Fred Hutch Cancer Center
“Research Meet Care”
Fred Hutch brings brilliant science and clinical care together to collaborate like no other cancer center – with the inspiring goal of making a world without cancer a reality. We brought that message to life with a striking campaign that looks utterly unique among healthcare ads.
“Research Meet Care”
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370% increase
in aided awareness over real-time norms
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200 million impressions
in the first 3 months