Cronin’s brand campaign TV spot “Make It Here” for the State of Connecticut has made the 2024 AICP Shortlist. The AICP (Association of Independent Commercial Producers) Show honors the art of commercial production with the Shortlist representing the finest work the industry produced in the last year. The awards are judged by a panel of industry experts from around the globe. 

The “Make it Here” campaign launched in Fall 2024, inclusive of a new state logo and assets to support an integrated campaign, including the brand TV spot. The campaign highlights Connecticut as a state of makers and all the things you can do and make here.