Connecticut Children’s Medical Center

Connecticut Children's Hospital Jimmy Image

There are no limits to what parents will do for their kids.  Or, to what Connecticut Children’s will do to make them well.

Through the story of “Jimmy,” rather than focusing on the process (the time spent in the hospital), we focused on the promise (the trip home), set to a poignant and memorable song named “Homebird.”  A responsive microsite provided the best user experience for moms across desktop and mobile platforms, and we were able to further connect across other mobile platforms such as mobile paid search and social.




Unaided awareness


Parents who would talk to friends


Parents who would visit website

“Coming Home” TV
“Coming Home” Microsite
“Coming Home” Online Ad
“Moments/20th Anniversary” TV