Dunkin’

America runs on Dunkin’ but we built big brand energy among young fans by dancing on Dunkin’. This pop-up activation – the first Dunkin’ Silent Disco Party in the country – turned an empty storefront into a dance club and provided an immersive experience for more than 300 teens and young adults. Guest boogied, sampled the latest Dunkin’ iced beverages, took home some trendy swag, and had the chance to win tickets to the hottest summer concerts. Social media was used to pre-promote the event and social influencers fueled positive buzz during and after with the head turning, disruptive activation generating over 200,000 social media impressions.