United Way of Central and Northeastern Connecticut

United Way is committed to making a positive impact in the community and helping organizations that share that mission do the same. To that end, Cronin developed, branded and executed 860Gives — the first-ever 48-hour regional fundraising campaign across United Way’s 56 towns in Central and Northeastern Connecticut. We secured 88 nonprofits to participate, branded the campaign with a logo and design system, created a nonprofit toolkit with communication templates, social graphics, and promotional materials for easy use, conducted multiple nonprofit information sessions, managed the online giving website, and promoted the program through social media, media relations, and two influencer partnerships. The result: significant community impact with the campaign generating over $104,000 for local nonprofits.