State of Connecticut

Connecticut gets high scores as a place to live, work and play – but surprisingly, many people that live here aren’t fully aware of all the state’s great qualities. This rebranding campaign was a labor of love for our home state, in partnership with our equally passionate and brave clients. The creative inspires CT pride by showing everything this state of “makers” has to offer. When it launched, our client was inspired to call us “creative geniuses and mad scientists.”