Scott Higgins, a veteran agency creative leader, has joined Cronin as Executive Creative Director. In this role, Higgins will team up with fellow ECD Ann Robertson to manage the agency’s creative team and drive the creative offering.
Higgins’ experience includes serving as the creative lead at large agencies including BBDO and McCann, as well as small agencies and client-side. He has developed multi-faceted, national campaigns for brands including Oracle, Microsoft, General Mills, Verizon, Foot Locker and ConAgra brands to name just a few.
“We are thrilled to add Scott to our leadership team and bring his caliber of talent to our client work,” said Sean Folan, Chief Operating Officer. “Scott is accustomed to developing high-impact creative that breaks through market clutter and resonates with target audiences. He will play a critical role in our never-ending effort to elevate our creative firepower in support of our clients’ business and marketing objectives.”
“Cronin has the vibe, the talent, the expertise and the energy I was looking for.”
Higgins and Robertson oversee a team of talented designers and writers. In his short time at the agency, Higgins’ thumbprint can already be seen on the agency’s work for Modern Woodmen of America and the Connecticut Office of Manufacturing.