Let’s raise a glass to the die-hard iced coffee loyalists out there! Let’s prove that no one serves up these icy cups of caffeine straight through the winter quite like Dunkin’. In their honor, we hosted a contest — a mix-off in a winter wonderland complete with an ice bar and an ice coffee luge. Throughout the evening, top mixologists created signature cocktails using Dunkin’ Cold Brew as the main ingredient. Well-known social media influencers, foodies and media personalities shared content from this exciting activation that spiked buzz and engagement. And what better way to spread the word— iced coffee is cool, but Dunkin’ is even cooler.