Work

Bertucci’s

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Nothing causes more agita in America than the question: “Where do you want to eat?”

Italian, Mexican, Chinese? Fast food, casual dining, white tablecloth?  So many choices, so much competition. What’s an under-funded, relatively unknown casual dining chain to do?  The challenge was daunting – Bertucci’s was being outspent in marketing by nearly 10 to 1 in the Northeast and Mid-Atlantic. 

The answer: Re-brand the company to give it a fresh face, and help it better compete with the giants.

 

WORK THAT WORKS 

+300%

Guest counts exceeded goal

+57%

Sales exceeded goal

+126%

Store sales exceeded goal

“Everybody Eats” TV