Konica Minolta

Konica Minolta TV Commercial Image

When two giants in the office equipment industry merged, one of the by-products was the Konica Minolta “Bizhub” line of multi-function copier/printers.  Our challenge was two-fold: create traction in the market for the product, and at the same time, link the new product to a brand new company.

And, oh, by the way, the competition is Canon and Xerox. 

The foundation of our campaign was a series of TV commercials that ran nationally on CBS golf programming, ESPN, college basketball and college football. We also did email marketing, search marketing and a specific micro-site that was integrated with the new Bizhub brand and personality.


Top 2

in market share in 29 countries

"Royal Boss" TV
"Button Boss" TV
"Milt" TV
"Bev" TV