Cronin has announced the addition of two new senior team members to strengthen key agency functions including strategy and digital. Shelby Tadman has joined the agency as Vice President of Strategy and Rebekah Habinowski as Senior Director of Digital Marketing.
“These are important areas within the agency, and having Shelby and Rebekah on board as we begin the new year is critical to our mission of helping our clients build strong brands and drive demand for their products and services,” said Sean Folan, Chief Operating Officer.
Both have deep experience not only in their respective areas but also working with global brands across different categories, allowing them to bring valuable insights and smart solutions to our client teams while further strengthening our overall integrated capabilities.
Tadman will lead strategic planning and related research efforts to enhance the impact of the agency’s creative output and marketing campaigns for clients. She most recently was Director of Brand Strategy at ADT Security where she was responsible for overseeing consumer insights, strategy, creative development and production across all brand initiatives. Her prior agency experience includes positions at Horizon Media, Publicis, JWT, and Gardner Nelson serving clients such as LensCrafters, AbbVie, P&G (Bounty, Crest, Scope), Thomson Reuters, and Royal Caribbean.
In her new position, Habinowski will lead the creation and execution of comprehensive digital marketing strategies to achieve client goals, while continuously assessing and integrating cutting-edge AI and digital tools for agency adoption. Habinowski joins Cronin from KIND Snacks where she served as Director of Ecommerce and is credited with boosting ecommerce topline earnings by 3% year-over-year. Prior to KIND Snacks, Habinowski was North America Digital Domain Director at Danone where she was responsible for over 41 branded websites including Dannon, Activia, Oikos, Evian, Silk and Happy Family. She’s also held digital and ecommerce positions at Compass Group for Chartwells Higher Education, Affinion Group and World Wrestling Entertainment.
Cronin is a full-service, integrated advertising and marketing agency that leverages superior creativity to help clients build strong brands and accelerate demand. We deliver a breadth of services including insight-driven strategy, brilliant creative, innovative production, performance-driven media management, attention-getting PR, and advanced data analytics. Cronin is a member of the Advertising & Marketing Independent Network (AMIN), a global alliance of over 50 independent agencies offering the benefits of a larger network without sacrificing its independent identity. Follow us on Facebook, Instagram, and LinkedIn.