Careers

You’re talented enough to work at any agency in New York or Boston (or anywhere else for that matter).  Why would you choose a place smack dab between both?

Because you can.

Because you can do great work for national brands.  Because you can enjoy a culture that embraces creativity, technology and innovation and doesn’t tolerate dogma or bullies.  Because you can make a difference at a fiercely independent agency that’s not just omni-channel, but omni-truthful.

Hartford Courant Top Workplace 2016

Title

Client Development Manager

Working Relationship

Reports to:  Principal and CFO


Position Description

ROLE:

At Cronin we view new client development as a team endeavor.  Your overall role is to support our sales process, developing proprietary leads and opportunities, and to support opening new client relationships.  You’ll work with agency principals, practice leaders, department heads, and other client development executives on new business opportunities.  This is a feeder role to a more senior client development executive position for the right candidate.

ESSENTIAL FUNCTIONS:

  • Support sales executives, department heads, senior leadership, and sales affiliate partners in our quest to become a top independent agency in the U.S.
  • Build rapport and develop meaningful relationships with client prospects to gather information, understand client needs, pre-qualify opportunities, and write needs assessments.
  • Follow up and develop proprietary leads from unique sources.
  • Confer with department heads on appropriate opportunities and facilitate information requests (i.e. case studies, materials, etc.)
  • Manage our inbound sales process including Constant Contact, HubSpot, LinkedIn, Web / phone contacts, Salesforce, and other tools
  • Create, maintain and build a prospect database
  • Establish positive communications with prospects including responses to questions, forwarding additional information, and involving others as appropriate conversations matriculate.
  • Research and qualify new leads.  Schedule Zoom calls with top prospects and our leaders to further the development of prospects.
  • Develop a lead funnel to manage information requests.  Proactively keep our new business contacts abreast of agency news and stories relevant to them.
  • Facilitate preparation and support preparing selected RFIs and RFPs and quarterback our responses in the early stages.
  • Manage our database of materials and support client information requests, including updating our prospect information files
  • Understand our offering and points of difference, being able to clearly communicate our unique value proposition in writing, on Zoom calls, and via phone.
  • Set and meet sales goals in terms of number of quality leads, number of outgoing calls, and number of closed contracts


Qualifications

EDUCATION:

Bachelor’s degree, preferred focus on Business

EXPERIENCE: 

At least 3-5 years of success in a similar role in an agency or consulting environment

SKILLS:

  • Excellent communication skills including in-person, written, phone, and Zoom / web calls.
  • Strong organizational skills and ability to multitask
  • Superior listening and sales skills
  • Ability to achieve weekly and monthly targets
  • Thrives in a fast-paced environment
  • Highly collaborative
  • Superb business instincts and attention to detail
  • Proficiency in Microsoft office and CRM software tools

** This is an exempt position.



Please send resume and cover letter to HR@cronin-co.com
 
Title

Manager, Quantitative Insights

Cronin is a top independent marketing, communication, and business acceleration firm in New England, in business 73 years.  We are distinguished based on the strength of our client relationships and depth of our capabilities.

Working Relationship

Role is on our Insights Team, which is aligned with Katie Lucas, Senior Director of Experience Strategy, and matrixed with Frank Rinaldi / Betsey Gainey, who head Brand Management teams. Part of a project team supervised by Mark Demuro, Principal/CFO. Will also take direction from Kim Manning, CEO who guides selected account relationships.

Supervisory responsibility: None


Position Description

ROLE:

Cronin is looking for a dynamic, innovative researcher with a robust quantitative background to progress our research capabilities forward.

We are looking for someone who is able to look at the data from our research and find key insights, work with the team to establish report structure and select the findings we surface to our clients, and who is able to craft detailed, polished reports in collaboration with our practice lead and our qualitative team members. This person must be able to work with analysts to determine the best solution to the data analysis, clearly and succinctly explain the thinking behind the analysis, and connect the dots from the data to our clients’ business in a way that both showcases the foundational data insights as well as provides new strategic directions to our internal and client teams.

Additionally, there is a research operations component to this role. This person would need to be able to manage both small- and large-scale research efforts (e.g., short online surveys as well as larger online or phone surveys of nationally representative sample sizes), including having and maintaining relationships with service providers, assisting the project management team in establishing timelines, and reviewing bids.

Candidates will be expected to present work samples that demonstrate proficiency and skill in report writing, communications and storytelling, as well as quantitative analysis. Please be prepared to walk us through several projects, your role in those projects, and what the results were.

ESSENTIAL FUNCTIONS:

  • Help define the quantitative research efforts to support projects and initiatives including: segmentations, brand trackers, copy testing, value proposition optimization, and innovation development
  • Work with internal teams to creatively develop short- and long-term research plans on behalf of our clients and potential clients
  • Create quantitative surveys and questionnaires for large and small-scale efforts
  • Analyze data using research best practices and provide standard and ad hoc reports as needed
  • Proficient with a variety of tools for programming and DP including self-service quick survey methods, Qualtrics, and ConfirmIt tables
  • Define processes and SOPs for quant research and presentation of insights/findings
  • Create dynamic, engaging reports that will be client-facing
  • Present data insights and findings to the client
  • Incorporate market trends and competitive assessments into data analysis
  • Support account team on financial management, timelines, and resourcing for projects
  • Work with the qualitative team to review and inform discussion guides for interviews
  • Help interview as needed to support qual team


Qualifications

EXPERIENCE:

  • 4 – 6 years managing quantitative research projects and output, preferably in a research firm or research department environment
  • Experience developing questionnaires

SKILLS:

  • Relationships with survey and analytics vendors/service providers a plus
  • Has created, written, and presented data insights and findings reports
  • Highly collaborative and team-oriented
  • Possesses authority and confidence when presenting
  • Ability to explain complex data concepts accessibly to a non-data-oriented audience
  • High degree of attention to detail at every stage of a project
  • Curious and creative thinker
  • Excellent communication and interpersonal skills
  • Good writer and spoken communicator
  • Resourceful; problem solver who thinks about and asks smart questions
  • Ability to think strategically within area of expertise
  • Desire to be part of team that is innovative and results focused
  • Knowledge of best practices and processes and experience defining SOPs

EDUCATION:

  • Bachelor’s degree or equivalent experience


Location

This is a full-time position in Glastonbury, CT. Two full days in office are required, but up to three work-from-home days per week can be supported, with the expectation that the team member will be in regular communication and available for video conferences as necessary.



Please send resume and cover letter to HR@cronin-co.com
 
Title

Senior Copywriter

US

You’re talented enough to work at any agency in New York or Boston (or anywhere else for that matter). Why would you choose a place smack dab between both?

Because you can.

Because you can do great work for national brands. Because you can enjoy a culture that embraces creativity, technology and innovation and doesn’t tolerate dogma or bullies. Because you can make a difference at a fiercely independent agency that’s not just omni-channel, but omni-truthful.

We’re Cronin. Mid-sized and mighty. And our goal is to create meaningful connections using creativity, media and innovation to inspire others.

YOU

You’re a builder and an innovator with a desire to bring people together through your mastery of words and storytelling, and with an ability to write in diverse copy styles across a range of assignments. You’re passionate,  ego-less, curious and always hustling. Agency life suits you and your positive energy is infectious to your teammates.

You are an entrepreneurial spirit at heart who enjoys being challenged and solving problems. Your writing speaks for itself and you’ve been revered, valued and appreciated everywhere you’ve plied your craft. You’re hands-on and strategic with a proven track record.

ROLE

  • Work closely with art directors, creative directors, brand managers, and producers to produce standout and strategically focused concepts and campaigns
  • Interact with project teams to understand business objectives and audience demographics
  • Write and produce exceptional creative strategies and concepts
  • See work through completion and present work to leadership and clients
  • Ability to develop strong client relationships to establish a level of trust to allow the best work to be done
  • Television, video, web, social and print, experience a must.
  • Experience in voiceover talent recording, direction and production
  • Outstanding online portfolio that showcases your conceptual and strategic thinking
  • Current on all new communication channels and technology
  • Jedi juggling skills
  • Needless to say, you’re a MS Office ninja
  • Four-year degree
  • 5-7 years of agency experience


Please send resume and cover letter to HR@cronin-co.com
 

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