of memorable work and out-of-the-box thinking known for making strategic and creative stuff for a wide variety of clients.

As a UX/UI designer, you will work alongside industry-leading copywriters and brand strategists, UX and product designers, project managers, and developers to create visually rich, complex digital experiences and compelling products.

Key responsibilities:

• You are a creative thinker and visual storyteller
• You work with thoughtful strategy and avoid elementary design solutions
• Think beyond aesthetics and apply methodical problem solving to design
• Are strong communicators and have the ability to articulate design decisions to a variety of audiences
• Are mindful and skilled presenter
• Create original imagery as necessary to better enhance content narratives
• Enjoy variety in their work, which may include early brand explorations, fine-tuning UI elements, and anything in between
• Understand motion design
• Know how to make connections to create, extend, and enhance brand stories
• Are considerate of accessibility, usability, and future-friendly web standards
• You can and are able to work on projects such as: AR/VR/XR, IOT, software, hardware, product design, design systems, or a marketing campaign, microsite, or large-scale website.
• You understand that digital design needs to be fluid, flexible, and adaptive
• Are familiar with Adobe’s Creative Suite and other design applications while open to learning new tools and techniques (such as Sketch and InVision)
• You can manage your own time across different project to meet deadlines
• Collaborate with UX research and strategy teams to inform your designs
• Create/provide design specifications and manage final design hand-off to front-end development teams
• Respond to and incorporate feedback
• You must also have an online portfolio you can share with us
• Have a degree, certification, or equivalent work experience showing aptitude with design
• Experience developing engaging, creative direct response copy that drives someone to click, quote, or buy something

Internship Opportunities

We offer internship opportunities in the following departments:

• Brand Management
• Business Development
• Creative
• Engagement and Influence
• Finance
• Integrated Operations
• Media and Analytics
• Technology and Innovation
• Web Development

Interning provides:

• Opportunity to work in a fast paced, fully integrated advertising agency
• Opportunity to develop personal portfolio including samples of work accomplished during internship
• Opportunity to meet with and learn about additional disciplines within agency
• Attendance at information sessions/webinars/meetings
• Agency team-building opportunities
• Knowledge in frequently used advertising resources/tools
• Formal evaluation on overall performance
• Fun and the experience of agency life

You must:

• Commit to two-three days per week (typically around five hours each day)
• Possess knowledge of Microsoft Word, Excel, PowerPoint and the Internet

This is an exempt position.  Apply below and be sure to let us know what department you are interested in.

Senior Search Strategist

Reports to: Sr. Director of Media & Analytics

ROLE:
Manages day to day implementation, maintenance, analysis and optimization of Search Engine Marketing (SEM/PPC) campaigns. Primarily responsible for daily management and optimization of client Paid Search accounts in Google AdWords and Bing Ad Center for the Amica Mutual Insurance account. This role manages all aspects of pay-per-click (PPC) campaigns, including copywriting, placement, adgroup and keyword strategy, and budgeting / bidding strategies. This position will also be involved in aspects of reporting for overall media campaign performance.

ESSENTIAL FUNCTIONS:

In general, most of the time will be spent in the following responsibilities:

• Identifying and developing the most effective and cost-efficient paid search campaigns including strategy for Paid Search campaign structure including, ad groups, keywords, bidding and budget strategy.
• Providing analysis on media delivery, performance, trends and future implications in client reports. Working with internal teams, including the Media and Analytics team and the Brand Management team, and other partners to develop reporting products to best serve clients’ goals
• Monitoring results against specific key performance Indicators and conversion goals.
• Researching and selecting keyword, ad copy and landing pages
• Contributing to landing page strategy and analysis / analyzes results, distills insights on what’s working what’s not, provides recommendations for optimizations and/or tests.
• Development of client facing presentations that summarize and synthesize campaign performance including recommendations to improve. Maintaining detailed analysis and reporting of all paid search advertising performance on a daily, weekly, monthly, quarterly and yearly basis (depending on client requirements).
• Effectively interacting with search engines teams at Google and Yahoo/Bing to understand their services, capabilities, and operational requirements.
• Stays current in industry best practices and changes in various Platform UI’s ( Adwords, Bing/Yahoo Adcenter, other).
• Potentially supervise, train, mentor and develop junior team members, allocate work to ensure deadlines are met, audit work and oversee quality control, ensuring all errors and caught and corrected, and conduct performance reviews
• Manage day-to-day expectations and communications with client and internal teams as necessary. Establish a true partnership with clients by gaining and maintaining a deep understanding of their business needs and issues faced.

EDUCATION:
Bachelor’s Degree or Technical Degree with concentration in Statistics, Information Technology, Marketing or Finance preferred

EXPERIENCE: 

• A minimum of 5 years paid search experience
• Intimate knowledge of search engine optimization, search engine platforms, search analytics, and site analytics
• Has a working knowledge of analytic tools and can use them to evaluate performance metrics.
• Ability to present results and findings in articulate fashion (both in writing and in person).
• Ability to work with large data sets and present reporting in a way that provides clear and actionable results.
• Proficiency in Excel and Powerpoint a must. Comfort with conditional formatting, advanced formulas and pivot tables.
• Organized, and detail-oriented with strong attention to follow-through

** This is an exempt position.

Supervisor, National TV Planning and Buying

Reports to: Sr. Director of Media & Analytics

Select Media and Analytics personnel including (e.g., TV Buying Strategist and TV Buying Associate)

Leads all national television media planning and buying activities; involved in setting strategic direction; developing plan; selecting networks/stations to achieve objectives within a predetermined budget; negotiates plans and buys; supervisors junior staff members; maintains professional and client contact.

ESSENTIAL FUNCTIONS:
In general, most of the time will be spent in the following responsibilities:

• Confers with media director, clients, and/or Cronin Brand team to establish objectives and strategies for
  television advertising campaigns.
• Evaluates networks and station mix to determine which would most effectively reach the target audience.
• Evaluate all plans/buys by analyzing cost efficiency, reach and frequency, impressions delivery and other strategic goals (e.g., sponsorships and value added).
•  Summarizes quarterly television buys in client facing document.
• Assists Sr. Director and SVP in gathering information and preparing annual communication / media plans.
• Builds strong, positive relationships with media sales representative and responsible for being expert in programming and demographic viewer profile across all networks.
• Keeps current on media trends especially in the addressable TV and OTT realms. Attends annual upfront presentations to stay abreast of marketplace opportunities.
• Supervises stewardship of all television buys (including Addressable and OTT), tracking spend against goals (budgetary, GRP’s, CPP, CPM etc.)
• Analyzes media plan results against stated objectives and collaborates on reports that summarize results, insights and recommended optimizations.
• Mentors junior members of the department and oversees projects as needed.

• Bachelor’s Degree preferred

• 6+ years of Television media buying and planning experience (Direct response experience a plus)
• Experience in National Cable preferred
• Spot TV buying experience a plus
• Proficiency with media/tv buying tools (i.e. Nielsen NTI along with Strata)
• Proficiency with media/TV planning tools (i.e. ISpotTV, Nielsen Media Impact, AdIntel), SQAD and MRI/Simmons)

• Strong mathematic ability with proficiency in excel and power point required.
• Strong negotiation skills
• Attention to detail required
• Ability to handle multiple tasks required
• Verbal and written communication skills

** This is an exempt position.

UX/UI Designer

Cronin, one of the leading marketing agencies in Connecticut, is looking for qualified freelance UX/UI Designers. We’re a company with a rich history of memorable work and out-of-the-box thinking known for making strategic and creative stuff for a wide variety of clients.

As a UX/UI designer, you will work alongside industry-leading copywriters and brand strategists, UX and product designers, project managers, and developers to create visually rich, complex digital experiences and compelling products.

Key responsibilities:

• You are a creative thinker and visual storyteller
• You work with thoughtful strategy and avoid elementary design solutions
• Think beyond aesthetics and apply methodical problem solving to design
• Are strong communicators and have the ability to articulate design decisions to a variety of audiences
• Are mindful and skilled presenter
• Create original imagery as necessary to better enhance content narratives
• Enjoy variety in their work, which may include early brand explorations, fine-tuning UI elements, and anything in between
• Understand motion design
• Know how to make connections to create, extend, and enhance brand stories
• Are considerate of accessibility, usability, and future-friendly web standards
• You can and are able to work on projects such as: AR/VR/XR, IOT, software, hardware, product design, design systems, or a marketing campaign, microsite, or large-scale website.
• You understand that digital design needs to be fluid, flexible, and adaptive
• Are familiar with Adobe’s Creative Suite and other design applications while open to learning new tools and techniques (such as Sketch and InVision)
• You can manage your own time across different project to meet deadlines
• Collaborate with UX research and strategy teams to inform your designs
• Create/provide design specifications and manage final design hand-off to front-end development teams
• Respond to and incorporate feedback
• You must also have an online portfolio you can share with us
• Have a degree, certification, or equivalent work experience showing aptitude with design
• Experience developing engaging, creative direct response copy that drives someone to click, quote, or buy something