Careers

Agency Producer

Reports to: Vice President, Director of Integrated Production

Role:

The Agency/Line Producer will report to the Executive Producer/VP Director of Integrated Production and support the creation of digital content (videos, photography, social media and more). The role of the Producer is to support the day to day needs of producing content and ensure projects are delivered on time, within budget, and to the agreed-upon creative and strategic standards. That includes planning and coordinating all aspects of the production, from strategy hand-off, to scripting and storyboarding, through the review process, all the way through final asset delivery.

The right person for this position is creative, organized, and possesses strong communication skills. Able to work independently, proactive, resourceful and look for opportunities to lead and execute. More than anything, the candidate should aim to create stunning work, make decisions and find solutions quickly and with confidence.

Responsibilities

Responsibilities include but are not limited to:

• Supporting the Head of Production/Executive Producer on the day-to-day needs of producing digital content (videos, photography, social media and more) that delivers and adheres to the brand vision and brand standards.
• Oversee post-production and ensure delivery of all assets on time.
• Work closely with post-production companies through edit, rough cut approvals, color correction, graphics, and final delivery.
• Arrange all necessary reviews with creative teams and work with brand managers to arrange marketing team reviews.
• Facilitate communication between creatives and vendors to ensure requests and feedback are addressed.
• Organize voiceover records, generate talent contracts and ensure they are submitted for processing.
• Manage client expectations, schedules, budgets, assets and scopes of work to deliver content by given deadlines.
• Track actuals to ensure work is within budget and overages are quoted as needed.
• Responsible for creating budgets, timelines, identifying third party vendors, external crews and managing all associated costs with productions.
• Ability to effectively influence and communicate cross-functionality with all levels of management.
• A passion for producing on location and assembling external crews to support the creative needs for each project.

Education:

• Bachelor’s degree preferred
• Degree in Film Production, Producing or related field and/or vocational training or experience amounting to equivalent is required.

Experience:

• Minimum 5 years of relevant work experience in a producer/production role.
• Have a portfolio filled with examples of how their contributions assisted in the development of breakthrough digital content.
• Must understand concept development, production planning, directing, editing, story-board and other creative processes.
• Deep understanding of video, broadcast, immersive digital experiences, social media and branded content.
• Should also be well-versed in related creative disciplines including photography, graphic design, scriptwriting, etc.
• Thrive in a fast-paced environment and manage multiple projects simultaneously.
• Must be responsible, well organized, attention to detail and someone who tackles problems quickly and can predict potential issues.
• Strong team player with enthusiasm, positive attitude and the willingness to do what it takes to get the job done, which may include extended hours when necessary to meet deadlines.
• Strong written, verbal and presentation skills.
• Technical skills include the Adobe Creative Suite, MS Office and proficient on a Mac.

Preferred qualifications:

• Coming from an Agency or Production company background, preferred
• Experience in handling Regional and National clients
• Familiar with the healthcare, retail and ecommerce, communications
• Ability to work within an agile environment

**This is an exempt position.

MARKETING ANALYTICS DEVELOPER

We are a top independent creative marketing agency, with a focus on health care, financial services, consumer and B2B categories based in Central Connecticut.  We’re building on our 75-year history of innovation, smarts, and award winning creative to offer an end to end client experience.  Company has a unique and valuable culture, with 80 employees, and is growing through the pandemic.

You have a passion for problem-solving and are driven by a desire to implement analytics solutions that will uncover valuable data insights. You have excellent technical abilities and a solid grasp on best practices in code development, tagging and documentation. You are curious by nature and stay current and up-to-date with the industry and new technologies. You thrive in a fast paced environment, work well independently and in collaboration with others. As member of the Development team, you will directly support the Marketing Analytics function across a wide range of clients and projects as well as internal initiatives.

The Marketing Analytics Developer is responsible for creating, implementing and testing analytics tagging and scripts for websites, applications, and media assets. In collaboration with team members in Media, Analytics and Digital, the Marketing Analytics Developer is a critical member of the team, responsible for tracking and examining the effectiveness of marketing and sales initiatives as well as business processes.

• Create, develop and manage the tagging strategy in collaboration with the Marketing Analytics and Meda teams to identify required data points to be captured
• Implement tagging in Google Tag Manager (GTM) / Ensighten Manager for digital properties across Cronin’s clients and internal properties
• Set-up and manage Google Analytics profiles
• Develop, manage and maintain analytics documentation
• Deliver clear and concise set of technical requirements/ technical implementation documentation to the internal web development team as well as clients
• Develop and manage all analytics testing activities
• Identify, develop and manage A/B/n and Multivariate testing, using Google Optimize/Experiment and Adobe Target, and maintain a testing calendar
• Analyze and present testing data from multiple sources
• Report on planned tests, hypotheses, and test outcomes to internal stakeholders
• Contribute to the improvement and optimization of analytics and reporting by identifying and recommending reporting improvements to leadership.
• Write and implement scripts to monitor and report on issues which may affect results or cause interruption of services (404 error reporting, performance monitoring, etc).

This position reports to the Associate Director, DevOps and directly supports the Marketing Analytics team, with a dotted line relationship to the Sr. Manager Marketing Analytics. We are currently in a hybrid working mode (50% on-site), with on-site work for many staff at least part of the time. We have invested in a “covid safe” environment which includes temperature check ins, air filtration, outdoor workspaces, cleaning procedures, and other safeguards. However, this position is eligible for full-time remote status.

• Bachelor’s degree in Marketing, Business, Computer Science, Analytics or related field
• 3-5 years of relevant experience in Marketing, Analytics, Operations or IT
• Exceptional knowledge of Google Analytics and Google Tag Manager
• Experience with Adobe Analytics and Ensighten Manager also preferred
• Proficient in programming languages such as HTML, JS, and PHP
• Experience with SQL (MSSQL, Oracle, MySQL,etc), Google Cloud Platform, Big Query, and Python
• Proficient with tag validation, testing, and debugging tools
• Salesforce JavaScript Developer certification desired (full Salesforce certification a plus – B2B, Marketing Cloud, platform app and platform development)
• Familiarity with Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, etc.
• Front-end code development and as well as CMS experience a plus

**This is an exempt position.

Media Strategist

We are a top independent creative marketing agency, with a focus on health care, financial services, and consumer categories based in Central Connecticut.  We are building on our 75-year history of innovation, smarts, and award winning creative to offer an end-to-end client experience.  Company has a unique and valuable culture, with 71 employees, and is growing.

Do you have a thorough understanding of the advertising ecosystem and the evolving digital landscape? Are you an innovator?    Do you enjoy collaborating with a team, solving problems, and generating solutions? Are you a problem solver with ability to deliver creative solutions? Have you managed digital campaigns and improved results of those campaigns over time? Do you have a clear point of view of how to categorize, measure, and analyze disparate data to draw meaningful conclusions and recommendations?

The Media Strategist will oversee the development of holistic media channel strategies and recommend plans that meet client objectives. The primary responsibility will be to plan, manage, and help report on media campaigns that focus in digital realm, including streaming, online display and paid search.   The Media Strategist will be responsible for driving online sales and/or conversion growth for clients through a variety of media platforms.   A primary focus is on acquisition/lead gen metrics such as conversion rates, cost per acquisition, and ROI.

Media plan development

• Participate in overall client media strategy development; prepare and presents media plans, including objectives, strategy, media mix rationale, and all backup materials.
• Identify new and emerging online advertising technology and capabilities to improve program performance.
• Collaborate with internal Brand Management team/Client and other agency personnel to learn all phases of the clients’ marketing objectives and develop strategically sound plans that address their goals.
• Collaborate with Analytics team for ongoing reporting and measurements across various marketing channels.

Media campaign management, execution, optimization, and reporting:

• Continually monitor campaign performance and optimize accordingly.
• Responsible for development of client facing presentations in conjunction with Analytics team that summarize and synthesize campaign performance including recommendations to improve results.
• Responsible for budget and invoice reconciliation.
• Recommend test and learn opportunities.

Effectively manage team development and process

• Supervise, train, and develop junior team members; allocate work to ensure deadlines are met, audit work and oversee quality control, ensuring all errors and caught and corrected, and conduct performance reviews.
• Serve as a mentor and role model for junior Media and Analytics team members.

Demonstrate industry/client leadership and insights:

• Manage day-to-day expectations and communications with client as necessary.
• Maintain a vocal, visible role in all major internal and client meetings.
• Cultivate excellent relations within the media sales community to stay up to date on new opportunities.
• Develop, write, and assist the team in presenting media POVs.

This position reports to the VP, Media.  The Media Strategist will directly manage Media Associate/s.  We are starting back in hybrid mode (50% on-site), with on-site work necessary at least part of the time.  We have invested in a “Covid safe” environment which includes temperature check ins, air filtration, outdoor workspaces, cleaning procedures, and other safeguards.

Experience

• 6-8 years of digital acquisition media planning and buying experience
• Proven experience and expertise in developing and implementing multi-channel digital acquisition media plans
• Expert in digital ad serving and tracking platforms (e.g., Google AdWords, DoubleClick for Advertisers, Facebook Ad Manager, etc.) and Google Analytics
• Strong understanding of search marketing and Display fundamentals and best practices, including keyword research (discovery and expansion), ad copy and landing page design, campaign building and planning, KPIs, campaign optimization and reporting
• Current with the latest industry trends
• Experience with data visualization resources a plus

**This is an exempt position.

Senior Manager, Marketing Analytics

We are a top independent creative marketing agency, with a focus on health care, financial services, and consumer categories based in Central Connecticut.  We are building on our 75-year history of innovation, smarts, and award winning creative to offer an end-to-end client experience.  Company has a unique and valuable culture, with 71 employees, and is growing.

Do you enjoy being challenged, thinking of the box and seeing the fruits of your labor deliver positive results? Do you enjoy collaborating with a team, solving problems, and generating solutions with your knowledge of coding and programing to analyze data?   Do you have a thorough understanding of the advertising analytics ecosystem and the evolving digital landscape?    A clear point of view of how to categorize, measure, and analyze disparate data to draw meaningful conclusions and recommendations is essential.

The Senior Manager, Marketing Analytics will be responsible for advanced implementations of advertising campaign and website tracking initiatives.  The position is responsible for overseeing day-to-day data collection, reporting and dashboards to enhance clients’ marketing initiatives and MROI.  You will serve as a client-facing, strategic business lead responsible for driving clients’ success.

Responsibilities include:

• Data Analysis / Reporting
  • Identify client objectives, develop KPI framework and map suitable analytics solutions to ensure that various performance data can be reliably tracked and reported.
  • Work alongside the media planning and digital teams to assess performance of advertising campaigns, websites, landing pages and SEO results.
• Data Collection
  • Oversee and manage media campaign tagging and additional on-site tracking through Google Tag Manager and / or Ensighten.
  • Develop, customize, and troubleshoot data collection code in complex environments utilizing JavaScript, HTML and CSS.
• Performance Dashboards
  • Collaborate cross-functionally to develop campaign-specific performance dashboards to drive optimization discussions, and campaign performance analysis.
  • Own the development of performance dashboards on platforms such as Data Studio, Tableau, Power BI, etc.
• Data Warehouse Management
  • Draft technical requirements and document analytics configurations for various data systems. Identify data collection issues and gaps.
  • Work closely with in-house It and Technology teams to ensure fast, consistent access to quality data across all ecosystems (including 1^st party and disparate 3^rd party databases). Identify opportunities for custom, automated, reporting and dashboards (e.g., Data Studio) outside of standard analytics platform reports.
• Overall Workflow
  • Communicate analytics requirements and best practices to developers and functional product managers.
  • Contribute to a team environment, assisting with documentation, on-going education, and other impactful opportunities to contribute to the overall success of our clients.
  • Be an advocate for education, always growing in your knowledge of digital analytics.

This position reports to the VP Marketing Analytics.  The Senior Manager, Marketing Analytics will directly manage Senior Data Architect and Data Analysts.  We are starting back in hybrid mode (50% on-site), with on-site work necessary at least part of the time.  We have invested in a “Covid safe” environment which includes temperature check ins, air filtration, outdoor workspaces, cleaning procedures, and other safeguards.

• You have a bachelor’s degree in analytics, statistics, marketing, or another related field.
• Understanding of major digital media channels such as programmatic display, paid search, SEO, paid social and content distribution, etc.
• Experience with the following platforms is a must:Google Analytics, Google Data Studio, Google Adwords, Google Tag Manager, Adobe Analytics is critical.
• Proficiency writing JavaScript code, HTML markup, and CSS styles is a must; experience in PHP or a similar server-side programming language is required.
• Knowledge of cloud-based SQL implementations (MySQL, Google BigQuery) and Non-SQL databases (e.g., Elastic, MongoDB, or another JSON-like document store) is essential.
• Experience building ETL processes to retrieve and format both structured and non-structured data is a plus.
• 5+ years implementing Google Analytics strategies
• Advanced proficiency in Excel
• General overall comfort with conditional formatting, formulas (such as VLOOKUP), pivot tables, and macros.
• Exporting and manipulating data, pulling them into Pivot Tables, graphs for trend analysis for use in client facing presentations.

This is an exempt position.

Summer Intern Program

Are you a college student or recent grad looking for an internship?  Do you have a passion for marketing, social media, PR, or perhaps the business side of a growing marketing agency?  Do you want to gain experience with a top shop and add some amazing work to your portfolio and resume?

A summer internship at Cronin will provide you a hands-on introduction to working at an advertising agency and the opportunity to be immersed in the craft of creating marketing campaigns for clients. Depending on the type of experience you’re looking to gain, you will get the opportunity to work alongside dedicated and passionate professionals in a wide variety of disciplines, including:

Account Management / Client Services – Responsible for the management of agency work and relationships with clients.

Social Media – Responsible for reviewing competitive trends and developing social media content for clients and the agency.

Public Relations – Responsible for the development of PR campaigns and media relations strategies, editing and updating promotional material and publications (brochures, videos, social media posts etc.), and organizing PR events and media coverage. Prepare and distribute press releases

Business Development – Responsible for increasing revenues, growth in terms of business expansion, increasing profitability by building strategic partnerships and making strategic business decisions.

Creative – Responsible for the design and execution of campaigns that encourage a target audience to buy a company’s products or services. The team is also responsible for creating a consistent brand image for the company through its look, voice, and messaging.

Video Content – Responsible for telling stories through video content, editing based on project scope or client needs.

Digital – Includes a variety of opportunities for candidates pursuing careers in web development (frontend and backend), digital project management, business/technical requirements/analysis, and quality assurance. Students currently enrolled in a computer science degree program with fundamental software development skills in the following are encouraged to apply: JavaScript, reactive frameworks, Jquery, CSS, HTML, PHP, WordPress or other CMS platforms.

Customer Experience & Consumer Insights Intern – Wide variety of opportunities to contribute to user, stakeholder, and consumer research (both qualitative and quantitative), user experience strategy and design, customer experience mapping and planning, and development of insights and analysis from above. Interest in both research and business strategy is key.

The intern program will provide hands-on advertising experience and opportunities to contribute to award-winning work and be a respectable addition to your resume or portfolio. Win / win.

Terms:

• Duration of internship: June 7 – August 6, 2021, commitment of 20+ hours per week (Monday through Friday). All Internships are paid.
• Must indicate which area you are most interested in above.
• Must be currently enrolled in college at the time of applying. Open to rising juniors and seniors, new college graduates, and grad students.
• Internship applications must be submitted by March 26, 2021.
• Due to Covid precautions, this internship will be remote / virtual, so you can work from home in any location to participate.