Fred Hutch Cancer Center

Looking Beyond Cancer

Fred Hutch brings brilliant science and clinical care together to collaborate like no other cancer center – with the inspiring goal of making a world without cancer a reality. Since 2022, Cronin has brought that message to life with a highly differentiated creative platform and striking campaigns that look utterly unique among healthcare ads. The work, which communicates the direct link between research and cancer care at Fred Hutch, has resulted in significant lift in key brand attributes.


“Regional Look Beyond”


“National Circles”

More Work