The moment called for a marketing and PR slam-dunk. As the University of Connecticut’s men’s and women’s basketball programs headed to the post-season, Cronin helped Dunkin’ harness UConn pride to build brand love and loyalty. We created a 360° plan to own the moment, called Dunkin’ #BleedsBlue for UConn. The highlight was an on-campus experiential event to build excitement and make the brand resonate with students. The fun-filled 25,000 sq. ft. activation engaged thousands of students with sampling, interactive games, branded giveaways and more.
across all major broadcast networks