Work

McDonald's

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It’s tough at the top.

McDonald’s is one of the biggest brands in the world, and as a result, continually put on the defensive about food quality, labor issues and the like.  So, for nearly 20 years, it was our job to keep the shine on the Golden Arches.

We created a full menu of memorable and relevant PR and social programs on behalf of 220 restaurants in Connecticut, Western Massachusetts and the greater Albany, NY Capital District that consistently build upon McDonald’s positive brand truths – quality food, force for good in the world, ease and convenience and feel-good experiences. 

Our work includeed strategic planning and consultation, event marketing, social media, publicity, blogger and community relations, promotions, sponsorship management, 24/7 crisis communication support and more.

 

WORK THAT WORKS

100 MILLION

annual positive brand impressions

DOUBLE DIGIT

sales increases through in-restaurant promotions

TRIPLE DIGIT

unit movement lift through in-restaurant promotions

“National Egg Day” Social Media Campaign
McDonalds Event
“Happiness Tour” Event and Social Media
McDonalds Event
“First Taste” Event and Social Media
McDonald's Event Photos
“McNuptials” Event and Social Media
McNuptials Photo