THE TRUTH IS, not everyone is a Tractor Supply Company customer.
In fact, these folks who lived in rural portions of America had a very special name: “The Self-Reliants.” And we helped target them with live action/animated spots that spoke to this very unique audience. This retail-driven TV campaign reflects the Tractor Supply brand promise, while showcasing key brands and merchandise.
TRUTH WINS: Spring sales blossomed for this 650-store national chain.