Tractor Supply Company

Tractor Supply

THE TRUTH IS, not everyone is a Tractor Supply Company customer.

In fact, these folks who lived in rural portions of America had a very special name: “The Self-Reliants.”   And we helped target them with live action/animated spots that spoke to this very unique audience. This retail-driven TV campaign reflects the Tractor Supply brand promise, while showcasing key brands and merchandise.

TRUTH WINS: Spring sales blossomed for this 650-store national chain.


“Me, Myself and I” Spring TV
“Sunday” Spring TV
“Free Puppy” Spring TV