Cronin launched a new campaign for Modern Woodmen of America, a life insurance and financial services company founded in 1883. The campaign represents the company’s first advertising campaign. Leaning into Modern Woodmen’s history, Cronin created a memorable pair of characters who tell the story of a modern pioneer: one of today’s hard-working moms – who also happen to be the key family decision-makers when it comes to life insurance. It’s part of a major new multimedia campaign anchored by the tagline “Modern since 1883”. 

“Campfire Stories”