Campaign for Modern Woodmen Scores Best of Show
Cronin took home the Best of Show Award at the 2024 CT Ad Club Awards for its integrated consumer campaign for Modern Woodmen of America, titled “Modern Since 1883”. The campaign also scored Gold in the integrated campaign category and Gold for Best of Financial Marketing. The agency took home nine other awards for our work on behalf of the State of Connecticut, COX Mobile, Fred Hutch Cancer Center, Dartmouth Health and its own corporate identity work.
The campaign for Modern Woodmen is the first large-scale marketing campaign for the life insurance and financial services company in its 140-year history. Cronin leaned into this history to tell a story about today’s true pioneers – hard-working moms who want the best for their kids. The story is told in whimsical pioneer fashion to stand out in a crowded category.
“It is especially rewarding to have this work recognized because it was a true agency/client collaboration. Together, we’ve built a brand platform for Modern Woodmen that will fuel their growth for years to come,” said Elizabeth Proctor, Senior Vice President, Account Service. “Equally rewarding is knowing that every area of our agency contributed to the campaign’s success, a true testament to the talent and creativity of our entire team.”
In addition to the three awards for Modern Woodmen, Cronin received the following awards:
State of Connecticut Department of Economic & Community Development
- “Make It Here” TV spot – Gold, Original Animation/Motion Graphics
- CT State logo – Merit, Corporate Design/Logo
COX Mobile – Silver, Digital & Social Media Campaign
Cronin “All Goat. No Sheep.” rebrand – Bronze, Corporate Design Identity System
Dartmouth Health
- “Everyone’s Doing It” – Merit, Single Billboard
- “Cocktail Party” – Merit, Radio Commercial Singe Ad
- “Care Ties Us Together” – Merit, Online Banner Ad
- Best Healthcare Marketing – Merit
Fred Hutch Cancer Center
- Transit Series – Merit
- “Circles” – Merit, TV Commercial Single Ad (over $50,000)
“It’s always a privilege to be recognized by your peers, and we’re proud of the body of work we have generated for our clients over the last year to advance their business objectives,” said Sean Folan, Chief Operating Officer. “We approach every client assignment with the same goal – develop smart work that breaks through and powers our client’s success, regardless of how they choose to define it.”