THE TRUTH IS, nothing causes more agita in America than the question: “Where do you want to eat?”
Italian, Mexican, Chinese? Fast food, casual dining, white tablecloth? So many choices, so much competition. What’s an under-funded, relatively unknown casual dining chain to do? The challenge was daunting – Bertucci’s was being outspent in marketing by nearly 10 to 1 in the Northeast and Mid-Atlantic. The answer: Re-brand the company to give it a fresh face, and help it better compete with the giants.
TRUTH WINS:Guest counts exceeded goal by 300%, and sales exceeded goal by 57%. In the Boston DMA, store sales increased by 7.9% over prior year, surpassing the goal by 126%.