Modern Woodmen


Modern Woodmen, a life insurance and financial services company, has been around since the pioneer days of 1883. Now, for their first large-scale marketing campaign, we leaned into their history to tell a story about today’s true pioneers: hard-working moms who want the best for their kids. And we told this tale in whimsical pioneer fashion, with a campaign that truly stands out in its field. Um, make that prairie.



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