Assa Abloy

Opening A New Era

Assa Abloy, the global leader in access solutions, came to Cronin for help launching a new product in their portfolio of exit devices (those horizontal bars that open doors in hotels, hospitals, schools, and businesses). Normally, developing product launch advertising that excites both internal and external audiences calls for time well spent planning and strategizing. But it doesn’t always work that way, does it? Production had to start within 48 hours if we were going to hit an impossible deadline. So, our nimble, determined team rallied in THE MORNING to ask our client the right questions, and came back with a script for approval THAT AFTERNOON. A few weeks later, Assa Abloy had the exciting 3D animated video they needed for this critical launch.


“Exit Device Reimagined”

More Work