Careers

Data Analytics Supervisor

Reports to: Sr. Director Media & Analytics

Role:

We are looking for a Data Analytics Supervisor who will be responsible for advanced implementations of Google Analytics, Adobe Analytics, reporting, dashboards, and education to improve clients’ marketing initiatives.

Do you enjoy being challenged; thinking of the box and seeing the fruits of your labor deliver positive results? Do you enjoy collaborating with a team, solving problems and generating solutions with your knowledge of coding and programing to analyze data?   You will be an integral member of our media and analytics team, working very closely with media and analytics planners, and buyers on different layers of the infrastructure and design that goes in to reporting. Thus, a commitment to collaborative problem solving, sophisticated design, and product quality is essential.

Responsibilities Include:

• Enable the collection of high quality, actionable data. You will utilize modern best in class methods of instrumenting, configuring, coding web analytic tools such as Adobe Analytics and Google Analytics.
• Identify client objectives, developing KPI framework and mapping suitable analytics solutions to ensure that all required performance data can be reliably tracked and reported
• Draft technical requirements for web and app analytics systems and documenting analytics configurations for Google Analytics and Adobe Analytics
• Develop, customize qa and troubleshoot data collection code in complex environments with consistent use of tag management Systems, JavaScript, HTML and CSS.
• Identify data collection issues and gaps
• Work alongside the media planning team to assess performance of advertising campaigns
• Work closely with in house Data Architect ensuring fast, consistent access to quality data across all ecosystems. Identify opportunities for custom, automated, reporting and dashboards (e.g., Data Studio) outside of standard analytics platform reports.
• Provide instruction on campaign tagging and additional on-site tracking
• Communicate analytics requirements and best practices to developers and functional product managers
• Contribute to a team environment, assisting with documentation, on-going education, and other impactful opportunities to contribute to the overall success of our clients.
• Be an advocate for education, always growing in your knowledge of the wonderful world of digital analytics

• You have a bachelor’s degree in analytics, statistics, marketing, or another related field.
• 5+ years implementing Google Analytics and Adobe Analytics measurement strategies
• Knowledge of/experience with A/B testing platforms (Adobe Target, Optimizely, Google Optimize)
• Experience with data visualization software (e.g., Google Data Studio, Tableau, etc.)
• Advanced proficiency in Excel and familiarity with PowerPoint for presentation purposes
• Tech Savvy: you pick up new technology quickly
• You are a great communicator, with the ability to talk with clients and other partners
• Real passion for helping clients solve complex business and marketing questions
• You can work as a part of the team, and independently and prioritize multiple projects
• You are a self-starter that seeks knowledge and expertise in digital analytics

**This is an exempt position

Media and Analytics Intern

Reports to: Digital Media and Analytics Strategist

Role: 

Media and Analytics Interns are responsible for working with members of the media and analytics team to analyze and interpret data from a plethora of sources such as paid search, social media, online display platforms, website analytics tools and third-party vendors, which will help to improve the quality assurance of campaigns and create efficiency in the operations process.  Interns will not only receive hands-on media and analytics experience while working across a variety of clients, but also in-depth training and onboarding throughout the internship.

Responsibilities:

• Running client-facing and internal campaign reports
• Monitoring the delivery and performance of campaigns
• Troubleshooting technical issues internally
• Improving the quality assurance of campaigns
• Accessing and collecting data for internal use
• Coordinating the production and implementation of digital media campaigns
• Interacting with media, Technology and Innovation team and publisher sites regarding planning, tracking, scheduling and delivery of campaigns

Skills:

• Interest in and knowledge of digital media and emerging digital media technologies
• Familiarity with sorting and analyzing data in Excel, Pivot Table knowledge a plus
• Experience in formatting presentations in PowerPoint and Google Slides
• Collaborative team-player who works well with others
• Quick learner of online applications and software programs
• Strong analytical skills
• Familiarity with HTML and JavaScript a plus

 Education:

• Advertising, Communications, Business Administration, Marketing, Statistics field of study preferred. Digital media classes a plus.

 Experience:

• On the job training will be provided.

All interested applicants can send a cover letter and resume to croninadops@cronin-co.com .

** This is an exempt position.

Search Engine Management/SEO Freelancer

Reports to: SVP, Digital Strategy & Technology

Role: 

The core objectives of the role are to drive increased organic traffic and analyze performance across our client/s websites in various verticals including Health Services, Finance, Insurance and Consumer.

Responsibilities:

• Prepare website technical audits including website ranking analysis, Inbound Link and Off Site SEO analysis, Meta Tag & Text coding analysis, competitor SEO analysis and site activity analysis.
• Conduct research and identify on-page requirements to drive visibility, traffic acquisition, on-site conversions and/or content engagement
• Use keyword research, competitive analysis, and historical performance metrics to develop recommendations
• Defining and build keyword lists based on clients’ objectives and market opportunity, using a mix of proprietary tools, analytics data, and SEM data
• Develop SEO strategy plans/roadmaps
• Review website crawl reports, and analytics reports to come up with strategies to improve indexation
• Review web analytics data to provide feedback to our internal team on performance, and to analyze visitor behavior and trends to come up with next steps
• Work with our internal resources to prepare, plan, and execute link building and content marketing strategies
• Provide results assessments on a regular basis to brand management, website development and media teams to ensure clients are getting positive results
• Collaborate with content and creative copywriting team to help identify opportunities to create, distribute, and promote web content.
• Partner with IT, front-end developers, and content managers to implement on-page SEO optimizations.
• Develop necessary SEO components, including title tag, meta description, headline 1 (article title), closing statement, and overall ensuring the content piece utilizes the SEO keyword to its full strength.
• Monitor ongoing SEO performance of all current content pieces as well as new additions.
• Provide ongoing recommendations to help enhance SEO ranking. This may include recommending copy changes to current content pieces as they were not fully re-optimized for launch.

Skills:

• Proven experience and familiarity with Google Search Console, Google Analytics, Datastudio
• Familiarity with leading industry SEM tools and resources (SEMRush, AHREFs, MOZ, Screaming Frog, Google Trends, etc.)
• Comfort working with data, formatting reports in powerpoint or Google Slides.
• Proficient in quantitative analysis / analytical thinking with proven ability to translate analysis into actionable and valuable insights
• Ability to collaborate and work well with others.
• Excellent communication skills; written, verbal, and visual
• Always seeking to stay current with trends, changes, requirements related to SEO
• A desire to educate and counsel other on SEO best practices
• Understanding of SEO as it relates to accessibility guidelines/requirements
• Able to estimate effort required (time) to complete assignments/tasks
• Able to juggle multiple projects

Education:

• BA/BS in relevant discipline

Experience:

• 3-5+ years

Senior Content Marketing and PR Professional

Reports to: VP, Engagement & Influence

Role:

We are seeking an experienced public relations and content marketing professional for a Brand Director position on our Engagement & Influence team. The primary role of this Director will be to serve as the managing editor of a content program for a national consumer brand. Candidates must be highly-motivated, customer-obsessed, possess excellent interpersonal and communicative skills, have excellent writing skills, possesses a solid knowledge of public relations and social media, and demonstrate sound leadership and decision-making ability all of which will help contribute to delivering a world-class content hub. Responsibilities include:

• Maintaining a solid understanding of the client’s business and brand, as well as target audience and business goals
• Work with content strategist to ensure content delivers against strategy and goals
• Supervise/manage a team of writers, designers and freelancers
• Review/proofread/edit all content and assets to ensure quality and SEO optimization, that all brand standards have been met and that content pieces deliver on intended goals
• Verify content and information
• Monitor, modify, update and/or remove existing content
• Collaborate with team to come up with fresh, creative content ideas with audience profiles in mind
• Review data and analytics and collaborate with team on improving engagement & time on site
• Implement best practices
• Manage busy workload according to deadlines
• Identify opportunities and build relationships with third-party partners to cross-promote content hub (e.g., influencers, sponsorships)
• Identify public relations and social media opportunities tied to content site and work with client corporate communications as appropriate to execute campaigns.

In addition, the Brand Director may also be tasked to work with the VP, Engagement & Influence to grow the agency’s public relations and social media portfolio through both new business pitches and/or additional client campaigns. The Brand Director will have a leadership role in establishing strong client relationships, advancing the agency’s offering, ensuring the agency provides a consistently superior product, and financial management of designated accounts. Responsibilities include:

• Oversight on designated accounts including supervising team and financial management
• Nurture client relationships
• Maintain solid understanding of client’s business, goals, competitive landscape
• Planning and strategy
• Ensure all agency work is meeting or exceeding goals/expectations
• Train and empower other staff
• Consistent and effective communications internally and with clients
• Identify opportunities for growth and sell-through these opportunities
• Foster a work environment that encourages success, collaboration, positivity, curiosity and ongoing learning and improvement
• Build and maintain strong relationships across the agency
• Participate in new business pitches to include participation in ideation sessions, developing proposals and participating in presentations
• Be a positive force within the agency

In addition, the position involves other duties such as:

• Performs other duties as assigned.
• Regular and reliable attendance is required.

KEY PERFORMANCE STANDARDS:

Relationships

Develops relationships by making an effort to listen and understand the client and/or peers.  Anticipate and provide solutions to needs and give high priority to client and/or peer satisfaction.  Offers unique solutions to clients and/or peers and actively takes part in redefining service process to meet their ever-changing needs.  Creates new and innovative solutions.

Teamwork

Develops relationships with co-workers and to contribute to group solutions.  Contributes to making our Agency a better place to work for everyone.  A positive force within the Agency.  Respects other’s ideas and opinions.  Offers workable solutions to the various problems and ideas being faced by the team.  Participates actively in all the team’s activities and always displays a winning mentality.  Shows skill and ability to be resourceful in a team and uses available resources to achieve the highest possible results.  Innovator who inspires the team with new ideas.

Quality of Work

The value and creativity of work produced by the employee and the thoroughness, accuracy, neatness, and acceptability of the work completed.  Ability to work under pressure and learn from previous mistakes.  Accurately checking processes and tasks and handling issues in a timely manner.  Work leads to new opportunities, substantially grows the client relationship, continually striving to find solutions and other ways of doing things to make significant positive change.  Always thinks outside the box when crafting solutions to challenging situations.

Communication

The ability to communicate effectively with peers, managers, and clients.  Connects, actively listens, clearly and effectively shares information, demonstrates effective oral and written communication skills.  Anticipatory in approach to assignments/issues.  Always thinking one step ahead and continuously engaging in the exchange of information.

Judgement and Decision-Making

Use of independent thought, originality, and reasoning.  Ability to prioritize work and timely implementation of workable solutions to the problem.  Consistently takes a leadership role to facilitate overall productivity and achieves outstanding results well beyond those expected.  Demonstrates high levels of effort, quality of work under stress or tight deadlines, initiative, innovation, advocacy, and leadership.

Leadership

Provides clear direction.  Offers timely and constructive feedback.  Looks for opportunities for staff to shine.  Proactively identifies/activates on growth opportunities for staff.  Manages upward.  Strategic thinker who understands the big picture, contributes to the Agency’s vision.  Leads change with a positive attitude.  Team builder who motivates employees to encourage productivity and passion as well as a trusting and open environment where new ideas are encouraged and celebrated.

Education:

BA/BS in relevant discipline – Communications, Public Relations, Marketing, Journalism, English, other.

Experience:

15+ years of communications, public relations, social media and/or content marketing experience

Proven track record in the communications field in both program execution and client management

National consumer brand experience

Skills/Traits:

• Strong leadership and sales skills
• Strong interpersonal skills
• Excellent written and oral communications skills
• Thrives in fast-paced environment and ability to juggle multiple responsibilities
• Excellent organizational skills
• Ability to motivate team members and drive the business
• Problem solver
• Solid financial management skills
• Advanced PC skills (Word, Excel, PowerPoint)
• Proficiency with PR and Social Media tools

** This is an exempt position.

Staff Accountant

Reports to: Senior Accounting Manager

Role:

The Staff Accountant is responsible for executing and assisting in many aspects of the day-to-day financial operations of the agency by accurately recording revenues, expenditures, assets and liabilities.  The Staff Accountant touches many aspects of the agency’s financial operations, including billing, cash management, general ledger analysis and reporting, taxes, and fixed assets.

Essential functions:

In general, most of the time will be spent in the following responsibilities:

Billing and Client Financial Support:

• Monitors status of accumulated time and expenses on client jobs to ensure that costs are promptly billed. Alerts Brand Management team and Senior Accounting Manager when significant cost overages are noted.
• Monitors and analyzes client budgets and estimates to determine future billing.
• Creates, finalizes and distributes client production billing, working with the Brand Management team and Senior Accounting Manager.
• Creates, finalizes and reconciles client pre-billed media invoices for assigned clients, supported by the Accounting Associate and Senior Accounting Manager.
• Routinely reconciles production pre-bills to actual OOP costs incurred, working with the Senior Accounting Manager and Brand Management team to finalize and communicate results to clients.
• Assists Brand Management team and Senior Accounting Manager in the creation and maintenance of budget variance and other client facing reports.

Cash Reporting:

• Prepares daily cash report and updates weekly cash flow forecast, providing information to Senior Accounting Manager.
• Creates General Ledger journal entries for income and expenses that effect daily cash report.
• Prepares monthly reconciliations for all bank accounts, reporting discrepancies to Senior Accounting Manager.

 Accounts Payable:

• Enter select vendor invoices and employee expense reports supported by the Accounting Associate.
• Gathers electronic media vendor invoices from broadcast internet sites and create digital documents.
• Processes select purchase card statement activity obtaining proper receipts/invoices and approvals.

 Financial Reporting

• Prepares monthly client income reports and reconcile sales journal to income statement.
• Assist with monthly analysis of select General Ledger expense and balance sheet accounts.
• Prepares quarterly expense forecasting for select General Ledger accounts.
• Assists Senior Accounting Manager with annual financial audit preparation and administration.

Taxes & Reporting

• Prepares monthly sales tax spreadsheet and assists Senior Accounting Manager with sales and use tax reporting and return preparation.
• Obtains and maintains files of W-4 forms from vendors.
• Assist with annual preparation of 1099 forms.

 Fixed Asset Management

• Analyze fixed asset purchases and activity.
• Track and record fixed asset dispositions and perform physical inventory as needed.
• Update fixed assets schedules and communicate changes to Senior Accounting Manager.

In addition, the position involves other duties such as:

• Performs follow-up on accounts receivable assigned by Senior Accounting Manager.
• Performs other duties as assigned.
• Regular and reliable attendance is required.

Education:

• Bachelor’s degree in Accounting or Finance strongly preferred.

Experience:

• 2-5 years hands on experience in accounting, finance, or a related field.
• Experience in an advertising agency or professional services environment preferred.

Skills:

• Excellent technology skills and ability to work with automated Accounting Software system.
• Well organized, flexible, detail-oriented.
• Able to work independently, meet deadlines and regularly produce a high volume of work, rapidly and accurately.
• Good communication and people skills. Able to work well as part of a team.
• Proficiency working with Microsoft Office software, especially Excel, Word and Outlook.
• Knowledge of Generally Accepted Accounting Principles (GAAP) and Accounting theory.