Expands Footprint Across Healthcare, Financial Services, CPG and Travel & Leisure
Cronin has expanded its client roster with four new accounts, growing its already-robust presence in healthcare and financial services while strengthening its position in CPG and travel & leisure. The growth reflects marketers’ increasing need to partner with an agency that can drive demand for their brand in today’s cluttered environment.
The new relationships span multiple sectors, signaling agency growth across key industry verticals:
Healthcare: Best Life Brands has selected Cronin to support ComForCare, a premier provider of complete in-home care for every stage of life. The partnership will focus on elevating ComForCare’s position in the growing aging-in-place market through a comprehensive marketing campaign to build brand reputation while driving demand for its services.
Financial Services: Owners Bank has tapped Cronin to support its growth in new and existing markets. The digital bank was created specifically to serve small business owners and is looking to expand rapidly along the East Coast and beyond. Owners is a division of Liberty Bank in Middletown, Connecticut, one of the most established and innovative banks in the country with over $7.5 billion in assets.
Consumer Packaged Goods: Valio, Finland’s largest food exporter with distribution in more than 50 countries, has chosen Cronin to spearhead an upcoming U.S. product launch. The dairy and food company’s selection of Cronin underscores the company’s trust in the agency to effectively bring an international brand to the American market.
Travel & Leisure: The National Coast Guard Museum Association has partnered with Cronin to brand the first-ever National Coast Guard Museum currently under construction in New London, Connecticut. This collaboration will support the Museum’s mission to honor the Coast Guard’s legacy and attract and engage visitors.

“These new partnerships are a testament to our team’s expertise and the effectiveness of our integrated capabilities. They further signal the agency’s continued upward trajectory as we start the new year,” said Sean Folan, COO. “Each of these brands – whether they’re revolutionizing in-home care, reimagining small business banking, introducing innovative food products, or creating a national treasure – shares our commitment to breaking through in meaningful ways. We’re honored to be their marketing partner and look forward to working collaboratively to drive results in the year ahead.”
The new client additions come as Cronin continues to expand its team and enhance capabilities. The agency recently welcomed two new senior team members in strategy and digital and is in the process of filling roles in account service, media and creative.
Cronin is a full-service, integrated advertising and marketing agency that leverages superior creativity to help clients build strong brands and accelerate demand. We deliver a breadth of services including insight-driven strategy, brilliant creative, innovative production, performance-driven media management, attention-getting PR, and advanced data analytics. Cronin is a member of the Advertising & Marketing Independent Network (AMIN), a global alliance of over 50 independent agencies offering the benefits of a larger network without sacrificing independent agency identity and autonomy. Follow us on Facebook, Instagram, and LinkedIn.