Advertising spending is expected to reach $450 billion in 2025 with more than half being invested in digital media.[1]*

The explosion of digital media has made advertising accessible to organizations of all sizes creating unprecedented opportunity, but also unprecedented clutter.

Digital media has created thousands of unique connection points with consumers and driven the creation of a massive amount of content. Consider this: nearly 5 billion posts are published on Meta alone every day.[2] That’s billion with a “b”. Every. Single. Day.

To say it’s a competitive world is an understatement. And your competition is broader than your traditional competitive set; it’s everyone else out there talking to the same consumers you are. The vast number of voices grab attention away from you and your product or service or, at the very least, muddy the waters.

For decades, advertisers have struggled to balance the push-pull between brand marketing and demand marketing. Historically, agencies pushed their clients for more brand building initiatives while clients favored demand generation as the bigger priority. Today, the way to win is not doing one or the other, or even both simultaneously.

Every brand has something that sets it apart. Finding that, relative to what matters most to your customers and what you’re up against competitively, is the key to creating a platform that commands attention and drives growth. It’s essential to have a plan where building the brand and driving demand are inextricably linked.

You need a truly integrated approach. One set of objectives. A consistent customer experience. Message coherence. Brand stories that enable sales. And demand pieces that build your brand. All built on customer insights that others have missed.

Without a sticky brand, you’re just selling the competition. And without an air-tight plan to turn brand love into sales, you’re leaving value on the table.

Ready to punch above your weight? Let’s talk.

^{[1] The Commerce Shop}

^{[2] Marketing Scoop}