Careers

Digital Media Strategist

The Digital Media Strategist will be responsible for driving online sales and/or conversion growth for clients through a variety of digital platforms with a focus on optimizing acquisition metrics such as conversion rates, cost per acquisition, and ROI.

The primary responsibility will be to plan, manage, and report on online marketing that generates ROI from Digital Media campaigns, primarily online display (GDN, DMP’s, DSP’s, Programmatic media buys).

The Digital Media Strategist will also oversee the development of holistic digital channel strategies and recommend plans and or initiatives that meet client objectives across the digital spectrum including sponsorship and branding opportunities.

Main Duties and Responsibilities

Media plan development

Media campaign management, execution, optimization, and reporting

Effectively manage team development and process

Demonstrate industry/client leadership and insights

Working Relationship

Reports to one or more of the following:  SVP, Director of Media & Analytics; Director, Media and Analytics;

Supervisory Responsibility

May supervise one or more of the following: Media & Analytics Associate, Search Analyst, Assistant Media Planner, and Media Planner (TBD).

Qualifications

Education

• BA/BS in relevant discipline

Experience

• 3-5 years of digital media planning and buying experience
• Proven experience and expertise in developing and implementing multi-channel digital acquisition media plans

Skills

• Experience in setting up and optimizing Google Adwords campaigns
• Expert in digital ad serving and tracking platforms (e.g., Google AdWords, DoubleClick for Advertisers, etc.) and Google Analytics
• Proficient in quantitative analysis / analytical thinking with proven ability to translate analysis into actionable and valuable insights
• Demonstrable experience developing and writing client facing presentations that summarize and synthesize campaign performance including recommendations for improvement.
• Understanding of media research and analytical tools and how to effectively use them
• Demonstrable experience leading and managing display advertising campaigns
• Advance computer knowledge (Outlook, Excel, PowerPoint, etc.)
• Strong understanding of Online Display fundamentals and best practices
• Problem solver with the ability to develop creative solutions
• Organized, and detail-oriented with strong attention to follow-through
• Experience with A/B and multivariate experiments

**This is an exempt position.

Internship Opportunities

We offer internship opportunities in the following departments:

• Brand Management
• Business Development
• Creative
• Engagement and Influence
• Finance
• Integrated Operations
• Media and Analytics
• Technology and Innovation
• Web Development

Interning provides:

• Opportunity to work in a fast paced, fully integrated advertising agency
• Opportunity to develop personal portfolio including samples of work accomplished during internship
• Opportunity to meet with and learn about additional disciplines within agency
• Attendance at information sessions/webinars/meetings
• Agency team-building opportunities
• Knowledge in frequently used advertising resources/tools
• Formal evaluation on overall performance
• Fun and the experience of agency life

You must:

• Commit to two-three days per week (typically around five hours each day)
• Possess knowledge of Microsoft Word, Excel, PowerPoint and the Internet

This is an exempt position.  Apply below and be sure to let us know what department you are interested in.

SR Manager, Media and Analytics

Responsible for all media planning and buying activities on a group of accounts; oversees all planning and buying processes from strategic development through execution and reconciliation; maintains professional and client contact.

Prepares and presents media plans, as needed, including objectives, strategy, rationale, and all backup materials.   Provide analysis on media delivery, performance, trends and future implications in client reports. 

Work with internal teams, the Media Ad Ops and Analytics team, the Technology and Innovation department and the Brand Management team to develop reporting to best analyze clients’ goals (KPI’s).

Participate in providing cross-media results including TV, Search and / or Social media.

Reports to:  SVP, Director of Media & AnalyticsMay supervise select members of Media and Analytics Department (SR. Media Planner/Buyer, Media Planner/Buyer, Media Strategist/Associate); indirect reports (Media Analyst, Ad Ops)

• Bachelor’s degree +
• Must be an industry leader with 5-7 years media experience (agency experience preferred)
• Extensive knowledge marketing, media planning, buying and research
• Work samples including sample plan presentations and result analysis  a must

• Excellent communication skills, both written and oral
• Team builder with strong problem solving skills and detail oriented
• Strong mathematical abilities required
• Proficiency with Media Planning/Buying Tools (i.e. SMRB, Strata, SQAD, Microsoft Office)
• Ability to handle multiple tasks required
• Advance computer knowledge (Outlook, Excel, PowerPoint, etc.)
• Strong understanding of Online Display fundamentals and best practices
• Problem solver with the ability to develop creative solutions
• Organized, and detail-oriented with strong attention to follow-through

** This is an exempt position.