Cronin took home one of the top awards at the 2026 CT Ad Club Awards Show winning “Best in Innovation” for its Media Ad Series for ComForCare, an in-home elder care brand. To help ComForCare stand out in a crowded category, Cronin leveraged a popular social media trend that gives voices to characters “trapped” inside oil paintings to appeal to the eldest daughters who most often have the job of caring for aging parents. 

The campaign brought levity to a difficult reality without feeling dismissive by depicting daughters airing their grievances with plenty of wry humor about the thankless work of caring for elder parents while acknowledging their desire keep their parents in their homes rather than moving them into an assisted living facility as long as the best care is provided. By sourcing only public domain artwork, Cronin was able to keep production costs low. 

Cronin also was recognized for its TV Series entitled “Wrinkles” for ComForCare, as well as for a 30-second TV spot for Modern Woodmen of America, an out-of-home series for Women’s Health Connecticut, the logo for United Way of Central and Northeastern Connecticut’s 860 Gives program, and a corporate identity system created for the National Coast Guard Museum.